Piaget's Andy Warhol Camouflage watch pairs turquoise, sodalite and gold

Piaget has revealed the Andy Warhol Camouflage, a limited edition watch built around a dial of ornamental stones and gold that reinterprets the artist's 1986 self-portrait series. The maison created the piece in collaboration with The Andy Warhol Foundation for the Visual Arts.

Just 86 examples will be made, a figure that recalls the year Warhol painted the Camouflage canvases. The watch carries a price of CHF 74,000 and marks the third entry in the brand's series with the foundation, following the Clou de Paris and the Collage edition.

The dial

The dial deconstructs Warhol's camouflage pattern rather than reproducing it. Deeper-toned sodalite is matched with brighter turquoise, satin-finished yellow gold and polished rose gold. Piaget says the mix of textures gives the composition a three-dimensional depth no flat color arrangement could match.

In total, 27 individually cut pieces make up the face, assembled using the stone-marquetry technique. Stéphanie Sivrière, director of the Piaget Design Studio, said the maison deconstructed the original work and reinterpreted it through the contemporary lens of Piaget.

Sivrière framed the approach as interpretation rather than reproduction: to take inspiration from Warhol's creations without strictly reproducing each work on a dial. The common thread, she said, is color, and above all the use of ornamental stones, which remains the signature of this piece.

Creating one dial demands more than 100 hours of work across design, material selection and execution. Piaget has experimented with color and gold since the early 1960s and has worked roughly 50 types of ornamental stones into its watches over the years, from lapis lazuli and jade to opal and coral.

The case

The cushion-shaped case keeps the proportions of the collection: 45mm wide and 8.08mm thick in 18-carat white gold with a rhodium finish, its recessed crown and stepped gadroons intact. A multi-stepped bezel frames the dial, and water resistance is rated at 30 metres.

Dauphine-style hands indicate the hours and minutes, leaving the stone field uninterrupted. The logo sits above centre and a discreet Swiss-Made designation appears at six o'clock. The solid caseback carries Warhol's engraved signature alongside the individual number of each watch.

Inside is the in-house self-winding caliber 501P1, the movement used across earlier editions of the collection. Built on the ultra-thin 430P base and adapted for automatic winding, it measures 3.63mm thick, beats at 28,800 vibrations per hour and stores a 40-hour power reserve.

The watch ships on a blue alligator leather strap closed with a pin buckle. It does not house the movement behind glass, and the caseback leaves the caliber hidden. That is a deliberate choice: the story here is the dial, not the mechanics beneath it.

The Warhol connection

Warhol owned seven Piaget timepieces, a connection the foundation has leaned into. Michael Dayton Hermann of The Andy Warhol Foundation for the Visual Arts said the artist's influence continues to transcend generations, geography and disciplines, and called the collaboration a wonderful expression of his enduring relevance.

Hermann added that the ongoing project is especially meaningful given Warhol's personal friendship with Yves Piaget and the artist's passion for the maison's watches, which he collected throughout his life.

Among those seven was the cushion-shaped reference 15102, designed by Jean-Claude Gueit and produced between 1972 and 1977. Warhol acquired the 45mm gadrooned piece in 1973, and it later became known as the Black Tie. Piaget officially renamed the model the Andy Warhol Watch in 2024.

The Clou de Paris arrived the same year, and the Collage edition followed in 2025 with a dial of onyx, yellow Namibian serpentine, pink opal and green chrysoprase. We have followed the maison's watchmaking closely, and its ornamental stone work now forms the backbone of our coverage of watches jewelry.

Piaget has long staked its name on ultra-thin movements and diamond-set designs, positioning itself among the Swiss houses that move comfortably between watchmaking and the decorative arts. The stone-marquetry dials sit squarely in that tradition, and the Camouflage pushes it further than most.

The foundation's agreement allows one timepiece inspired by Warhol's work each year, so the Camouflage is unlikely to be the last. The artist's abstract oeuvre, which also includes the Oxidation and Rorschach series, leaves the maison a wide field to draw from in the editions ahead.

Warhol's Camouflage canvases hid his partly disguised profile behind a repeat pattern, a mask-like play on the duality of fame. Piaget keeps that conceal-and-reveal tension in the dial while giving it an architectural, dimensional quality the original paintings never carried.

The 86 pieces will not last long in boutiques, and Piaget has said nothing about a successor. With the price fixed and the production capped, the next signal for this series is what the maison proposes in 2026 under its one-per-year agreement with the foundation.