The Luxury Indexes
The luxury industry benchmark measuring how brands and their products perform online.
Tracking 7,172,745 AI mentions and 97,595 resale listings across the world's best luxury brands.
See exactly where and how often luxury brands appear in AI conversations.
Real-time benchmark data on the luxury brands AI models recommend most.
Every month, we analyze luxury brand share of voice and visibility across the five most influential AI engines
- ChatGPT
- AI Mode
- Perplexity
- AI Overviews
- Gemini
See how much luxury products cost in the second-hand market versus new from the brands.
Daily resale prices for luxury watches and bags, set against the brand's retail price.
Every morning we collect the asking prices of pre-owned listings on the resale sites we track and take the median for each model. We compare it with the brand's US retail price, so you can see which models cost more pre-owned than new before you buy.
- Resale websites
- Brand websites
Luxury Brands' AI Visibility Ranking
Explore our definitive monthly ranking of the most visible luxury brands across AI engines.
- 1 Porsche 86,403 —
- 2 Dior 74,517 —
- 3 Louis Vuitton 60,515 —
- 4 Mercedes-Benz 53,588 —
- 5 Tesla 43,523 ↗3
- 6 Chanel 41,841 ↗1
- 7 Audi 41,137 ↘2
- 8 Volvo 38,242 ↗1
- 9 Brilliant Earth 36,631 ↘3
- 10 Rolex 36,168 ↗1
Luxury Resale Prices vs Retail
A daily ranking of the most expensive luxury products on second-hand resale websites versus their original price from official retailers.
- 1 Hermès Mini Kelly 20 $29,000 ↗+154%
- 2 Hermès Kelly Pochette $20,713 ↗+151%
- 3 Hermès Birkin 25 $27,500 ↗+104%
- 4 Rolex Oyster Perpetual 41 (steel) $12,995 ↗+84%
- 5 Hermès Kelly 25 $25,175 ↗+84%
- 6 Rolex Cosmograph Daytona 40 (steel) $30,975 ↗+83%
- 7 Rolex Oyster Perpetual 36 (steel) $11,503 ↗+70%
- 8 Rolex GMT-Master II 40 (steel) $19,250 ↗+63%
- 9 Hermès Kelly Cut $13,095 ↗+43%
- 10 Rolex Submariner Date 41 (steel) $16,196 ↗+43%
Beyond the rankings
Practical guides to understanding and improving your brand's AI visibility.
AI Search vs. Google: The New Rules for Luxury Brand Visibility
No.1 on Google. Invisible to AI.
Why ChatGPT Recommends Your Competitor
They aren't better. They're better documented.
How to Get Your Brand Recommended by ChatGPT
Seven actions that move a brand from invisible to AI-cited.
AI Visibility Checklist for Luxury Brands: 28 Checks You Can Run Today
Find the wrong AI answers before your customers do.
Make it easy for the right people to find you.
Luxe Digital helps luxury brands get discovered online. Worthbury does the same for the people behind them.
Worthbury is our sister publication. It covers the luxury and lifestyle industry and publishes verified profiles of its members: founders, creative directors, consultants, and specialists.
Be more visible in AI conversations.
AI engines already read and quote Luxe Digital. An article about your brand here becomes a source they can draw on when shoppers ask what to buy.
Luxe Digital Studio works with a small number of brands each quarter to improve how visible they are in AI answers.