If the 2020s have taught us anything, it is that Y2K fashion fever is back with a bang. Along with the mandatory rhinestones and embellishments, neon and metallic shades are back on the racks, while Fendi baguette bags are selling again like hotcakes, further amplifying their resale value.

According to The Real Real (one of the world’s largest luxury resale websites), shoppers are hoping to re-ride the 90’s nostalgia wave, making Fendi bags all the more sought-after.

Let’s look at some investment-worthy Fendi bags that are bound to tempt your wallet.

P.S: Fendi is not the only brand that has carved permanent niches in the iconic bag section. Who can forget the Hermes Birkin, or the Chanel 2.55, or even the Louis Vuitton Speedy? These bags are wardrobe classics, having withstood the dance of time and trends for decades.

Why you can trust Luxe Digital? When it comes to luxury bags, our eyes are wide as saucers. You can find more on how we test our products, and our unique HAPPY philosophy on purchasing high-end products.

You might also enjoy our guides to the best designer bags of all time and most expensive handbags.

Fendi Baguette

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Release
1997
Retail Price
$2,300 - $34,700

“It’s not a bag, it’s a Baguette.” Yes, Carrie Bradshaw! You are right. The Baguette is one of Fendi’s most delicious and perhaps the most popular Fendi bags, mainly due to its appearances on Sex and the City. The OG It-bag is small, and yet offers enough space to carry your everyday essentials.

Designed by the iconic Silvia Venturini Fendi in 1997, the Fendi Baguette has evolved into several varieties over time.

Best for: Blending Y2K fashion with 2020-core.

Check price: Fendi Baguette at Mytheresaat Mytheresa · Authentic designer pieces

Fendi Peekaboo

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Release
2008
Retail Price
$4,300 - $7,500 for the classic My Peekaboo

The Fendi Peekaboo is a great example of a luxury purchase being capable of everyday use, especially as a designer work bag. The bag, named after the popular children’s game, gives you a sweet peek at its sumptuous interior when you unclasp it. This timeless classic is quite easy to recognize because of its trapezoidal shape.

For those who are worried that it might be a little too boxy, the Peekaboo also comes in a ‘mini’ version, only adding further to its chicness. You can also go hands-free with the elegant shoulder strap that comes with this Fendi bag, which I find resembles the Hermès Kelly and Birkin bag—albeit much cheaper.

Best for: Unveiling your finest taste.

Check price: Fendi Peekaboo at Mytheresaat Mytheresa · Free returns available

Fendi First

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Release
2021
Pre-owned Price
$1,420 - $3,475 on Rebag (September 2026)

This bag has been cunningly crafted using the ‘F’ from Fendi as the backbone and has adorned the likes of Priyanka Chopra and J.Lo.

The Fendi First is basically a pouch with plenty of room. Think of a luxury version of Hermione Granger’s handbag with the extension charm (wink, wink).

Best for: Putting your style first.

Check price: Fendi First

Fendigraphy

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Release
2022
Retail Price
$2,350 - $2,800

Fendi really understands the assignment when it comes to naming bags, don’t ya think? If the hottest-selling line is the Baguette, the next best thing is the croissant-shaped Fendigraphy. This line brings a beautiful shape to the unstructured hobo bag. I like my bags to retain their shape on a surface, so this is a definite winner for me.

Fendi’s bold lettering runs across the bottom, giving the bag major oomph. Hold it as a clutch, or wear it as a mini-shoulder bag, whatever you do, the Fendigraphy is surely going to turn some heads.

Best for: Lighting up your “Insta”.

Check price: Fendigraphy at Mytheresaat Mytheresa · Express delivery

Fendi Sunshine

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Release
2020
Pre-owned Price
$870 - $2,480 on Rebag (September 2026)

If you are someone who carries their entire life in their bag and wants room for some more stuff, this bag is about to brighten your day. The Sunshine comes in a number of sizes, ranging from small to large, and all of the luxury totes look rich and elegant, while being very versatile.

Don’t be afraid to rough it up; the bag is made to be durable. The bold Fendi Roma lettering and the well-crafted handles, only make this Fendi bag even more eye-appealing.

Best for: Carrying your own sunshine.

Check price: Fendi Sunshine

Fendi Origami

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Release
2023
Pre-owned Price
$1,880 for the one listed on Rebag (September 2026)

The Fendi Origami bag speaks for itself. The bag can be folded into a bucket bag or unfolded into a shopper bag because of the diligently placed magnets. It comes in a number of prints and colors.

The Fendi Origami also comes in multiple sizes, but all of them are roomy enough for everyday essentials. This Fendi bag is perfect if you have an active and variety-filled lifestyle, and are looking for a bag to play the role of an assistant.

Best for: Unfolding your true essence.

