Praised by industry leaders
A Simple Framework to Overcome Digital Overwhelm and Shine Online
A SIMPLE FRAMEWORK TO OVERCOME DIGITAL OVERWHELM AND SHINE ONLINE
Raising awareness for businesses and brands about the urgency to adopt new skills and new mindsets, Shine – Digital Craftsmanship for Modern Luxury Brands delves into what luxury brands – no matter their size or target market – need to do to survive and thrive in today’s digital era.
The majority of luxury sales today are influenced by digital. Consumers’ expectations are rising. Luxury brands have no choice but to rethink their customer experience and adapt their marketing strategy for the digital world.
This book unveils the five essential strengths for achieving the “digital sweet spot”.
Marketing Managers, CEOs, CMOs, this book will future-proof your mindsets and ultimately grow your business.
Although dedicated to premium and luxury brands, all businesses can benefit from applying some of the digital principles contained in this book to increase their brand’s online desirability and offer a more polished and first-class user experience.
READ. BE INSPIRED. SHINE.
Who Is It For
This book is of interest to those who are accountable for change in their organisation and need some strategic guidance on how to effectively leverage digital marketing.
In particular, this book speaks to forward-thinking CEOs, premium SME owners, luxury marketers, and budding entrepreneurs who understand the need to go digital but do not know how to do it right. It can also be helpful for business and marketing students who will soon enter the workforce to start their career in a premium SME or in the luxury sector.
Although dedicated to premium and luxury brands, any business (small or large) can benefit from applying some of the digital principles contained in this book to increase their brand’s online desirability and offer a more polished and first-class user experience.
Inside The Book
This is not a technical book, nor it is about providing a magic formula for digital success. However, its recommendations and insights will lead readers through the right digital mindset for sustainable business growth.
This book is divided into two main parts: ‘The Why’ and ‘The How’. Part I, ‘The Why’, sets out the rationale behind the importance of digital for the luxury sector and explains the new and uncertain territory in which luxury now finds itself. In part II, ‘The How’, I provide insights, strategies and a simple framework that you can use to move your business forward.
What You’ll Learn from this Book
Insights: This book includes some ‘digital sparkle’ through the chapters, to highlight important insights or tips, and key questions at the end of every chapter to help the readers reflect and ponder on what they have read.
Framework: Discover a simple framework to leverage digital.
Confidence: Gain the confidence and the right digital mindset to thrive online and ultimately grow your business.
Success Stories: Understand the opportunities that digital presents for luxury brands.
Meet The Author
Florine Eppe Beauloye is an award-winning business strategist and luxury marketer with strong international experience spanning over a decade.
She is the Founder and CEO of mOOnshot digital, a pioneer boutique creative and digital marketing agency specialised in premium and luxury brands.
mOOnshot digital advises and collaborates with renowned luxury companies as well as emerging luxury brands worldwide.
Passionate about digital alchemy and a firm believer in the immeasurable value of the human touch in digital transformation, Florine specialises in shaping and polishing select brands and making them shine online, grow and capture hearts and minds.
A diverse yet coherent professional path has flown her across the world and given her a unique perspective on business and life. Her professional experience lies in discovering what is noteworthy, crafting compelling experiences and growing businesses.
She brings with her a broad perspective, having worked client side to drive business transformation from within award-winning businesses and as a Consultant across Europe and Asia, working across sectors such as Beauty & Wellness, Fashion, F&B, Retail ECommerce, Luxury Travel and Hospitality, covering all aspects of traditional and digital marketing and international communications.
Awarded one of the top 50 Asia’s Woman Leaders by CMO Asia and World Brand Congress 2016, Florine is highly sought after for her opinions and insights on luxury marketing and digital transformation. She is also a regular guest speaker at universities, seminars, panel discussions and international conferences.
Florine holds a Master’s degree in Marketing and Communication with First Class Honours from the Université libre de Bruxelles (ULB), a leading University in Belgium, Europe.