Luxury magazines and high-end lifestyle publications are often the preferred choices for luxury advertisers to target an affluent audience with premium advertising campaigns online. With our ranking of the top 10 luxury magazines, Luxe Digital offers a comprehensive review of the best high-end media to achieve your digital marketing goals. This is the ultimate list of luxury magazines for marketing professionals.
We’ll focus on Southeast Asia and Hong Kong for this first review of Luxe Digital’s top luxury magazines to target affluent consumers and high-net-worth individuals (HNWIs) in Asia. From Singapore to Malaysia, Indonesia, Thailand, Vietnam, Macao, and Hong Kong, this list of the best luxury magazines and high-end lifestyle titles will help you plan the optimal advertising campaign to target an affluent audience across the largest markets in the region.
The online versions of luxury lifestyle magazines in Asia often offer a broader reach than their print editions, opening the door not only to the ultra-high-net-worth individuals (UHNWIs) but also to aspiring professionals and upcoming affluent Millennials. Most of these new readers are coming from the Emerging Markets of Southeast Asia, where the middle-class purchase power is growing at a faster pace than in Singapore and Hong-Kong.
The top 10 best luxury magazines to target affluent consumers online are:
- Robb Report
- The Peak
- Portfolio Magazine
- Buro 24/7
- Lifestyle Asia
- August Man
By selecting to work with one of these luxury magazines, high-end brands cannot only reach their affluent audience but also be featured among some of the best luxury names in the business.
Robb Report’s digital luxury categories: lifestyle, travel, fashion, cars, watches, and real estate.
Robb Report is one of our favourite online luxury magazines to reach the high-net-worth and ultra-high-net-worth in Asia. For nearly 50 years, Robb Report has built a strong readership amongst the affluent of the world. The printed magazine tends to have a more senior and masculine audience, consisting of 80% males above 45 years, while the digital version can broaden the reach of your advertising campaigns with 50% of females readers and an average age of 35 years.
The online edition of the luxury magazine covers subjects as diverse as cars, private aircraft, yachts, high-end watches and jewellery, premium real estate, and exclusive travel experiences. The affluent magazine also features interviews with Asian leaders and high-end brands in their fast growth markets.
In addition, online users of Robb Report are able to connect with consultants, browse exclusive products and services, and request more information about experience packages thanks to call-to-action links embedded in each article.
Robb Report publishes well-known seasonal sections bi-annually, with the ‘Best of the Best’ in June and the ‘Ultimate Gifts’ in December. Both editions provide comprehensive editorial reviews of luxury experiences and high-end goods across over 60 categories. They are a must to feature your products to the right audience at the right time of the year.
Robb Report offers a complete digital advertising package with multiple ways for luxury brands to collaborate with the high-end magazine on content development and promotion (see their list of services below). The affluent magazine is published across most countries in Asia, providing luxury marketers with the opportunity to advertise in Robb Report regionally or locally.
Robb Report editorial sections:
- FEATURES: Stay up to date with the latest luxury news across eight categories, including watches & jewellery, style and vehicles.
- ROBB SOCIETY: Rub shoulders with the who’s who in Singapore and around the region, and take a peek at our events that are often held behind closed doors.
- BEST OF THE BEST: Browse concise rankings across various luxur y sectors that engage aspirational individuals interested in an affluent lifestyle.
- ULTIMATE GIFT GUIDE: Purchase the most extravagant gifts and experiences that money can buy.
- PASSPORT: View and make exclusive travel, restaurant and hotel bookings.
- CONCIERGE: Invest in rare bottles of vintages and customise investment plans with our personal concierge.
- VIDEOS: Browse an up-to-date collection of videos featured in our stories.
Robb Report digital marketing services: digital advertising (homepage buyout, section buyout, homepage pop-up, and display advertising), advertorials (ultimate gift and special features), email marketing, integrated video, events, and dedicated microsites.
Robb Report audience demographic:
- Job titles: Professionals and top management
- Net worth: 44% above S$2 million
- Age group: 30 – 44
- Gender distribution: 45% female, 55% male
Robb Report estimated monthly traffic (source Google Analytics):
- Pageviews: 202,000
- Unique visitors: 31,000
- Device: 55% mobile, 45% desktop
Robb Report amplification channels:
- Mailing list: 5,000 subscribers
- Facebook: 4,200 followers
- Instagram: 1,300 followers
Robb Report traffic origin (source SimilarWeb):
Robb Report Magazine Publisher: Robb Report Asia is part of Indochine Media Ventures, a media group headquartered in Singapore.
The Peak’s digital luxury categories: interviews, high-end fashion, luxury watches, gourmet, travel, lifestyle, and events.
Launched in 1984, The Peak has chronicled some of Asia’s greatest success stories and has successfully become one of the most recognisable luxury magazines in the region.
To cater to the demand of its affluent audience, The Peak publishes content that is exclusive and opinionated. Apart from its signature personality profiles, it is also the go-to-luxury lifestyle guide for high-net-worth readers in Singapore and Hong-Kong. The printed magazine is read by corporate and business leaders, while the digital version appeals to the next generation of rising stars and affluent millennials. Note that its audience remains vastly skewed towards male readership.
