We’re delighted to introduce Luxe Digital, the publication of reference for luxury professionals leading the digital transformation of their business. Luxe Digital features original articles and insights crafted with an informed and analytical point of view. Our goal is to connect and inspire the world’s leading luxury professionals with clarity and depth of understanding.
An essential resource and must-read for luxury’s most influential power players, Luxe Digital is aimed primarily at the senior leadership of large and well-established high-end brands as well as digital-first new entrants in the luxury industry. This is especially targeted for C-level managers responsible for leading the digital transformation of their luxury business.
The Luxury and Digital Insiders
The team behind Luxe Digital is composed of digital experts, long-standing industry professionals, and luxury insiders at the forefront of digital transformation for some of the most well-known luxury companies in the world. We’re also constantly working with innovative, digitally-led businesses that are growing fast by disrupting their markets with innovation.
There is immense potential for both sides of the spectrum to accelerate their growth by leveraging new digital solutions. That’s why we’ve decided to tap into the expansive industry knowledge of our editorial team and share thought-provoking ideas and best practices with the broader luxury industry profession.
Our Raison d’être
The luxury industry is undergoing a radical transformation with the adoption of new online and mobile habits from its discerning customers. Digital innovation opens the door to new, lean actors to enter the luxury industry with unprecedented scale and pace. Meanwhile, well-established high-end brands are facing a new range of challenges, with consumers in fast-growing Asian markets showing a relatively low level of brand loyalty. The sheer size of well-established luxury groups often hinders the rapid adaptation that is needed in order to stay ahead of industry trends and the digital demands of the affluent consumer.
A Rich and Luxurious Content
Through in-depth reports on the luxury industry’s digital transformation, exclusive interviews of luxury industry leaders, and articles on critical digital trends shaping luxury businesses, Luxe Digital aims to equip savvy readers with the digital knowledge needed to innovate and make the right decisions for their luxury business.
We’ll also publish regular rankings of the top-performing luxury brands across several themes and industries. Our rankings showcase what the best-in-class do to grow their business and conquer new markets and consumers.
And because digital transformation brings its own flotilla of new concepts and words, we’ll help you make sense of it all with our Speakeasy section where we translate the digital luxury industry jargon into plain English.
The team behind Luxe Digital is excited to embark on this new adventure. Our hope is that by bringing digital experts together with luxury opinion leaders, we will be able to disseminate new ideas and spur new conversations around the transformation surrounding the luxury industry.
Questions or interested in getting involved? Get in touch with our team!