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The Luxury AI Visibility Index

Name: The Luxury AI Visibility Index
Creator: Luxe Digital
License: https://luxe.digital/copyright-policy/

Monthly digest

November
2026

Porsche stays in the driver's seat as the pack reshuffles behind it.

The German automotive brand leads the Luxe Digital Luxury AI Visibility Index for a third consecutive month, ahead of Dior and Louis Vuitton. It's still the only brand to top all five AI engines we track.

Yet the top of the table is not as settled as the podium suggests.

Audi climbed past Chanel into sixth. Rolex edges up to ninth, fittingly wearing the watchmakers' crown. Gucci returns to the top ten, at tenth.

Jewelry lost some of its luster. Brilliant Earth slipped from ninth to 11th, so no jeweler made the top ten this month. It still sits two places ahead of Cartier, the next jeweler down.

BMW held 12th but lost more mentions than any other brand, down 8,025 to 26,326. It wasn't alone: every top-ten brand lost mentions this month. Even so, the top ten's share of all AI mentions rose to 38.5%, up from 37.8%. The top 20 now capture 56%.

Further down, Amiri added the most mentions of any brand, up 601 to 3,509, and Czinger climbed 20 places to 259th.

We publish the Index on the 15th of every month. Next time, we'll see whether the podium holds or whether the shifts beneath it reach the very top.

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Luxury brands ranked by AI mentions. November 2026 issue. Sortable by every column.

