Longines has been making exceptional watches since 1832. For almost two centuries the brand has dedicated its efforts to creating charismatic timepieces that meet and exceed the highest standards for accuracy, durability, and, of course, style.
Dive watches, pilot watches, racing watches, watches for horse riders, alpine skiers, and celebrities such as Kate Winslet and Jennifer Lawrence—Longines doesn’t confine its skills to a single niche. With its winged hourglass logo recognizable around the world, here’s why Longines continues to fly high.
At a glance
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| Industry: Watches | Founded: 1832 |
| Headquarters: Switzerland | Founder: Auguste Agassiz |
| Watch Collections: dive watches, sports watches, pilot watches, dress watches, and women’s watches | Parent organization: The Swatch Group |
| Annual Revenue: $200 million USD | Website: longines.com |
Longines watch prices
How much does a Longines watch cost?
The starting price for an entry-level Longines watch is $800 for a Longines Conquest. Longines watch prices for a Longines Hydroconquest begin at $1,050. Longines watch prices for a Longines Flagship begin at $1,500. At the other end of the price spectrum, expect to pay around $12,000 for some Longines Master watches.
What is the most expensive Longines watch?
The most expensive Longines watch is a Longines PrimaLuna at $17,875, made in pink gold and set with 48 diamonds. The timepiece measures 30 mm across and features a white mother-of-pearl dial with pink hands.
See how this compares to the world’s most expensive watches.
What is the cheapest Longines watch?
The cheapest Longines watch is a Longines Conquest, with prices starting at $800. Longines watch prices for a Longines Conquest Classic start at $950. You can also pick up a Longines Présence for $875 and a Longines PrimaLuna for $1,150.
About Longines watches
History of Longines watches
Longines was founded in 1832 by Auguste Agassiz and his two business partners. The watch company began life as the middleman between independent craftsmen and retailers, making forays into the US market thanks to Agassiz’s overseas travel.
In 1852, Agassiz’s nephew, Ernest Francillon, took over the company. 15 years later, in 1867, a production facility was established in an area of St Imier, Switzerland, known as Les Longines, or ‘the long meadows’.
That same year, Longines launched its first in-house movement, the 20A, with an innovative anchor escapement. This later won an award at the Universal Exhibition in Paris.
In 1878, the watch brand released its first chronograph movement, the 20H. By 1880, it was creating all of its own movements in-house.
In 1927, Longines released a line of wristwatches for men where the second hand could be synchronized with GMT signals. These navigational instruments were able to help pilots calculate their exact geographical location. They also played a pivotal role in the creation of the Lindbergh Angle Watch in 1931, together with the famous pilot Charles Lindbergh.
In 1954, Longines released the Conquest series of timepieces, today a collector’s favorite, and, in 1979, created the world’s flattest lady’s quartz watch. In 1983, the watch company became a member of the Swatch Group.
In 2009, Longines released the Longines PrimaLuna collection followed by the St Imier collection in 2012. Today, Longines watches are sold in over 150 countries.
Interesting facts about Longines watches
- In 1954, Longines designed a quartz clock that was attached to a camera to allow judges to monitor athletes’ movements more accurately. This was used to time Donald Campbell in his Bluebird II car when he set a world record in 1964.
- The Longines name and brand logo have remained unchanged since 1889, making them some of the oldest trademarks still in use.
- Longines was the official timekeeper for Formula 1 racing between 1982 and 1992.
- Longines has been an official partner of Royal Ascot for more than 14 years and the official timekeeper to the Kentucky Derby (one of the prestigious events in a Billionaire’s Social Calendar) since 2011.
- Since 2006, Longines has also been the official partner and timekeeper of the International Skiing Federation.
Longines product range
Longines divides its range of luxury watches into two categories: Classic and Sport.
The Classic collection encompasses Longines dress watches, ranging from the brand’s Heritage Classic watch series, featuring reissues of iconic archive timepieces, to the popular and ultra-elegant Longines Flagship line. There’s also the COSC-certified Longines Record watch series and the barrel-shaped Longines Evidenza.
The Sport collection is just as it sounds: a series of athletic and robust watches for active pursuits. It’s divided into three categories: watches for diving, avigation, and performance, ranging from the Longines Hydroconquest dive watch to the Longines Heritage Military with its old-school combat-ready feel.
Signature materials and craftsmanship
One of the initial moves that put Longines on the watchmaking map was Ernest Francillon’s decision to create timepieces that could be wound directly from the crown of the watch rather than with a key.
Since then, the company has continued to innovate, enjoying milestone after milestone. Calibre 20A was the first movement produced in the Longines factory in 1867 and won an award at the Universal Exhibition in Paris that year. The Longines Calibre 20H was the company’s first chronograph movement, released a year later, with a central chronograph seconds hand that was activated, started, stopped, and reset via a mono-pusher crown.
