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Florine Eppe Beauloye
Founder

Florine Eppe Beauloye

Founder & Editor in Chief Dubai, United Arab Emirates

Florine is the definition of the modern-day multi-hyphenate — an award-winning digital entrepreneur, international speaker, praised author and accomplished luxury marketer with a history of working with some of the industry's finest names. She has appeared on stages across the world, and her insights have featured in Forbes, The Financial Times, Harvard Business School's academic papers and more. Florine is also the founder and CEO of mOOnshot digital, a boutique creative and digital marketing agency for lifestyle and luxury brands, and Worthbury, the finest industry hub for luxury leaders worth knowing. A former TV journalist, PR manager, and Head of Marketing for international B2C and B2B brands, she is a sophisticated storyteller at heart.

The path to conscious, elevated living lies in a thinking shift: buying better luxuries, not more.

Covers Conscious luxuryLuxury brand strategyDigital marketingStorytelling

Highlights

  • Florine is the author of the book “Shine: Digital Craftsmanship for Modern Luxury Brands”, praised by industry leaders from LinkedIn, Google, Facebook, and The Wall Street Journal.
  • She is a regular guest speaker at universities, international events, and conferences. From Singapore to Monaco. From Google to ESSEC Business School. From empowering the next generation of global leaders in the United Nations Centre in Bangkok to inspiring retailers at NY NOW in New York.
  • Florine has been featured in titles such as Forbes, L’Officiel, Prestige, and many more.
  • Her luxury insights are trusted by academics at some of the world’s most prestigious universities (from Harvard to UC Berkeley).

Education

Florine has a Master’s Degree in Communication and Marketing (with First-Class Honors) from the Université Libre de Bruxelles, Belgium.

Press coverage

Awards & recognitions

  • Top 50 Best Luxury Media In The World 2023 — Luxury Lifestyle Awards
  • Global WOW Achievers 2021 — World Women Leadership Congress
  • World 20 Most Successful Shepreneurs To Watch 2018 — Insights Success Magazine
  • Top 50 Asia’s Women Leaders 2016 — CMO Asia & The World Brand Congress

Stories by Florine Eppe Beauloye

25 stories
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The 15 Most Popular Luxury Brands Online

Luxe Digital Titans—Personal luxury goods edition.
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Success Is In The Bag: In Conversation With KAAI's Founders

A look inside the bag and behind the brand.
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How Personalisation and Artificial Intelligence Are Transforming Luxury Retail Online

AI and the future of luxury e-commerce
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Introducing Worthbury: The finest industry hub for luxury leaders worth knowing

Finally, a dedicated and discerning online place for the people who make luxury, luxury.
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Luxury Beauty Online Retail: A Proven Digital Growth Strategy

The beauty of online sales.
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Millennials’ Aspirations Drive Modern Luxury Watch Growth

Millennials expect simplicity, personalisation and transparency.
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Luxury And Luxe Digital In 2021: A Year In Review

Expecting the unexpected.
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The Future Of Luxury: 7 Trends To Stay Ahead In 2023

Betterment in the Youniverse. Our predictions for luxury in 2023.
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How Luxury Brands Can Attract The Affluent Chinese Travellers

Can international destinations compete with domestic travel?
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Luxury Resale: A Secondhand Strategy for Brands

Luxury brands at the resale’s crossroads.
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Instagram Is The New Homepage To Target Women Luxury Consumers

Instagram, the social platform of choice for luxury brands.
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When Streetwear And Social Media Hype Win Over Luxury Fashion

Affluent fashion consumers are driving luxury streetwear crave.
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