1	—	Porsche	Cars	80,315−7.0% MoM	×2.8
2	—	Dior	Fashion	67,367−9.6% MoM	×2.9
3	—	Louis Vuitton	Fashion	54,412−10.1% MoM	×4.9
4	—	Mercedes-Benz	Cars	48,093−10.3% MoM	×3.1
5	—	Tesla	Cars	38,705−11.1% MoM	×3.4
6	1	Audi	Cars	37,121−9.8% MoM	×5.1
7	1	Chanel	Fashion	36,998−11.6% MoM	×3.1
8	—	Volvo	Cars	35,072−8.3% MoM	×2.6
9	1	Rolex	Watches	34,234−5.3% MoM	×3.9
10	1	Gucci	Fashion	31,649−9.9% MoM	×3.5
11	2	Brilliant Earth	Jewelry	29,488−19.5% MoM	8 mo of data
12	—	BMW	Cars	26,326−23.4% MoM	+54%
13	—	Cartier	Watches	25,420−6.8% MoM	×4.3
14	—	Hermès	Fashion	23,214−9.4% MoM	×3.0
15	—	Ferrari	Cars	20,540−13.0% MoM	×2.8
16	—	Hugo Boss	Fashion	19,357−14.0% MoM	8 mo of data
17	1	Burberry	Fashion	17,043−12.1% MoM	×2.8
18	1	Versace	Fashion	16,419−12.8% MoM	×2.8
19	2	Lexus	Cars	16,094−4.2% MoM	×2.3
20	3	Ralph Lauren	Fashion	16,022−20.0% MoM	×3.1
21	1	Prada	Fashion	16,006−11.6% MoM	×4.2
22	—	Lamborghini	Cars	14,905−8.9% MoM	×3.3
23	—	Seiko	Watches	14,107−9.2% MoM	×3.0
24	1	Jean Paul Gaultier	Fashion	11,735−5.9% MoM	×4.2
25	1	Swarovski	Jewelry	11,574−14.2% MoM	8 mo of data
26	—	Armani	Fashion	10,268−9.9% MoM	×3.8
27	1	Van Cleef & Arpels	Jewelry	10,117−8.1% MoM	×2.9
28	1	Balenciaga	Fashion	9,870−11.6% MoM	×4.9
29	—	Bulgari	Watches	9,256−12.4% MoM	×3.3
30	5	Tissot	Watches	8,314−2.3% MoM	×4.3
31	—	Tiffany & Co	Watches	8,120−12.5% MoM	×2.6
32	1	Cadillac	Cars	7,802−9.5% MoM	×2.3
33	1	Dolce & Gabbana	Fashion	7,660−11.7% MoM	×2.3
34	3	Saint Laurent	Fashion	7,508−8.0% MoM	×5.5
35	3	McLaren	Cars	7,368−7.2% MoM	×2.6
36	3	Aston Martin	Cars	7,179−8.0% MoM	×3.6
37	7	Land Rover	Cars	7,046−32.6% MoM	+47%
38	4	Valentino	Fashion	7,031−17.7% MoM	×3.0
39	1	Infiniti	Cars	6,667−11.8% MoM	×2.9
40	4	Jaguar	Cars	6,630−21.6% MoM	×3.4
41	1	Omega	Watches	6,614−7.9% MoM	×5.5
42	2	Loewe	Fashion	6,285−8.0% MoM	×3.4
43	3	Christian Louboutin	Shoes	6,085−8.7% MoM	×2.5
44	1	Montblanc	Watches	6,037−9.8% MoM	×5.3
45	2	Suitsupply	Fashion	5,968−14.2% MoM	8 mo of data
46	2	Maison Margiela	Fashion	5,817−5.5% MoM	×3.9
47	7	Bugatti	Cars	5,799−1.5% MoM	×6.0
48	1	Miu Miu	Fashion	5,701−14.0% MoM	×3.3
49	8	Vrai	Jewelry	5,577−26.0% MoM	8 mo of data
50	1	TAG Heuer	Watches	5,543−9.1% MoM	×2.8
51	1	Canada Goose	Fashion	5,528−9.2% MoM	8 mo of data
52	—	Maserati	Cars	5,444−8.6% MoM	×5.8
53	2	Genesis	Cars	5,442−9.0% MoM	×2.6
54	1	Goyard	Bags	5,433−8.6% MoM	×2.9
55	—	Brabus	Cars	5,098−8.0% MoM	×2.5
56	2	Rolls-Royce	Cars	4,990−7.6% MoM	×3.2
57	1	Tory Burch	Fashion	4,914−10.7% MoM	8 mo of data
58	1	Polestar	Cars	4,842−11.6% MoM	×2.4
59	2	Golden Goose	Shoes	4,819−9.5% MoM	8 mo of data
