Ferrari Luce starts at $560,800, $80,000 below early expectations

Ferrari's first electric car now has a price. The Luce, the four-door battery-powered model from Maranello, will start at $560,800 when it reaches the U.S. market. The figure lands about $80,000 below the $640,000 early estimates had suggested.

The car is due in the second quarter of next year, rounded to the first half of 2027. That is the schedule Ferrari is working to, and it is the first time a firm arrival window has been attached to the debut EV. There is no combustion engine under the bodywork.

The price Ferrari actually chose

At $560,800 the Luce becomes one of the fifty most expensive cars you can buy. The ranking currently puts it at number 42, slotted between the Rolls-Royce Phantom and the McLaren 788HS. It is a supercar price for a four-door family shape.

The gap to the rest of Ferrari's own range is telling. The Purosangue, the brand's similarly controversial SUV, starts at $438,610, which leaves the Luce nearly $130,000 dearer than its closest combustion relative. Electric power commands a premium even at Maranello.

The debut itself split opinion harder than anything Ferrari has launched in years. Comparisons were drawn to the Cybertruck's 2019 unveiling, and some critics put the Luce beside the Nissan Leaf on looks alone. The Leaf starts under $30,000, which made the trolls easy.

The anger was never only about electricity. Hard-core Ferrari loyalists took the combustion-free powertrain as an affront, but the shape drew its own complaints. A first Prancing Horse without an engine was always going to polarize; the reaction still outpaced expectations.

What the money buys

Beneath the controversy the specifications are serious. Four electric motors drive the Luce, combining for 1,035 horsepower and 770 ft lbs of torque. That output pushes the car to 60 mph in 2.5 seconds and on to a top speed of 192 mph.

For Ferrari, the Luce is the answer to a question the rest of the industry asked years ago. We ranked the marque first among Italian car brands, built on a record 16 Formula One constructors' championships and best-sellers like the 488, and the EV extends that lineage into a new era.

The price sits inside a market Ferrari has always occupied. Our guide to the most expensive cars records $142 million for a 1955 Mercedes 300 SLR and $40 million for a Rolls-Royce Amethyst Droptail, but a $560,800 production car is aimed at a different buyer entirely.

The Luce also marks a shift in what Ferrari builds rather than only in how it is powered. The brand built its name on two-seat supercars and one-off commissions, and a four-door electric GT is a different object from the 250 GTO that anchors our classic car ranking.

Demand will not be the problem. The appetite for a Ferrari at what now looks like a relative bargain should keep order books full through the U.S. launch. The first Luce ever sold set its own benchmark, and the road version reads as restrained beside it.

There is a long line of buyers ready to pay for the badge plus the range. The price places the Luce squarely among the garage world's upper tier, but below the hypercar territory where one-offs and private commissions trade. It is expensive, just less expensive than expected.

For collectors weighing a classic against a new Ferrari, the Luce offers a different proposition than the vintage market. Our coverage of garage tracks both ends, from $18,000 Volkswagen Beetles to $50 million Ferrari 250 GTOs, and the EV now claims the middle as its own.

Ferrari is entering the electric era at a price point only it could carry. The $560,800 starting figure undercuts the chatter that had run ahead of the launch, and it gives the Luce a concrete number to stand on when it finally arrives on U.S. roads.

Ferrari has not publicly confirmed the figure itself, and the on-sale timing has shifted slightly in the reporting, from the second quarter to the wider first half of 2027. The company announced the car with fanfare but has kept its pricing close.

Orders are expected to open around the same window, and the final configuration list, which will move the real transaction price well beyond that $560,800 starting figure, has yet to be published by the brand.