Ferrari prices first electric Luce at $560,800, about $80k below expectations

Ferrari has released official pricing for the Luce, its first electric car, at $560,800. That figure lands about $80,000 below the $640,000 the marque was expected to charge when the five-seater was revealed earlier this year, an estimate based on European pricing.

The discount is real, but the Luce remains the most expensive five-seat production car on the market. It exceeds the Rolls-Royce Cullinan in its highest trim by about $50,000. Even at the lower number, it costs far more than the average American home.

Buyers who had saved toward the higher estimate now have $80,000 left over for a second, slightly less luxurious vehicle. The Luce reaches the United States in the second quarter of 2027, and Ferrari has not said what it will cost in other markets.

What the Luce offers for the money

The Luce wears a visual language shaped with former Apple designer Jony Ive and industrial designer Marc Newson. It is new to the lineup of Ferrari, the Italian marque whose full price list we keep, and it is about two inches longer and two inches lower than the Purosangue SUV.

Four electric motors produce 1035 horsepower, with one motor turning each wheel. The Luce carries no transmission, so its paddle shifters do not change gears; they adjust on-demand torque and the strength of regenerative braking instead.

Ferrari claims the Luce reaches 62 mph in 2.5 seconds. Its 122-kWh battery is expected to deliver about 280 miles of range by EPA standards, and the car is claimed to have a lower drag coefficient than any other Ferrari road car.

The electric powertrain is only the first of several firsts for the company. The Luce rides on the largest wheels ever fitted to a roadgoing Ferrari, and its rear bench is the automaker's first-ever bench seat, with room for three.

There is one more departure from convention. Ferrari fitted a patented sound system that amplifies the noise coming from the rear axle rather than adding a faux internal-combustion soundtrack, a sensible choice for a car with no engine note of its own.

A marque with a record to defend

This is a big moment for a marque that tops our ranking of the best Italian car brands, a reputation forged in Formula One with a record 16 constructors' championship wins. The Luce tests whether that heritage carries over into electric power.

Ferrari values are familiar territory for us. In our guide to the most expensive cars in the world we recorded the private-sale record of $70 million, paid for a 1963 Ferrari 250 GTO.

In our list of the best classic cars for collectors, the Ferrari 250 GTO is behind the Aston Martin DB5 in the ranking but clears $50 million on the open market, so scarcity, not age, sets the top of that market.

The Luce is priced in a very different league from those auction legends. At $560,800 it is compared with a top-trim Cullinan rather than a GTO, and that comparison is the one buyers will now make.

We also covered the Ferrari F50 with 106 miles heading to auction with a $20 million-plus estimate. Next to that, a Luce at $560,800 is a modern, drivable proposition from a maison whose past cars command extraordinary sums.

The new price makes the Luce competitive with the very top of the luxury SUV market, which is where the Cullinan and the Purosangue already compete. It also brings the first Ferrari electric car within reach of buyers who had drawn a line below $640,000.

For those buyers, the second quarter of 2027 brings a car with more power than the 1035 horsepower figure suggests on paper, because one motor drives each wheel and the paddles manage torque on demand.

The EPA range figure remains an expectation rather than a certification. Between now and arrival, the marque's first electric car will be judged against the Cullinan and against every five-seat production car priced near it, as our coverage of the garage continues.