By 1922, Longines had created a split-second chronograph that could measure time to the 1/100th of a second thanks to a powerful in-house hairspring.
In 1960, Longines released the ultra-thin Calibre 340, with its off-center rotor and movement that was only 3.45mm thick. This was followed by a whole series of thin movements, including the Golden Leaf in 1979, a ‘paper-thin’ quartz timepiece with an analog display, measuring only 1.98mm.
Where is Longines made?
Longines watches are still made at the production facilities in St Imier where the watch company was founded. Around 1.5 million Longines watches are made each year. Over 51 million watches have been made in total since production began in 1832.
Brand values
| Vegan options: | No |
| Carbon-neutral: | No |
| Gives back: | Yes |
Longines watches
Longines Hydroconquest
There’s a lot to choose from when it comes to luxury sports watches. But Longines has made its mark in the underwater exploration territory with the gleaming and impressively sturdy HydroConquest. With a wide range of colorways, materials, and sizes on offer, the Longines HydroConquest is a hard-wearing and sporty beast with big bold indexes, SuperLumiNova treatment, and a practical 300 meters of water resistance.
| Price: | $1,050 – $3,950 |
| First release year: | 2007 |
| Current case size: | 39 mm – 43 mm |
| Movement: | Automatic and quartz |
| Water resistance: | 300 m |
| Crystal: | Sapphire |
The Longines Legend Diver Watch
One of many examples of the brand diving into its archives to resurrect beautiful heritage models, the Longines Legend Diver combines sophisticated retro styling with up-to-date functionality. The perfect balance of sporty and dressy, this elegant dive watch offers clean-lined simplicity with the best in contemporary craftsmanship, including box-shaped sapphire glass, two screw-in crowns, a screw-down case-back, and water resistance to 300 meters.
| Price: | $2,250 – $2,725 |
| First release year: | 2007 |
| Current case size: | 36 mm – 42 mm |
| Movement: | Automatic |
| Water resistance: | 300 m |
| Crystal: | Sapphire |
Longines Ultra-Chron
Another seriously desirable Longines dive watch, the Longines Ultra-Chron features a high-frequency automatic movement, delivering accuracy as well as sleek mid-century vintage vibes. In fact, when it was released as a celebration of Longines’ centenary, it was marketed as ‘the world’s most accurate watch guaranteed to within a minute a month.’ It also puts up stiff competition as one of the most affordable retro-inspired dive watches on the market.
| Price: | $3,200 – $3,450 |
| First release year: | 1968 |
| Current case size: | 43 mm |
| Movement: | Automatic |
| Water resistance: | 300 m |
| Crystal: | Sapphire |
Longines Spirit
Moving from underwater exploits to aerial adventures, the Longines Spirit watch series draws inspiration from the brand’s illustrious military heritage with an aesthetic that recalls the golden days of aviation. Expect scratch-resistant crystal, 100 m of water resistance, solid titanium or stainless steel cases, simple legible dials, and over 60 hours of power reserve—ideal for everything from fighter-pilot pursuits to everyday escapades.
| Price: | $2,150 – $3,900 |
| First release year: | 2020 |
| Current case size: | 37 mm – 42 mm |
| Movement: | Automatic |
| Water resistance: | 100 m |
| Crystal: | Sapphire |
Longines Heritage Military
For true old-school combat cool, there’s only one Longines watch that cuts the mustard. As the name suggests, the Longines Heritage Military recalls the effortlessly elegant army aesthetic of yesteryear. We’re talking a discreet 38.5 mm case, a subtle beige textured dial, bright blued hands, a domed crystal, and large Arabic numerals. Everything has been done in the name of authenticity.
| Price: | $2,300 |
| First release year: | 2019 |
| Current case size: | 38.5 mm |
| Movement: | Automatic |
| Water resistance: | 30 m |
| Crystal: | Sapphire |
Longines Heritage Avigation
Another revived classic from a brand that excels at thoughtful reissues, the Longines Heritage Avigation pays homage to the watch company’s history as official supplier to the International Aeronautical Federation and its enduring alliance with the world of aviation. Some of the best and most celebrated Longine’s watches are pilot watches and the Heritage Avigation is one of them.
| Price: | $2,825 – $5,150 |
| First release year: | 2014 |
| Current case size: | 41 mm – 47.5 mm |
| Movement: | Automatic |
| Water resistance: | 30 m |
| Crystal: | Sapphire |
Longines Conquest Classic
One of the watch brand’s most popular collections, the Longines Conquest Classic watch series is a masterclass in combining functionality and form. In these three-hand watches with narrow baton indices, you’ll find the durability and practicality required for those who lead an active lifestyle. But that’s not to say these watches wouldn’t also look impeccable with black tie attire either.
