Omega launches Bond and Spectre Seamasters, with 77-piece platinum-gold sets

Omega launched six new Seamaster Diver 300M watches on October 5, Global James Bond Day, and for the first time in a three-decade partnership the line speaks for both sides of the story. Three references carry the James Bond crest and three carry the octopus emblem of Spectre, the criminal organization from the films.

The two core models are steel and non-limited, so they join the regular production range. The James Bond edition, reference 210.30.42.20.03.004, wears a dark blue laser-engraved wave dial with a grade 5 titanium bezel insert, the same diving-scale treatment used on the 2024 no-date model.

Its standout detail is at twelve o'clock, where an applied white-metal Bond family coat of arms replaces the usual rectangular marker. The Spectre edition, reference 210.30.42.20.01.023, takes a darker route with a black ceramic bezel insert and a matte, grained black aluminium dial.

Both share a familiar architecture: a 42mm steel case, 14.23mm thick, with a 50mm lug-to-lug span and 300 metres of water resistance, a helium escape valve at ten o'clock and a box-shaped sapphire crystal over the dial. Each comes on the brushed steel mesh bracelet the brand introduced on the No Time To Die edition.

Power comes from Omega's in-house Master Chronometer Calibre 8806, an automatic no-date movement running at 25,200 vibrations per hour with a co-axial escapement and a free-sprung silicon balance. It resists magnetic fields to 15,000 gauss, holds a 55-hour reserve and is certified by both COSC and METAS.

The two watches differ behind the crystal. The Bond model's winding mass is shaped like the rifled gun barrel with the 007 pistol at its centre, rhodium-plated. The Spectre version carries a blackened rotor cut into the organization's octopus logo, which the brand calls a hidden proof of membership.

The steel editions weigh 158 grams, and the clasp has been slimmed and made easier to open than the one on earlier mesh-bracelet Seamasters. The lume is white Super-LumiNova throughout, with the minute hand glowing green while everything else emits blue. The helium valve and mesh remain unchanged.

Omega has been on the wrist of the secret agent since GoldenEye in 1995, and the watch's base design dates to 1993. The blue dial deliberately recalls the wave-patterned Seamaster 300M models of the late 1990s. Global James Bond Day marks the anniversary of the 1962 premiere of Dr. No.

The 77-piece platinum-gold box sets

Completing the launch are two limited sets of two watches each, one for Bond and one for Spectre, issued in 77 numbered examples apiece. Neither of the limited watches is sold on its own. Each set pairs a steel model on mesh with a high-end edition in Omega's proprietary platinum-gold alloy, roughly 95 per cent platinum.

The alloy is the same one used on the 2020 Seamaster Bond edition and the recent Constellation Observatory. The steel model in each set carries an applied plate at nine o'clock with its unique number, and the caseback is engraved Limited Edition.

The platinum-gold dials are solid white gold with a guilloché pattern under a gradient PVD coating. The Bond version runs a blue gradient over a gun-barrel motif, the Spectre version a grey-to-black gradient over an octopus engraving. On both, the emblem on the rotor is executed in 18k Moonshine Gold.

The precious-metal cases are marginally thicker at 14.29mm, with the same box-shaped crystal, helium valve, Naiad Lock caseback and 300 metres of water resistance. They are worn on shiny blue or black alligator straps rather than mesh, secured by a pin buckle struck from the same platinum-gold alloy.

Each 77-piece set arrives in a large presentation box with both watches plus a spare NATO strap with a tool for swapping straps, cufflinks, a cord bracelet, a loupe, a leather travel pouch with card holder, and a certificate of authenticity. The Bond set's strap keepers read 007; the Spectre keepers bear the octopus.

What the launch costs

The non-limited steel editions sell for €8,500 including taxes in Europe, CHF 6,700 in Switzerland and $8,600 excluding taxes in the United States. The 77-piece box sets cost €88,500, CHF 70,000 or $89,800. Both steel references share one price, whichever side a buyer picks.

That puts the steel Bond edition above the regular no-date Seamaster Diver 300M, which we have recorded at about $5,900 in our Submariner alternatives guide, where it stands as the strongest premium rival to the Rolex Submariner. The new watches are in line with earlier Bond editions on price.

The brand teased the launch the week prior, flickering its logo to the Spectre mark on the Seamaster pages and hiding binary text in a product listing. Every earlier Bond Seamaster, including the 2022 60th-anniversary model and the 2019 No Time To Die, spoke only for the hero.