Cincoro releases a $150 Reserva Añejo, aged 28 months in whiskey barrels

Cincoro has released Añejo Reserva, a limited-edition luxury tequila priced at $150 a bottle. It is a blend of añejo and extra-añejo and will be sold only as long as supplies last. The new expression arrives in a white and gold gift box and is now at retailers nationwide, including Total Wine.

The liquid began as Blue Weber agave grown in both the highlands and lowlands of Jalisco, one of the Mexican states where tequila may legally be produced. It aged for 28 months in Tennessee whiskey barrels, then was blended with older extra-añejo and bottled at 80 proof.

Because tequila classification must indicate the youngest liquid in the bottle, the 28-month aging keeps this an añejo rather than an extra-añejo, the same logic as a whiskey age statement. The source of the barrels is not disclosed, though it could be Jack Daniel's or Dickel.

Cofounder Emilia Fazzalari framed the release as a new dimension for the range. "Añejo Reserva brings a new dimension to the Cincoro portfolio, with a complex flavor profile developed through our extended aging and blending process," she said in a statement.

Fazzalari also said that she and Michael Jordan personally taste every batch before bottling, to ensure each expression meets the standards of quality and craftsmanship set for Cincoro. She added that the team is excited to share the taste with tequila enthusiasts.

Cincoro launched in 2019, founded by Jordan with partners including NBA team owners Jeanie Buss and Wes Edens. Serena Williams and Derek Jeter are among other star athletes backing it. Buss's time as owner of the Lakers may be about to end.

The pricing ladder from blanco to extra añejo

The blanco starts at $70 a bottle, and prices climb with each age statement to $1,700 for the extra añejo. At $150, the Reserva is far closer to the entry end than to the top bottle.

The brand has sold more than 1.5 million bottles since its 2019 launch, and its comparatively sweet flavor profile is part of why it has proved so popular. Our page on Cincoro recounts how the spirit sold out before it even launched.

Cincoro does not claim to be additive-free, something harder to do now because of rules set by the CRT, tequila's governing board. Some suspect the brand uses additives given that sweetness, though no source confirms it.

Additives are legally allowed up to 1 percent of volume without disclosure, a practice many popular brands follow. That leaves it to individual consumers to taste the Reserva and decide for themselves whether they like it.

The lawsuit that was dismissed but not closed

Last year Cincoro faced a class action lawsuit claiming its tequila was not made from 100 percent agave as advertised, similar to suits filed against a few other brands. The brand denied the claims at the time.

A judge dismissed the case sua sponte on September 29, 2025. The plaintiff appears to have filed several motions to extend the time to file an amended complaint, so the litigation may not be over.

The tequila world is rife with celebrity brands, perhaps too many by some accounts, and Cincoro is one of the most prominent. Teremana Tequila and 1800 Tequila are among the other names competing on the same shelves.

We ranked the field in our guide to the 15 best tequila brands, and our coverage of home and entertaining spirits follows limited bottlings like this one as they reach retail.

No production total has been announced, and the brand describes the run only as available while supplies last. How many of the $150 bottles exist, and how long they will stay on shelves, has not been disclosed.