| Price: | $950 – $2,825 |
| First release year: | 1954 |
| Current case size: | 29.5 mm – 34 mm |
| Movement: | Quartz |
| Water resistance: | 50 m |
| Crystal: | Sapphire |
Longines Conquest
The Longines Conquest collection is a central pillar of the brand’s range of watches. Exploration and adventure are part of the Longines DNA and the rugged dependability and sought-after accuracy of the Longines Conquest make it the perfect watch for outdoor exploits (especially when you consider the 300 m of water resistance). And that’s to say nothing of its sleek sophistication. This is truly the Longines watch that best exemplifies the brand philosophy: ‘elegance is an attitude.’
| Price: | $800 – $1,475 |
| First release year: | 1954 |
| Current case size: | 29.5 mm – 43 mm |
| Movement: | Automatic and quartz |
| Water resistance: | 300 m |
| Crystal: | Sapphire |
The Longines Master Collection
What do you get when you add classic Longines engineering to the watch brand’s eye for aesthetic excellence? Probably something like the Longines Master Collection. Available in a wide range of sizes, from a petite and pretty 25.5 mm up to a robust 44 mm, the Longines Master watch series offers wearers that famous precision with enduring elegance. Look out for complications including automatic chronographs, annual calendars, and moon phases.
| Price: | $2,400 – $12,000 |
| First release year: | 2005 |
| Current case size: | 25.5 mm – 44 mm |
| Movement: | Automatic |
| Water resistance: | 30 m |
| Crystal: | Sapphire |
The Longines Elegant Collection
The word ‘timeless’ gets used a lot with watches but few timepieces really transcend trends like the Longines Elegant. Thoughtful, distinguished, and effortlessly chic, these watches showcase classic design, sleek lines, and that unbeatable Longines accuracy and functionality. Longines Elegant watches are simple, yes, but therein lies their appeal. Opt out of fashion whims. Opt in for long-lasting sophistication.
| Price: | $1,750 – $4,450 |
| First release year: | 2014 |
| Current case size: | 25.5 mm – 41 mm |
| Movement: | Automatic |
| Water resistance: | 30 m |
| Crystal: | Sapphire |
Longines Heritage Classic
The Heritage Classic is another contemporary take on a Longines archive model, this time dating from 1934, and offers the unfussy and understated elegance we associate with that era. It features a sector dial and slim and unobtrusive case along with the best of modern watchmaking techniques—including a self-winding mechanical movement beating at 28’800 vibrations per hour and providing 54 hours of power reserve.
| Price: | $1,775 – $3,300 |
| First release year: | 2020 |
| Current case size: | 38.5 mm – 40 mm |
| Movement: | Automatic |
| Water resistance: | 30 m |
| Crystal: | Sapphire |
Longines Record
The Longines Record collection is distinguished first and foremost by its movement which features a single crystal silicon balance spring. What does this mean? Unrivaled precision. Indeed, all Longines Record watches are COSC certified—a first for the watch brand. While the caliber is manufactured by ETA, it’s produced exclusively for Longines. And, with cases ranging from a svelte 26 mm to a sturdy 40 mm, there’s something for everyone here.
| Price: | $1,875 – $6,825 |
| First release year: | 2017 |
| Current case size: | 26 mm – 40 mm |
| Movement: | Automatic |
| Water resistance: | 30 m |
| Crystal: | Sapphire |
The Longines 1832
Named for the year when the brand was founded, the Longines 1832 watch series is a celebration of the brand’s watchmaking expertise and distinct design codes. You’ll find either pure matte black or mother-of-pearl dials with diamond indexes as well as models with annual calendars and moon phase displays. A clear back where you can see the movement at work is the finishing touch on these exceptionally stylish timepieces.
| Price: | $1,925 – $2,325 |
| First release year: | 2018 |
| Current case size: | 30 mm – 40 mm |
| Movement: | Automatic |
| Water resistance: | 30 m |
| Crystal: | Sapphire |
Longines Evidenza
A collection marked by its characterful barrel-shaped case, the Longines Evidenza watch series offers highly memorable timepieces in a range of colorways, including silver, green, red, anthracite, champagne, and blue, alongside matching alligator straps. To pair with the refined aesthetic, you also get a movement with a silicon hairspring, a power reserve of 40 hours, and a COSC rating.
| Price: | $2,100 – $3,900 |
| First release year: | 2003 |
| Current case size: | 26 x 30.6 mm – 33.1 x 38.75 mm |
| Movement: | Automatic |
| Water resistance: | 30 m |
| Crystal: | Sapphire |
Longines DolceVita
Unsurprisingly, the Longines DolceVita feels distinctly Italian in spirit with its eye-catching rectangular case, traditional hour markers, and vibrant colors, combining the best of past and present. While some of these watches are indisputably feminine in style, others are suitable for male wrists too, especially those with tan leather straps or green dials.
