David Yurman reopens its Rodeo Drive flagship with Beverly Hills-only designs

David Yurman has reopened its flagship at 371 North Rodeo Drive in Beverly Hills after a full renovation of the 2,717-square-foot boutique. The American luxury jewelry brand first opened the location nearly 20 years ago, and the relaunch marks a renewed investment in California.

"It just felt as if it was the right time to reinvest and recommit to that part of the world," said Colin Browne, president and chief executive officer of David Yurman. The store's footprint remains largely unchanged, with spending directed toward a more elevated retail environment rather than extra floor space.

The Beverly Hills project follows the opening of the brand's Miami Design District flagship in 2025. David Yurman has also revealed plans for a three-story flagship on Fifth Avenue in New York, due to open in 2029, part of a broader strategy to elevate its presence in key markets.

Italian architect Andrea Tognon led the redesign

Italian architect Andrea Tognon, who also worked on the Miami location, designed the Beverly Hills store. He drew inspiration from Southern California's landscape and from the artistic backgrounds of founders David and Sybil Yurman, who began as artists before building the jewelry house.

Limestone, natural stone, wood and onyx run through the interior, behind a glass facade inspired by the Pacific Ocean. A private consultation area is located behind a glass wall featuring the brand's signature Cable motif.

"It brings more theater," Browne said of the redesign, which he says will enhance the shopping experience even without added square footage. California is a key market for the company, which runs eight stores in the state plus an outlet in Cabazon.

The state carries personal weight for the founders, who spent time there as young artists in the 1960s. Browne said the landscape continues to influence their work, a connection that the ocean-inspired facade and the natural materials echo in the new store.

Across the wider business, David Yurman operates just over 50 stores. Eight of them are in California, which makes the state home to a sizable share of the brand's retail network, alongside the outlet in Cabazon.

What is exclusive to Beverly Hills

To mark the reopening, David Yurman is introducing jewelry designs made only for the Beverly Hills location. The women's offering includes new Sculpted Cable Flex bracelets and rings featuring handset gemstones, extending the Cable motif into a more flexible form.

The men's exclusives are bolder: Faceted Tennis necklaces set with diamonds, a Tennis necklace in black titanium, and Memento Mori pinky rings in pavé, shaped as skulls and set with colorful gemstones.

The assortment reflects what Browne described as California customers' willingness to embrace more expressive designs. The exclusives give shoppers a reason to visit beyond the redesigned room, tying the reopening to product as well as architecture.

"It continues to show our commitment to the American market," Browne said of the reopening. "It continues to show our commitment to elevating the brand." The remark places Beverly Hills in a sequence that began with Miami and runs to New York.

For California, the reopening is a retail event in a city we have followed through our guide to Los Angeles' most exclusive private members clubs, and a reminder that the region's customers are a focus for luxury names. Our coverage of scene tracks such openings.

David Yurman has not yet said what the New York store will look like inside.