Amanda Seyfried debuts for Tiffany & Co. in Derek Cianfrance holiday film

Tiffany & Co. has named Amanda Seyfried its newest house ambassador and put her at the center of its holiday 2026 campaign. The actress stars in "You & Me," a short film directed by Academy Award nominee Derek Cianfrance that debuts Wednesday across the jeweler's channels.

The film opens in an Upper East Side town house, where a woman decorating her Christmas tree finds a Tiffany Blue Box dated December 1992. Anthony Ledru, the house's president and chief executive officer, frames the campaign as a celebration of how a gift carries love, memories and traditions from one generation to the next.

That discovery pulls her back into a childhood memory of beginning to see her mother, wearing Tiffany's HardWear collection, as a woman with an identity beyond motherhood. In the flashback the mother hands her daughter a hand-painted Bird on a Rock ornament, photographed in the worn signature box.

Decades later the same ornament comes back as the grown daughter passes it along to her own child, closing a loop across three generations of women. The narrative reads as the house's most intimate take yet on its long association with love and gifting, narrowing the lens to a single family.

The ornament itself was created exclusively for the film in collaboration with production designer Karen Murphy, drawn from Jean Schlumberger's celebrated Bird on a Rock design, which the jeweler introduced in 1965. Archival objects fill the town house, including a Louis Comfort Tiffany stained-glass Wisteria table lamp.

Music carries the same nostalgia. A reimagined version of The Wannadies' 1994 track "You & Me Song" scores the film, turning a song long tied to youthful romance into a reflection on the bond between mother and daughter. The title, fittingly, echoes the song's name.

How the campaign shifts before it

The house's 2025 holiday campaign starred ambassador Anya Taylor-Joy on a journey from New York to London and Tokyo, celebrating different expressions of love. This year the focus is one family and the enduring emotional connections across generations, trading a travelogue for a domestic story.

Tiffany has leaned on cinematic storytelling before. Its 2021 "About Love" campaign paired Beyoncé Knowles-Carter and Jay-Z with the house's historic Tiffany Diamond and a rendition of "Moon River," and more recent holiday work has stressed the emotional weight of gifting beside its signature jewelry.

With "You & Me," the emphasis moves from the moment a gift is given to the life it takes on afterward, suggesting the most treasured objects are those whose meaning grows with time. That is a quieter proposition than the star-driven spectacle the house has sometimes favored.

Seyfried's casting also matters commercially. In our ranking of the best designer jewelry brands, we place Tiffany & Co. among the top fine-jewelry houses alongside Cartier and Bulgari, and the campaign is a direct push behind that positioning, with the HardWear collection front and center in the flashback.

What the maison said

Ledru rooted the campaign in the house's own history. "Since its inception, Tiffany & Co. has celebrated life's most meaningful moments," he said, calling the film a showcase of "the enduring power of a Tiffany & Co. gift" and how love, memories and traditions can be carried from one generation to the next.

His framing ties the ornament and the lamp to a broader idea: a home filled with objects that carry personal histories. That is the same argument the house makes for its fine pieces, which hold their value in a way plated or crystal-set fashion jewelry does not, something we note in our jewelry guide.

Seyfried, for her part, described the campaign as her first appearance as a Tiffany house ambassador.

Her words stay close to the film's premise, and they land differently coming from an actress who has built a career on roles about ordinary women navigating family life. The casting reads as deliberate: intimacy over glamour, in keeping with the short's domestic scale.

The house has not said what other jewelry appears in the film beyond the HardWear collection and the one-off ornament, nor has it disclosed campaign spend or running time. The Bird on a Rock piece, made exclusively for the shoot, is not offered for sale.

The film debuts Wednesday across Tiffany & Co.'s channels, though the house has not specified whether that means its stores, social platforms or both. The 2025 campaign ran weeks ahead of the holidays, and this year's launch keeps the same seasonal rhythm.

For readers following the house, the campaign is another sign of a modern Tiffany, one that this publication covers as part of our coverage of jewelry. What comes next is the rollout itself: how the film travels beyond Tiffany's own channels and whether the ornament becomes a commercial piece.