60	1	Longines	Watches	4,799−11.1% MoM	×2.8
61	1	Patek Philippe	Watches	4,794−10.8% MoM	×3.6
62	—	Jimmy Choo	Shoes	4,506−13.6% MoM	×2.7
63	4	Alo Yoga	Fashion	4,504−5.3% MoM	8 mo of data
64	4	Moncler	Fashion	4,322−7.6% MoM	×3.5
65	1	Loro Piana	Fashion	4,175−12.5% MoM	×4.2
66	3	Acura	Cars	4,163−7.0% MoM	×2.8
67	2	Lincoln	Cars	4,100−15.8% MoM	+74%
68	2	Chloé	Fashion	3,812−10.2% MoM	×2.9
69	6	Carl Friedrik	Bags	3,696−27.7% MoM	8 mo of data
70	2	Bentley	Cars	3,687−8.9% MoM	×2.5
71	2	Sézane	Fashion	3,676−8.3% MoM	8 mo of data
72	1	Celine	Fashion	3,622−10.9% MoM	×3.3
73	13	Amiri	Fashion	3,509+20.7% MoM	×4.7
74	—	Rado	Watches	3,348−10.9% MoM	×3.2
75	11	Calpak	Bags	3,273−35.8% MoM	8 mo of data
76	1	Hamilton	Watches	3,268−3.7% MoM	×2.7
77	2	Fendi	Fashion	3,192−11.9% MoM	×2.8
78	—	Rimowa	Bags	3,099−8.3% MoM	×3.5
79	3	Tudor	Watches	3,073−12.1% MoM	×3.0
80	1	Lotus Cars	Cars	3,028−4.4% MoM	×2.5
81	1	Audemars Piguet	Watches	2,931−7.4% MoM	×3.6
82	3	Grand Seiko	Watches	2,895−11.4% MoM	×2.4
83	3	Bottega Veneta	Fashion	2,866−11.2% MoM	×3.8
84	—	Jacquemus	Fashion	2,839−4.1% MoM	×3.4
85	2	Salvatore Ferragamo	Fashion	2,810−9.9% MoM	×3.1
86	1	Lucid	Cars	2,738−4.7% MoM	×3.3
87	2	Koenigsegg	Cars	2,667−5.4% MoM	×7.5
88	4	Rivian	Cars	2,598−1.3% MoM	×4.1
89	1	Mansory	Cars	2,486−8.9% MoM	×4.2
90	3	Ganni	Fashion	2,461−3.2% MoM	8 mo of data
91	—	Polène	Bags	2,403−8.9% MoM	8 mo of data
92	10	Bellroy	Bags	2,304+1.8% MoM	8 mo of data
93	1	Breitling	Watches	2,266−7.0% MoM	×3.0
94	6	Monica Vinader	Jewelry	2,175−23.3% MoM	8 mo of data
95	10	Taylor Stitch	Fashion	2,099−28.2% MoM	8 mo of data
96	8	Max Mara	Fashion	2,084−6.4% MoM	×2.4
97	8	Rick Owens	Fashion	2,080−5.8% MoM	×2.8
98	2	IWC	Watches	2,035−10.9% MoM	×2.5
99	7	Richard Mille	Watches	2,031−7.6% MoM	+79%
100	3	Hublot	Watches	2,030−13.9% MoM	×3.2
101	6	Off-White	Fashion	2,026−16.9% MoM	×2.4
102	4	Givenchy	Fashion	1,970−16.0% MoM	×4.0
103	8	Alexander McQueen	Fashion	1,941−5.7% MoM	×2.8
104	1	Horizn Studios	Bags	1,907−14.9% MoM	8 mo of data
105	2	Bulova	Watches	1,902−12.3% MoM	×3.0
106	7	Away	Bags	1,866−19.7% MoM	8 mo of data
107	7	David Yurman	Jewelry	1,823−10.6% MoM	×2.6
108	2	Mejuri	Jewelry	1,795−13.1% MoM	×2.4
109	7	Pagani	Cars	1,785−8.6% MoM	×7.1
110	5	Jaeger-LeCoultre	Watches	1,777−10.3% MoM	×3.5
111	3	Alpha Industries	Fashion	1,774−16.4% MoM	8 mo of data
112	—	Tumi	Bags	1,755−14.6% MoM	×2.3
113	12	Crockett & Jones	Shoes	1,748−23.2% MoM	+52%
114	5	Sandro	Fashion	1,708−17.6% MoM	8 mo of data
115	19	Oliver Cabell	Shoes	1,680−30.9% MoM	8 mo of data
116	1	Acne Studios	Fashion	1,664−12.7% MoM	×2.8
117	4	Karl Lagerfeld	Fashion	1,591−9.7% MoM	×2.6
