Tory Burch

Tory Burch is a New York label selling ready-to-wear, shoes and bags at accessible luxury prices, and it is best known for the Reva ballet flat, the double-T medallion and printed pieces cut for an American preppy customer. The company began in 2004 with a single Nolita store and grew quickly on the strength of one flat shoe. That shoe carried a round double-T medallion on the toe, and the medallion became the house signature across the rest of the range.

The prints keep the collection tied to a bohemian and travel-inflected reference. The proportions pull it back toward American preppy dressing.

Behind the brand

Tory Burch was born in 1966 outside Philadelphia and studied art history. She worked in public relations and marketing for several fashion companies before starting her own label. She founded it in 2004 and opened a store in Nolita in New York in February that year. The store sold out most of its stock in the first days, and a national television appearance in 2005 turned a single shop into a wholesale business quickly. The company remains privately held.

The Tory Burch Foundation was set up in 2009 to support women running small businesses in the United States, through capital access, education and mentoring. Tory Sport, an activewear line, launched in 2015. Both widened the company without moving it out of accessible luxury.

The Reva flat

The Reva arrived in 2006 as a ballet flat with a large round medallion on the toe, named after Reva Robinson, the founder’s mother. It became the product that built the company. The shape matched a growing preference for easy, low-key footwear after years of heel-heavy dressing, and the medallion made it recognizable from across a room.

The Reva is still the entry point to the brand. It offers a polished toe and a soft upper that work with trousers, dresses and weekend denim.

The double-T medallion

The double-T medallion is two interlocking Ts set inside a circle. It appears as hardware on shoes and bags and as a print across clothing and accessories. The mark gives the label a repeating visual code that works without a wordmark, and its graphic simplicity suits the preppy clarity of the clothes.

The medallion signals the house without needing a label. It is the brand’s most visible signature after the Reva itself.

Print and the preppy bohemian look

Tory Burch prints are bold and graphic, drawn from bohemian and travel references. They land on tunics and caftans that borrow from resort dressing, cut to American preppy proportions. That combination keeps the look polished rather than loose.

The printed pieces are the loudest end of the range. They pair with simple flats and neutral bags from the same label, so a wardrobe can move from city to resort without changing its vocabulary.

The bags

The Perry tote leads the bag offer. The Robinson line carries the double-T medallion in structured shapes, and the Kira and Fleming shoulder bags use the same medallion with the quilting the label is known for. Each translates the house codes into something to carry every day.

The bags give the same medallion legibility below European luxury prices. They move from weekday work to weekend errands, and the quilting keeps them soft without losing shape.

Tory Burch’s place in the market

Tory Burch is in accessible luxury, sometimes called affordable luxury. Prices run below the European luxury houses and above mainstream American brands. The label sells through its own stores, department stores and e-commerce in the United States and abroad.

The Reva earns mentions in our guide to the best ballet flats and in the most comfortable flats. The Perry and Robinson bags appear in the best designer work bags for women, for shoppers who want a structured everyday carryall at this price.

Who Tory Burch is for

Tory Burch suits the buyer who wants a polished, recognizable wardrobe without moving into European luxury prices. It is for someone who wears ballet flats more often than heels and reaches for a printed tunic at the weekend. It works for women building a work wardrobe and for anyone who wants a single label covering shoes, bags and clothes.

The range covers practical and decorative pieces at the same price level. A buyer can take the plain flats and the printed caftans from the same collection.