Gleaning valuable insights into the bag industry, Bellroy was able to get a handle on exactly what the market required—that being smarter designs. By sizing up its competition and slimming down its silhouettes, the data-driven brand can be accredited with pioneering the Slim Your Wallet revolution. That sleek mindset (coupled with Roy the Owl’s wisdom) ultimately led to a collection of fashionably functional accessories—from travel essentials to everyday totes. Plus, they also give a hoot about protecting the environment—and we love them for that.