118	7	NIO	Cars	1,586−4.1% MoM	×3.6
119	1	Brunello Cucinelli	Fashion	1,554−13.2% MoM	×4.8
120	2	Zegna	Fashion	1,480−14.3% MoM	×2.3
121	2	Chopard	Watches	1,454−15.0% MoM	×2.6
122	4	The Row	Fashion	1,432−6.8% MoM	×2.7
123	8	Lanvin	Fashion	1,411−5.3% MoM	×2.5
124	5	Balmain	Fashion	1,351−24.3% MoM	+48%
125	5	Vacheron Constantin	Watches	1,335−10.9% MoM	×3.4
126	3	NOMOS Glashütte	Watches	1,334−11.1% MoM	×3.8
127	3	Alfa Romeo	Cars	1,312−21.1% MoM	+93%
128	8	Me+Em	Fashion	1,309−25.7% MoM	8 mo of data
129	11	Axel Arigato	Shoes	1,284+1.2% MoM	8 mo of data
130	17	Beckett Simonon	Shoes	1,284−37.5% MoM	8 mo of data
131	2	Panerai	Watches	1,281−10.1% MoM	×2.7
132	5	Stella McCartney	Fashion	1,276−15.7% MoM	×2.2
133	2	Graff	Jewelry	1,273−10.0% MoM	×3.3
134	4	Messika	Jewelry	1,256−8.5% MoM	×2.9
135	7	Missoma	Jewelry	1,177−21.9% MoM	8 mo of data
136	2	Asket	Fashion	1,177−17.4% MoM	8 mo of data
137	2	Oris	Watches	1,168−14.6% MoM	×2.9
138	3	Chaumet	Jewelry	1,158−6.1% MoM	×2.9
139	3	Eberjey	Fashion	1,144−18.1% MoM	8 mo of data
140	3	Calvin Klein	Fashion	1,131−18.5% MoM	8 mo of data
141	4	The Frankie Shop	Fashion	997−10.4% MoM	8 mo of data
142	1	Manolo Blahnik	Shoes	996−13.0% MoM	×3.1
143	1	Nina Ricci	Fashion	961−16.5% MoM	×2.4
144	12	KOIO	Shoes	948−33.9% MoM	8 mo of data
145	2	Blancpain	Watches	938−12.1% MoM	×2.8
146	—	Harry Winston	Jewelry	925−15.8% MoM	×2.3
147	3	Luca Faloni	Fashion	922−18.3% MoM	8 mo of data
148	—	Christopher Ward	Watches	915−9.4% MoM	×2.9
149	—	Boucheron	Jewelry	888−11.4% MoM	×3.2
150	3	Anine Bing	Fashion	831−7.7% MoM	8 mo of data
151	1	Sunspel	Fashion	818−17.1% MoM	8 mo of data
152	2	Franck Muller	Watches	801−9.6% MoM	×2.3
153	2	Tod's	Fashion	784−15.2% MoM	×4.2
154	2	Monos	Bags	782−14.5% MoM	8 mo of data
155	2	Zenith	Watches	767−8.0% MoM	×3.3
156	—	Allbirds	Shoes	761−11.6% MoM	8 mo of data
157	2	Marni	Fashion	720−9.4% MoM	×2.8
158	3	Piaget	Watches	718−17.4% MoM	×2.2
159	5	Toteme	Fashion	687−1.9% MoM	8 mo of data
160	—	Myrqvist	Shoes	674−14.8% MoM	8 mo of data
161	1	Jil Sander	Fashion	666−12.6% MoM	×2.4
162	1	Morgan	Cars	662−10.2% MoM	×3.2
163	5	Breguet	Watches	653−19.2% MoM	×3.4
164	3	Drake's	Fashion	604−20.8% MoM	8 mo of data
165	5	Denza	Cars	592−8.2% MoM	×11.4
166	1	Emilio Pucci	Fashion	590−15.5% MoM	×3.1
167	5	Lemaire	Fashion	570−8.5% MoM	8 mo of data
168	—	Alaïa	Fashion	548−16.8% MoM	×2.9
169	—	Globe-Trotter	Bags	522−20.5% MoM	+81%
170	8	A. Lange & Söhne	Watches	518−4.1% MoM	×2.7
171	2	Berluti	Fashion	516−11.6% MoM	+88%
172	5	Our Legacy	Fashion	512−5.4% MoM	8 mo of data
173	3	Mikimoto	Jewelry	483−11.4% MoM	×3.9
