The Future of Luxury
This article is part of a mini-series on the future of luxury. Discover how digital is transforming the world of luxury and shaping new consumer expectations.
1. The Year In Review: The Best Of Luxury In 2018. A curated selection of the best stories of 2018.
2. The Future Edition: 6 Critical Luxury Trends To Stay Ahead In 2019. An opinionated take on the most important trends to engage affluent consumers.
Luxe Digital will celebrate its first anniversary in January 2019. And what a year this has been!
When starting Luxe Digital, our ambition was to provide industry leaders with reliable and jargon-free reports and analysis to help support their digital transformation. We wanted to inspire you with thought-provoking ideas. Showcase what’s possible with new technologies. And empower people and brands to achieve sustainable growth by understanding what tomorrow’s consumers will expect from a luxury brand.
Our ideas for Luxe Digital were ambitious but we envisioned a slow start with marginal incremental growth over the first few years of the new magazine.
It turns out we were wrong!
What a ride 2018 has been. In only twelve months, Luxe Digital has significantly exceeded our expectations. Organic traffic to the site has grown 1,375% in just a year. The time that each of you spends reading our stories has grown by over 320% and we maintain a healthy mix of new and returning visitors every month.
We’ve in fact grown so much and so quickly that we had to upgrade our servers to accommodate the traffic volumes. Twice!
No stranger to podiums
Luxe Digital’s rapid growth didn’t go unnoticed. The site’s clean design and modern user experience won multiple industry awards throughout the year. Most notably, Luxe Digital received press and media accolades from many of our peers in the industry. Our business section has also become part of the educational program for several Universities and Colleges. Some of the reports listed below have indeed become prerequisite readings to MBAs curriculum.
Both our founders were honoured this year. Publishing Director Simon Beauloye has been recognised as one of the Top 100 Smartest Digital Marketing Leaders in the world by the World Digital Marketing Congress. While our Editor in Chief Florine Eppe was named as one of The 20 Most Successful Shepreneurs to Watch by Insights Success Magazine.
To bring you exclusive access, Luxe Digital also partnered with world-class industry and luxury lifestyle events that share the same vision for innovation and enthusiasm for the future. From EmTech Asia to Luxury Interactive in New York, from the upcoming Baselworld show to The Singapore Yacht Show Singapore and the Monaco Top Marques’s car show, our readers received limited VIP tickets and exclusive access to some of the most sought-after events in the world of luxury.
We see this growth as a strong indication that you want more content and ideas to inspire your digital transformation. It shows the appetite of the luxury industry for in-depth information and insights into the future of luxury.
The most popular stories of 2018 on Luxe Digital
Our editorial team put in some serious work this year to give you insightful reports and forward-looking analysis, covering everything from retail to big data and much more.
Let’s take a look back at the stories that shaped 2018… Have you read them all?
A look ahead: Where to next for Luxe Digital
So what does this mean for the future of Luxe Digital? We will continue to invest heavily in creating rich and insightful stories and resources. By leveraging the vast experience of mOOnshot digital, our sister company, we can provide you with unique perspectives at the forefront of the digital transformation of luxury.
The business section of Luxe Digital is and will remain at the heart of our strategy for the future. We will continue to be first and foremost a magazine for luxury professionals.
We will refresh all our ranking articles with new data for 2019. Our team is also working on a few interesting new developments to support you. It’s too soon to share details but you can expect to hear more from us soon.
In parallel, we’ve also seen very strong interest for the luxury lifestyle section that we launched on the site this summer. Our top 10 articles now count many stories written for the modern affluent consumers. We will now focus on helping brands and luxury partners introduce their goods and services to our readers in an elegant and engaging manner.
As always, your feedback is very valuable. You can contact our editorial team if you have ideas for the site or suggestions for new stories to write.
We invite you to join our growing community, and share what we’re pretty sure will be an awesome ride.
2019 – Welcome.