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The most visible fashion brands

Tracking top luxury fashion brands and leather goods designers in AI search.

Fashion and leather goods ranked by AI mentions. September 2026 issue. Sortable by every column.
Details
1—Dior66,030+99.1% MoM×2.2
2—Louis Vuitton50,083+118.1% MoM×2.5
3—Chanel36,488+107.3% MoM×2.4
4—Gucci29,550+98.2% MoM×2.6
5—Hugo Boss22,871+98.7% MoM6 mo of data
6—Hermès21,384+145.5% MoM×2.3
7—Versace17,027+97.5% MoM×2.1
8—Burberry16,003+117.9% MoM×2.1
9—Prada15,027+126.0% MoM×3.0
101Ralph Lauren13,806+160.9% MoM×2.0
111Jean Paul Gaultier11,968+87.2% MoM×3.5
12—Armani10,939+151.2% MoM×3.2
131Balenciaga9,906+164.6% MoM×3.7
141Dolce & Gabbana8,556+101.4% MoM+95%
152Valentino7,377+134.2% MoM×2.3
164Saint Laurent7,053+168.2% MoM×3.9
174Miu Miu6,131+147.5% MoM×3.3
183Suitsupply5,808+56.2% MoM6 mo of data
19—Loewe5,792+118.2% MoM×2.3
202Maison Margiela5,625+130.3% MoM×3.0
215Canada Goose5,371+65.3% MoM6 mo of data
224Tory Burch5,032+86.7% MoM6 mo of data
23—Alo Yoga4,315+97.3% MoM6 mo of data
243Chloé3,883+139.7% MoM×2.4
251Sézane3,853+91.2% MoM6 mo of data
26—Moncler3,664+117.7% MoM×2.3
274Celine3,569+163.4% MoM×2.4
285Loro Piana3,342+155.3% MoM×2.7
291Fendi3,196+107.5% MoM×2.1
301Salvatore Ferragamo2,926+97.0% MoM×2.7
316Taylor Stitch2,903+61.5% MoM6 mo of data
32—Jacquemus2,840+111.8% MoM×3.0
333Amiri2,551+78.3% MoM×3.2
3418Bottega Veneta2,300+227.2% MoM×2.3
355Ganni2,288+126.3% MoM6 mo of data
3612Givenchy2,115+179.0% MoM×3.2
371Off-White2,025+89.1% MoM×2.2
381Alpha Industries1,995+83.5% MoM6 mo of data
394Balmain1,973+59.8% MoM+53%
401Rick Owens1,946+105.7% MoM×2.7
413Acne Studios1,902+116.6% MoM×2.8
426Sandro1,785+60.2% MoM6 mo of data
431Max Mara1,710+85.3% MoM+78%
4410Me+Em1,704+37.3% MoM6 mo of data
452Karl Lagerfeld1,701+89.8% MoM×4.3
461Alexander McQueen1,559+83.6% MoM+92%
476Zegna1,542+152.4% MoM×2.2
481Stella McCartney1,539+92.1% MoM×2.3
4910Calvin Klein1,474+39.8% MoM6 mo of data
5010Brunello Cucinelli1,385+231.3% MoM×3.3
515Asket1,286+59.0% MoM6 mo of data
521Lanvin1,238+72.7% MoM+87%
533Eberjey1,161+58.0% MoM6 mo of data
547The Row1,081+161.7% MoM+83%
551Nina Ricci1,076+94.9% MoM×2.0
567Luca Faloni1,052+42.7% MoM6 mo of data
572Sunspel925+83.5% MoM6 mo of data
581The Frankie Shop882+100.9% MoM6 mo of data
593Anine Bing820+65.0% MoM6 mo of data
602Marni768+62.4% MoM×2.5
611Jil Sander753+82.3% MoM×2.4
621Buck Mason694+75.7% MoM6 mo of data
634Toteme673+93.9% MoM6 mo of data
647Drake's643+32.3% MoM6 mo of data
65—Tod's634+64.7% MoM+58%
662Emilio Pucci622+117.5% MoM×3.4
677Alaïa612+192.8% MoM×3.5
682Lemaire557+114.2% MoM6 mo of data
69—Brioni543+105.7% MoM+71%
706Todd Snyder542+37.9% MoM6 mo of data
715Thom Browne516+35.8% MoM+7%
72—Our Legacy461+78.7% MoM6 mo of data
732Rouje432+66.8% MoM6 mo of data
745Schiaparelli432+208.6% MoM×3.5
752Berluti405+66.7% MoM+18%
762Dries Van Noten333+108.1% MoM×2.5
772Doen331+62.3% MoM6 mo of data
782Johnstons of Elgin298+79.5% MoM6 mo of data
792St. Agni244+50.6% MoM6 mo of data
80—Auralee219+81.0% MoM6 mo of data
813Norse Projects206+112.4% MoM6 mo of data
821Studio Nicholson199+67.2% MoM6 mo of data
831Khaite170+44.1% MoM+60%
843With Nothing Underneath156+77.3% MoM6 mo of data
85—Private White V.C.156+66.0% MoM6 mo of data
863Nanushka151+30.2% MoM6 mo of data
871Aspesi119+29.3% MoM6 mo of data
88—Extreme Cashmere65+66.7% MoM6 mo of data
892Officine Générale53+130.4% MoM6 mo of data
901L'Estrange London38+26.7% MoM6 mo of data
911Sonia Rykiel29+20.8% MoM×2.2

