A badge of confidence: We research, you get the highlights
At Luxe Digital, we take our product selection and product recommendations seriously. We research and audit thousands of products from all over the globe, test hundreds of the cream of the luxury crop, and narrow those down to the very, very best for you.
We do all the homework—so you don't have to.
We do our best to shine a light on the brands that are doing things better. We start hard conversations, question, research, test, curate, and synthesize.
You get all the takeaways.
To be intentional, you must be mindful of (1) what you buy and (2) why you need it.
When it comes to what we buy, we have a sweet spot—or a HAPPY place.
The HAPPY mnemonic summarises five key values that can help identify what is worth buying—specifically, exploring what truly makes us HAPPY:
- Honorable Craftsmanship
- Aesthetic Design
- Positive Impact—on People and the Planet
- Purpose and Function
- Yielding Value
Honorable Craftsmanship
We've been obsessed with craftsmanship for a while. So much so, in fact, that our Editor-in-Chief has even written a book about Digital Craftsmanship.
Comprising care, meticulous attention to detail and palpable passion, craftsmanship is, in our opinion key if you are looking to invest in elevated essentials designed to last.
Some elements you can look for:
- Handcrafted.
- Produced in small batches.
- Quality-made by skilled artisans.
Aesthetic Design
Can you imagine life without beauty? We can't.
The sophistication of simplicity. The meaningfulness of minimalism. Call us perfectionists, but we love fine design that ages like fine wine—tasteful whether you're on day one, or day one thousand.
We are obsessed with details and prefer timeless products that stand the test of time.
Positive Impact—on People and the Planet
Some might search for ethical production. Others, women empowerment. We value and champion genuine brands that do what they say they do. We understand that it's impossible to be 100% perfect for everyone, and that's okay. But in one way or another, brands must help create positive changes in the world and allow us to do better too.
Purpose and function
If you have been buying many items that don't especially serve you, in some instances, that you don't even really like, you know the feeling.
Before investing in a product, we ask ourselves: Why do we need this product? And how does it enrich our lives? We look beyond spec sheets and companies' claims to understand the products' real-life usability. Because this is the only way to know how they really fit into people's lives.
Yielding Value
We are fond of the nicer things in life. But it doesn't mean that we would pay unjustifiable fancy price tags.
It's important first to understand the difference between price (the money $ you put into something) and value (what it is worth to you, which is somewhat subjective). Or, in Warren Buffet's words: “Price is what you pay. Value is what you get.”
The ultimate question we ask with every product we review and every brand we recommend is whether or not they deserve our attention. In short: Is it money worth spending?
We prefer brands that create meaningful moments and, where possible, hold their value years after purchase. Luxury is mostly personal, however, so at the end of the day, only you can decide what you value most versus the spending that doesn't make your life richer, and thus should be avoided.
Curious how this plays out in practice? Read how we test the products and brands we recommend.