In addition to its magazine business, The Peak is also the preferred partner of several associations and events such as the Singapore Diplomatic & Consular Corps, Young Entrepreneurs Organization and EY Entrepreneur of the Year.
In 2017, The Peak was awarded website of the year (Silver) at Media Publishers Association of Singapore (MPAS). In 2016, luxury magazine of the year (2nd) by Magazine of the Year survey by Marketing Magazine.
The Peak digital marketing services: digital advertising, branded content, events, and custom content.
The Peak audience demographic:
- Job titles: Senior management and professionals
- Yearly income: 43% above S$300,000
- Age group: 35 – 55
- Gender distribution: 16% female, 84% male
The Peak estimated monthly traffic (source SimilarWeb):
- Pageviews: 1,725,000
- Unique visitors: 204,900
The Peak amplification channels:
- Facebook: 18,000 followers
- Instagram: 2,000 followers
The Peak traffic origin (source SimilarWeb):
The Peak Magazine Publisher: The Peak Asia is part of the SPH Magazine Group, a media group headquartered in Singapore.
Tatler’s digital luxury categories: society, luxury lifestyle, beauty, travel, fashion, dining, jewellery and watches magazine.
Tatler is one of Singapore’s most respected and influential luxury lifestyle magazine. Established over 30 years ago, the luxury magazine has grown beyond its traditional print edition to become a community of high-net-worth affluent, influential and respected people in Singapore.
The luxury lifestyle magazine’s readers are sophisticated consumers looking for the best luxury experiences, products, and services to complement their lifestyle. They turn to Tatler as a trusted source to guide their purchase decision.
Tatler Singapore publishes in-depth articles of substance written by internationally respected authorities in their field. Thanks to a modern, stylish design and high-end custom photography, Singapore Tatler has been awarded multiple times, winning the 2016 Luxury Magazine award in Marketing magazine’s survey of advertisers, marketers and brand specialists.
The luxury magazine digital edition extends the print version by broadening its audience and publishing original content for a younger audience.
Tatler editorial sections:
- CONCIERGE: From which trends are in, to the great new places to eat and shop, Concierge is the perfect opener for those seeking to know the best Asia has to offer.
- FACES: Tatler prides itself on unparalleled access to Asia’s most exclusive parties and events, featuring the crème de la crème of the region’s A-listers.
- STYLE: This newly expanded section leaves no trend unexplored and no hot designer unnoticed. The season’s most significant looks are captured by our world-class team of editors, stylists, and photographers for the front-row fashionista.
- FEATURES: In-depth articles that explore every facet of luxury, from histories of the most famous luxury brands to the latest in lifestyle trends and exclusive personality profiles.
- LIFE: Showcasing luxury experiences to savour, covering every aspect of the good life, from fine dining to fine art, to wealth management and philanthropy.
Tatler digital marketing services: digital advertising, branded content, video, events, custom content.
Tatler audience demographic:
- Job titles: Executive and managerial
- Age group: 25 – 44
- Gender distribution: 59% female, 41% male
Tatler estimated monthly traffic (source Google Analytics):
- Pageviews: 1,400,000
- Unique visitors: 140,000
Tatler amplification channels:
- Mailing list: 30,000 subscribers
- Facebook: 55,700 followers
- Instagram: 13,700 followers
Tatler traffic origin (source SimilarWeb):
Tatler Magazine Publisher: Tatler Asia is part of Edipress Media, a media group headquartered in Singapore.
Prestige’s digital luxury categories: luxury lifestyle, travel, fashion, cars, and watches magazine.
Prestige Magazine is a luxury lifestyle magazine with local versions of its content for Singapore, Hong Kong, Taiwan, Indonesia, Thailand, and Malaysia. The magazine also has a printed version distributed in those same markets.
Prestige Magazine publishes new content daily centred around the high-net-worth society in each market, luxury lifestyle, high-end fashion and entertainment.
Prestige digital marketing services: digital advertising, branded content, video, events, custom content.
Prestige audience demographic:
- Yearly income: S$350,000
- Age group: 25 – 50
- Gender distribution: 52% female, 48% male
Prestige estimated monthly traffic (source Prestige Magazine):
- Pageviews: 750,000
- Unique visitors: 90,000
- Device: 45% mobile, 55% desktop
- New vs Returning: 30% | 70%
Prestige amplification channels:
- Mailing list: 10,000 subscribers, 20% average open rate
- Facebook: 25,000 followers
- Instagram: 6,900 followers
Prestige traffic origin (source SimilarWeb):
Prestige Magazine Publisher: Prestige Asia is part of Burda Asia, a media group headquartered in Singapore.
LUXUO’s digital luxury categories: high-net-worth finance, style, culture, high-end motoring, properties, luxury lifestyle.
LUXUO is one of the most visited digital luxury lifestyle magazines in Singapore with over 800,000 pageviews per month and a substantial social media following base to amplify its content online. LUXUO readers are high-net-worth individuals, decision makers, CEOs, brand/marketing managers, opinion leaders and art specialists.