Nothing in the ranking matches that. Clear the search to see every brand.

Showing 91 of 91 brands · September 2026 issue.

Methodology

How the Index
is built

The Luxury AI Visibility Index is a proprietary dataset developed and maintained by Luxe Digital in partnership with Worthbury.

When AI models answer user prompts, they cite their sources. Every time an engine references a brand's official domain, we log it as an AI citation. We aggregate these metrics monthly across five major AI engines to calculate each brand's overall performance. Each issue's data is collected during the previous calendar month.

Luxe Digital independently curates the brand roster and methodology. Rankings are purely performance-based—no brand can purchase placement, and all listings are 100% unsponsored.

  1. 01

    Direct Source Tracking

    Tracking monthly mentions per brand

    We query five leading AI engines monthly for every brand on our index. We measure how frequently an engine cites official brand domains when generating answers, establishing a reliable monthly baseline.

  2. 02

    Five Engines, Weighted Equally

    Every engine counts the same

    We track ChatGPT, Google AI Mode, Perplexity, Google AI Overviews and Gemini, and each one counts the same toward a brand's score. We could not measure how much each engine is worth to a luxury buyer, so we do not claim to. We review the list of engines once a year.

  3. 03

    Logarithmic Scoring

    Smallest Largest

    A scoring system that grows with the brands

    Brand visibility spans multiple orders of magnitude. We apply a logarithmic curve to normalized mentions, ensuring proportional growth and fair comparison between established giants and emerging labels.

  4. 04

    Fixed Index Baselines

    A reliable historical ranking

    Scores are mapped to a fixed 0–100 scale rather than shifting relative to the monthly top performer. Adding or removing brands never alters existing scores, and published historical data remains permanent.

Our final score combines mention counts across the five engines with logarithmic scaling to deliver a unified visibility score out of 100. Most of that score is how often the engines cite a brand, with smaller weight for how many of the five cite it and how visible the brand is in ordinary search.

Frequently asked questions
How can a brand improve its AI visibility score?
Start with our guide on getting your brand recommended by AI answer engines. The key: AI models cite the sources they encounter in authoritative publications. When outlets like Luxe Digital write about your brand, those articles become material the engines cite when answering shopper questions.
What happens when an engine lacks data for a brand?
The engine is marked as Not Tracked and excluded from the overall calculation. The row will reflect partial coverage (e.g., “4 of 5 engines”) so incomplete data is never mistaken for a zero score.
Do some engines count more than others?
No. ChatGPT, Google AI Mode, Perplexity, Google AI Overviews and Gemini each carry the same weight in the score. We review which engines the Index covers once a year and document any change here.
Why do some engines show incomplete historical charts?
Data tracking began at different times for certain engines. We store data from the exact month coverage started, ensuring historical charts accurately reflect active tracking rather than false drops to zero.
Why is Claude not included in the index?
Reliable citation tracking for Claude is not yet integrated into our dataset. To protect data integrity, we do not estimate metrics. Claude will join the Index on the same footing as the other engines as soon as verified data becomes available.
Why does a brand sometimes show no month-over-month movement?
Newly indexed brands require a three-month baseline before trend movement can be calculated. These listings display as New until historical data is established.
Which brand domains are tracked?
We track all active domains owned by a brand. Because regional sites (like bmwusa.com) often generate higher search volume than global domains (bmw.com), all official brand properties are aggregated into the brand's total score.
Which product categories are excluded from the Index?
Wine, spirits, and champagne are permanently excluded. Inclusion for all other categories is evaluated based on luxury positioning and market presence, with roster updates published periodically.
Read next

Working the
answer engines

These guides cover what moves a brand's mentions.

AI Search vs. Google: The New Rules for Luxury Brand VisibilityWhy ChatGPT Recommends Your CompetitorHow to Get Your Brand Recommended by ChatGPTAI Visibility Checklist for Luxury Brands: 28 Checks You Can Run Today
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Luxe Digital helps luxury brands get discovered online. Worthbury does the same for the people behind them.

Worthbury is our sister publication. It covers the luxury and lifestyle industry and publishes verified profiles of its members: founders, creative directors, consultants, and specialists.

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