| Price: | $1,350 – $5,825 |
| First release year: | 1997 |
| Current case size: | 20.5 x 32 mm to 28.2 x 47 mm |
| Movement: | Automatic and quartz |
| Water resistance: | 30 m |
| Crystal: | Sapphire |
La Grande Classique de Longines
A super-slim case, unorthodox lugs, stately dials in timeless shades like black, blue, silver, and gold—this is the Longines’ La Grande Classique collection in a nutshell. The mood is distinctly regal, the aesthetic pared-back without being boring, and the functionality peerless, of course. These are watches that can’t help but be totally on-trend, decade after decade.
| Price: | $1,100 – $3,875 |
| First release year: | 1992 |
| Current case size: | 24 mm – 38 mm |
| Movement: | Automatic and quartz |
| Water resistance: | 30 m |
| Crystal: | Sapphire |
Longines PrimaLuna
While many Longines watches are unisex, the Longines PrimaLuna collection is undeniably feminine. From its distinctive case—deliberately designed to echo the moon, a symbol of the eternal feminine—to its diamond-decked dials, in the Primaluna you’ll find a timepiece that looks spectacular in the boardroom, at brunch, and even on the wrist of a bride. Here, Longines has achieved the almost impossible: a totally unique watch that possesses near universal appeal.
| Price: | $1,150 – $3,550 |
| First release year: | 2009 |
| Current case size: | 26.5 mm – 34 mm |
| Movement: | Automatic and quartz |
| Water resistance: | 30 m |
| Crystal: | Sapphire |
Longines Présence
Offering watch wearers sleek style and high-class precision at an affordable price, the Longines Présence is a great entry-way into the world of luxury timepieces. In fact, these Longines watches are so elegant and reliable that you might find you don’t need to move further up the ladder of high-end watches. Available with automatic or quartz movements, these are versatile timepieces with a timeless aesthetic and pleasing legibility.
| Price: | $875 – $1,650 |
| First release year: | 2000 |
| Current case size: | 25.5 mm – 40 mm |
| Movement: | Automatic and quartz |
| Water resistance: | 30 m |
| Crystal: | Sapphire |
Longines Flagship
As the name suggests, this is one of Longines’ most iconic collections, launched in the late 1950s and an instant hit with its classic dress watch profile. Featuring three hands and a date display, the design is reserved and refined—the perfect accompaniment to formal wear—and you can pick between steel, 18-karat gold, and two-tone editions, as well as diamond-adorned dials and bezels.
| Price: | $1,500 – $2,225 |
| First release year: | 1956 |
| Current case size: | 26 mm |
| Movement: | Automatic |
| Water resistance: | 30 m |
| Crystal: | Sapphire |
Where to buy Longines watches
You can buy Longines watches online from the company’s store or from one of the official retailers. Every Longines watch is covered by a limited 2-year warranty.
You can also buy Longines watches from a trusted third-party retailer such as Jomashop, or FARFETCH, where the authenticity of your timepiece can be guaranteed.
For more about buying a luxury watch, see our watch guide.
Longines shipping
For US orders, Longines offers complimentary two-day shipping on all watch orders. You can also choose a one-day shipping service for an additional fee. Orders are shipped with FedEx and may require a signature upon delivery.
Jomashop offers international shipping for a set fee of $150 while FARFETCH charges different fees depending on the country.
Longines return policy
Longines offers a 30-day return policy. As long as your watch is in its original condition, you can return it within 30 days of delivery for a full refund, minus the shipping fee. Watches with rubber straps that are sized cannot be returned or exchanged.
The returns period for Jomashop is 3 days. FARFETCH accepts returns within 14 days for a full refund.
Longines customer service number
For help with your Longines watch order or for answers to any other queries, contact the Longines customer service department on 1-800-897-9477 or send an email to customerservice.us@longines.com.
Longines social media profiles
Frequently asked questions about Longines watches
Longines is a good brand of watch if you’re looking for a timepiece that is both accurate and elegant. Longines is known for its highly precise and timeless watches and its relationship with racing, horse riding, and skiing.
Longines watches do not typically hold value unless the model is in particularly high demand, such as some limited edition watches. However, the quality of a Longines watch makes it a solid investment. It is likely to last a lifetime, if not longer.
Longines is not necessarily better than Tissot. Both brands are known for their affordable luxury timepieces that are made in Switzerland. For more about the brand, including prices and history, see our Longines guide.
No, Longines watches are made in Switzerland. The company’s production facilities are in the town of St Imier where it was founded in 1832. For more about Longines, including history, collections, and craftsmanship, see our Longines guide.