Check price: Fendi Origami

Fendi By The Way

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Release
2014
Retail Price
$1,950 - $3,650
Pre-owned Price
$830 - $1,280 on Rebag (September 2026)

By The Way by Fendi is a tastefully crafted compartment bag. The BTW might not be the most popular of all Fendis, but IMHO, it is the most useful.

The Fendi bag is perfect for Type A personalities who like (in other words, need) every single thing to be rightly organized. Fendi has done a pretty fantastic job here, right from the smooth handle to the fashionable tail.

Best for: Effortless movement.

Check price: Fendi By The Way

Fendi C’Mon

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Release
2023
Pre-owned Price
$1,515 - $1,625 on Rebag for the small size (September 2026)

The satchel-style bag oozes sophistication, and comes in medium, mini and nano sizes. The nano size is simply too cute, and is tiny enough to be worn on your belt loop.

The Fendi bag has a smooth and luxurious finish, with the classic FF logo in a gold-finish. The C’Mon comes with a flap, which might not win over those who are used to the quick convenience of top-opening bags though.

Best for: Those who like structure “all the way”.

Check price: Fendi C’Mon

Fendi Mon Tresor

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Release
2018
Pre-owned Price
$965 - $1,950 on Rebag (September 2026)

If you are in the market for a high-end bucket bag, let me introduce you to the Fendi Mon Tresor, or ‘My Treasure’ for those who skipped French. Don’t be fooled by its small size; the Mon Tresor can actually hold quite a bit. The Fendi bag comes with a drawstring which ensures that your valuables are nice and safe.

It is actually quite surprising that a bucket bag is one of Fendi’s best-selling styles. The Mon Tresor will make even non-bucket bag fans fall in love with this style.

Best for: Finding hidden treasure.

Check price: Fendi Mon Tresor

Fendi Kan I

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Release
2017
Pre-owned Price
$430 - $2,295 on Rebag (September 2026)

Ah, the Fendi Kan I! This regal bag is perfect in almost every sense, with a large variety of styles, colors, patterns and materials. If you ask me, I would say that this is the actual ‘It bag!’ There is a Kan I bag for every occasion, with some styles having enough embellishments to save you from wearing any jewelry.

The Fendi bag is first and foremost very functional, and its structured design ensures that classy look from a high-end purse. Another reason to love the Kan I is its compartments, with a separate card slot.

Best for: For “Anytime, Anywhere”.

Check price: Fendi Kan I

A brief history of Fendi

Fendi was founded in 1925 by Adele and Edoardo Fendi and since then has become a mainly family-run business. Within the first decade of its launch, the company quickly became famous in Rome. The business simply skyrocketed when Karl Lagerfeld joined the company in 1965 as creative director. Lagerfeld is also the person responsible for the distinct double-F Fendi logo.

In 1992, Silvia Venturini Fendi, third generation of the Fendi family, joined the company, working alongside Lagerfeld as creative director. Silvia is iconic as the designer of the Baguette Bag, which took the brand to the skies, mainly with its depiction in the Sex and the City series.

In 2000, Fendi became part of the prestigious LVMH Group. The brand, which originally started off in fur and leather, has gone on to create statement lines for fragrances, eyewear, and even home furnishings.

How much does a Fendi bag cost?

A Fendi bag can cost anywhere from $1,190 to $34,000. The price depends on a number of factors, including the style, the size and the material. You can also buy Fendi bags for less on reliable designer second-hand sites like Rebag and Fashionphile.

In addition to these factors, the rarity of the Fendi bag can also add to the price. Fendi is definitely a luxury brand, but offers a pretty great resale value and therefore, their bags are often considered worth investing in.

Frequently asked questions about Fendi bags

What is the iconic product of Fendi?
Fendi’s most iconic product is the Fendi Baguette. Silvia Venturini Fendi designed it in 1997, tucked under the arm like a loaf of French bread, and it’s widely credited as the original ‘It-bag.’ Sarah Jessica Parker’s Carrie Bradshaw carried a string of Baguettes in ‘Sex and the City,’ which sealed its fame.
Do Fendi bags hold their value?
The most sought-after Fendi bags hold their value well, with the 90s Baguette leading the way on resale platforms. That staying power is a byproduct of the craftsmanship rather than the reason to buy—choose a Fendi bag you’ll actually carry for years, and the value tends to take care of itself.
When was Fendi most popular?
Fendi’s biggest moment came in the late 1990s, when the Baguette, launched in 1997, became the original ‘It-bag’ after Sarah Jessica Parker’s Carrie Bradshaw carried it in ‘Sex and the City.’ The house is back in the spotlight now, with a new generation rediscovering the Baguette.
Is Fendi still in style?
Yes. The Y2K revival has pulled Fendi back into the spotlight, and the Baguette in particular has been rediscovered by a new generation of trendsetters. But the house’s appeal runs deeper than any one cycle—its best designs are built to outlast the trend that reintroduced them.

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