174	—	Thom Browne	Fashion	482−16.2% MoM	+23%
175	4	Brioni	Fashion	474−12.1% MoM	×2.2
176	9	Marathon	Watches	472−29.6% MoM	8 mo of data
177	4	Santoni	Shoes	471−7.3% MoM	×2.9
178	3	Maurice Lacroix	Watches	471−17.9% MoM	×2.2
179	8	Buck Mason	Fashion	457−26.9% MoM	8 mo of data
180	3	Sinn	Watches	455−4.8% MoM	8 mo of data
181	4	Delvaux	Bags	438−4.6% MoM	×2.8
182	—	Rouje	Fashion	427−15.4% MoM	8 mo of data
183	1	Baume & Mercier	Watches	420−11.0% MoM	×2.4
184	2	Carmina	Shoes	406−10.0% MoM	8 mo of data
185	11	Nivada Grenchen	Watches	381+6.1% MoM	8 mo of data
186	9	Dries Van Noten	Fashion	376+2.5% MoM	×3.0
187	21	Harber London	Bags	368−46.5% MoM	8 mo of data
188	3	Bell & Ross	Watches	367−8.0% MoM	×2.5
189	3	Rimac	Cars	366−7.3% MoM	×9.6
190	3	Schiaparelli	Fashion	356−20.5% MoM	×3.8
191	2	Glashütte Original	Watches	352−14.1% MoM	×2.7
192	6	Doen	Fashion	343−2.0% MoM	8 mo of data
193	13	Todd Snyder	Fashion	341−34.2% MoM	8 mo of data
194	6	Bremont	Watches	320−22.3% MoM	+16%
195	2	Buccellati	Jewelry	319−10.9% MoM	×3.0
196	3	Johnstons of Elgin	Fashion	314−18.4% MoM	8 mo of data
197	6	Fred	Jewelry	311−3.1% MoM	×2.5
198	6	Baltic	Watches	299−5.7% MoM	8 mo of data
199	8	Ulysse Nardin	Watches	294+0.7% MoM	×5.9
200	10	Formex	Watches	287−28.2% MoM	8 mo of data
201	1	F.P. Journe	Watches	273−15.5% MoM	×4.0
202	1	Girard-Perregaux	Watches	270−17.9% MoM	×3.0
203	3	Khaite	Fashion	254−13.9% MoM	×3.5
204	9	St. Agni	Fashion	252−4.2% MoM	8 mo of data
205	11	Amberjack	Shoes	248−33.0% MoM	8 mo of data
206	6	Hongqi	Cars	240−29.4% MoM	×3.8
207	1	Brew	Watches	238−17.9% MoM	8 mo of data
208	1	Pomellato	Jewelry	236−13.9% MoM	×2.6
209	5	Auralee	Fashion	233−10.7% MoM	8 mo of data
210	11	Astley Clarke	Jewelry	232−32.2% MoM	8 mo of data
211	6	Norqain	Watches	230−5.3% MoM	8 mo of data
212	—	Church's	Shoes	221−17.8% MoM	+91%
213	3	Li Auto	Cars	218−20.1% MoM	×3.0
214	7	Yema	Watches	216−0.9% MoM	8 mo of data
215	10	Meermin	Shoes	213−29.5% MoM	8 mo of data
216	6	Velasca	Shoes	209−3.7% MoM	8 mo of data
217	1	Studio Nicholson	Fashion	209−14.3% MoM	8 mo of data
218	6	Studio Underd0g	Watches	202+0.0% MoM	8 mo of data
219	4	Avatr	Cars	200−2.4% MoM	×5.0
220	2	Hennessey	Cars	199−18.1% MoM	+12%
221	10	Cuyana	Bags	194−28.7% MoM	8 mo of data
222	2	Roger Dubuis	Watches	189−17.8% MoM	×2.7
223	7	Dinh Van	Jewelry	188+3.3% MoM	+88%
224	4	Valextra	Bags	174−5.9% MoM	×2.2
225	—	Farer	Watches	170−9.6% MoM	8 mo of data
226	5	Nanushka	Fashion	165−8.3% MoM	8 mo of data
227	12	LIV Swiss Watches	Watches	164−35.2% MoM	+11%
228	8	Singer	Cars	160−0.6% MoM	×3.7
229	2	Karma	Cars	158−15.5% MoM	+78%