The website was acquired in 2015 by Heart Media to engage a new wave of affluent readers and luxury brands in the digital space.
LUXUO digital marketing services: digital display advertising and advertorial.
LUXUO estimated monthly traffic (source SimilarWeb):
- Pageviews: 846,000
- Unique visitors: 584,200
LUXUO amplification channels:
- Facebook: 341,000 followers
- Instagram: 22,700 followers
LUXUO traffic origin (source SimilarWeb):
LUXUO Magazine Publisher: LUXUO is part of Heart Media, a media group headquartered in Singapore.
Billionaire’s digital luxury categories: luxury travel, philanthropy, high-end real estate, vehicles, people, arts & craftsmanship.
Billionaire combines a print and digital edition of its luxury lifestyle content. The website’s audience isn’t as large as the other high-end magazines mentioned in our list, but it does provide a good reach for the high-net-worth audience in Singapore.
Billionaire focuses on authentic luxury, culture, philanthropy and social conscience, with a global outlook, providing dependable insights and advice from an international team of highly respected journalists.
An interesting feature of the site is the Billionaire Black Book, which allows registered users to create their own guide to the good life to keep track of their favourite items and next high-end purchase.
Billionaire digital marketing services: digital display advertising and editorial sponsorship.
Billionaire estimated monthly traffic (source Billionaire):
- Pageviews: 120,000
- Unique visitors: 50,000
Billionaire amplification channels:
- Facebook: 113,000 followers
- Instagram: 6,900 followers
Billionaire traffic origin (source SimilarWeb):
Billionaire Magazine Publisher: Billionaire is part of HighEnd Media, a media group headquartered in Singapore.
Portfolio’s digital luxury categories: luxury lifestyle, fashion & watches, food & wine, interior design, high-end travels, and investing.
The newcomer to our list of luxury digital media to reach affluent consumers in Asia, Portfolio Magazine was launched in 2017 with a healthy mix of business and luxury lifestyle content. The website appeals to a broad audience, which includes a younger generation of top professionals and business owners who are tech-savvy. Content-wise, Portfolio Magazine focuses on global trends in technology, business, art, lifestyle, and dining.
The digital version of the magazine includes podcast interviews with business influencers in Singapore and exclusive online stories.
Portfolio digital marketing services: display advertising.
Portfolio estimated monthly traffic: unavailable at the moment.
Portfolio amplification channels:
- Facebook: 4,700 followers
- Instagram: 229 followers
Portfolio traffic origin (source SimilarWeb):
Portfolio advertising contact: Visit the Portfolio website.
Portfolio Magazine Publisher: Portfolio is part of Media Group, a media group headquartered in Singapore.
Bonus: luxury lifestyle magazines targetting affluent millenials and Generation Z readers
We’ve focused in this first list of the top luxury magazines to target affluent consumers and high-net-worth individuals (HNWIs) in Asia on the publications that appeal to the very top of the niche. There are however several luxury lifestyle websites that can help you reach the younger affluent Millenials and Generation Z audience.
We won’t go in too many details for these luxury publications today, but you’ll see that most of them are owned by the same media groups than their more high-end peers mentioned above. They can thus benefit from the experience of well-established publishing houses while exploring new digital-first opportunities with a new audience for advertisers. Depending on the objective of your luxury marketing campaign, these might be a good addition to your media buy.
Buro 24/7 Singapore provides unparalleled coverage and access to the world of fashion and contemporary culture told through an Asian lens.
From up-to-the-minute reviews of international fashion shows to local recommendations for a nightcap, Buro 24/7 Singapore is your one-stop source to keep you informed (and entertained) on what is happening around the world and right here at home in the Lion City.
Visit the Buro 24/7 website.
LifestyleAsia.com is a pioneer in the online luxury lifestyle publication industry. Their targeted editorial and ad content reaches highly engaged 25- to 45-year-old affluent urban populations, which are increasingly turning to the Internet as their primary source of information – and have the income to act on what they read.
The site’s dedication to serving their jet-setting readers across the region was recognized by the Magazine Publishers Association of Singapore (MPAS) in 2011 and 2012 with its award for the best Digital Media Product of the Year. LifestyleAsia.com’s audience reach and site traffic are both audited by effective measure.
Visit the Lifestyle Asia website.
AUGUST MAN is the definitive men’s style journal. Packed with features read by the globe-trotting, cosmopolitan man who covets success and the finer things in life, AUGUST MAN offers fresh, irreverent and provocative reads.
From the sharpest styling, hip designers and essential luxe accessories to the latest and greatest in travel, business, music, technology, pop culture and motoring, AUGUST MAN has it covered. With insightful feature articles, in-depth celebrity profiles and razor-sharp writing, it’s the intelligent man’s read in Asia.
Visit the AUGUST MAN website.
Did we miss something?
The digital luxury landscape in Asia is constantly evolving. New high-end magazines to target wealthy audiences regularly come and go. As a result, our list of the top 10 luxury magazines to target affluent consumers and high-net-worth individuals (HNWIs) in Asia is a work in progress.
Did we miss a publication or title that should be included in digital luxury marketing campaigns? Get in touch with us to let us know.
Cover photo by @candicelake.