With over 1 billion active user accounts, WeChat is the single most effective platform for luxury brands to engage with their affluent Chinese consumers before, during, and after their trips.
Digital Luxury Trends & News
Digital Luxury Trends & News
A lot happens in digital luxury. Here’s what matters. We cut through the clutter to bring you digital trends that are relevant to the business of luxury marketing. Whether it’s the latest trending digital news or hot topics, our goal is to help you focus your luxury marketing lens and stay on top of an ever-changing landscape of digital solutions.
Marketing to Millennials: How Luxury Brands Build Hype
The luxury fashion industry is in the midst of a seismic shift driven by Millennials and their shopping preferences.
Asian Millennials and Gen Z Drive Digital Transformation In Luxury
Digital is increasingly playing a critical role in luxury purchase decisions.
Millennials Seek Authentic and Shareable Luxury Travel Experiences
The generation raised on individualism, independence, and Instagram seeks authenticity and shareability when travelling.
SHINE: Digital Craftsmanship For Modern Luxury Brands Book Review
SHINE is written for the forward-thinking business leaders who seek clarity to operate a digital transformation.
Instagram Is The New Homepage To Target Women Luxury Consumers
Instagram is rising as a social platform of choice for luxury brands.
Sustainable Luxury: Millennials Buy Into Socially Conscious Brands
85% of luxury growth is driven by Millennials who care about the environmental and social impact of their purchases.
Luxury Digital Transformation: Stories of Origin and Transition
Luxe Digital Issue One: Genesis
How Luxury Brands Hire Talents For Digital Transformation
Hiring top talents is key to successful digital transformation for luxury companies.
Storytelling and Showrooms: How Generation Z is Transforming the Future of Luxury Retail
Retailers are experimenting with a transformation of their storefronts into highly-curated showrooms centred on their brand storytelling to cater to Generation Z consumers.