230	13	Aspesi	Fashion	145+5.8% MoM	8 mo of data
231	2	Norse Projects	Fashion	140−23.5% MoM	8 mo of data
232	3	With Nothing Underneath	Fashion	140−16.2% MoM	8 mo of data
233	7	Grenson	Shoes	137−27.1% MoM	8 mo of data
234	4	Unimatic	Watches	136−11.1% MoM	8 mo of data
235	4	Techart	Cars	134−11.8% MoM	+51%
236	17	Vaultskin	Bags	134−42.7% MoM	8 mo of data
237	14	Furlan Marri	Watches	131+6.5% MoM	8 mo of data
238	9	Alpina	Watches	128−2.3% MoM	+73%
239	6	Kurono Tokyo	Watches	128−4.5% MoM	8 mo of data
240	1	Edward Green	Shoes	120−13.7% MoM	×3.1
241	9	Private White V.C.	Fashion	118−32.2% MoM	8 mo of data
242	2	Mansur Gavriel	Bags	117−19.3% MoM	8 mo of data
243	9	John Lobb	Shoes	117−30.8% MoM	×2.3
244	4	De Tomaso	Cars	117−9.3% MoM	×9.8
245	12	behno	Bags	117−32.4% MoM	8 mo of data
246	—	Troubadour	Bags	114−14.3% MoM	8 mo of data
247	3	Serica	Watches	109−11.4% MoM	8 mo of data
248	4	KAAI	Bags	109−20.4% MoM	8 mo of data
249	—	Foundrae	Jewelry	108−14.3% MoM	8 mo of data
250	3	Lorier	Watches	105−5.4% MoM	8 mo of data
251	4	Automobili Pininfarina	Cars	101−4.7% MoM	×2.0
252	—	H. Moser & Cie	Watches	97−15.7% MoM	+33%
253	11	Carl F. Bucherer	Watches	93−32.6% MoM	+82%
254	—	Novitec	Cars	90−18.9% MoM	−30%
255	18	Yangwang	Cars	88−44.7% MoM	×88.0
256	3	RUF	Cars	85−3.4% MoM	×7.7
257	1	Parmigiani Fleurier	Watches	84−7.7% MoM	×2.5
258	2	MB&F	Watches	83−20.2% MoM	×3.2
259	22	Czinger	Cars	77+63.8% MoM	×77.0
260	2	Zenvo	Cars	75−5.1% MoM	×5.8
261	1	Ming	Watches	73−9.9% MoM	8 mo of data
262	1	Traska	Watches	71−6.6% MoM	8 mo of data
263	6	Aurate	Jewelry	70−24.7% MoM	8 mo of data
264	3	Extreme Cashmere	Fashion	69−12.7% MoM	8 mo of data
265	—	anOrdain	Watches	65−13.3% MoM	8 mo of data
266	2	M.Gemi	Shoes	59−7.8% MoM	8 mo of data
267	7	Czapek	Watches	59+5.4% MoM	×3.3
268	1	Officine Générale	Fashion	58−9.4% MoM	8 mo of data
269	5	Jessica McCormack	Jewelry	58−22.7% MoM	8 mo of data
270	—	Nodus	Watches	57−9.5% MoM	8 mo of data
271	2	Serapian	Bags	52−13.3% MoM	×2.5
272	1	Ressence	Watches	51−16.4% MoM	×3.6
273	6	Eagle	Cars	50−25.4% MoM	×8.3
274	5	Sophie Bille Brahe	Jewelry	49+4.3% MoM	8 mo of data
275	3	Common Projects	Shoes	47−23.0% MoM	8 mo of data
276	7	Urwerk	Watches	47+2.2% MoM	×3.6
277	11	Everrati	Cars	46−33.3% MoM	+21%
278	3	Métier	Bags	44−15.4% MoM	8 mo of data
279	3	Jaquet Droz	Watches	44−15.4% MoM	×2.9
280	10	Zelos	Watches	42+2.4% MoM	8 mo of data
281	1	Repossi	Jewelry	42−8.7% MoM	×2.8
282	4	Stowa	Watches	41−6.8% MoM	8 mo of data
283	1	Gemballa	Cars	41−8.9% MoM	×10.3
284	1	Armin Strom	Watches	40−9.1% MoM	×8.0
285	3	Moritz Grossmann	Watches	37−14.0% MoM	×3.4
286	8	Laurent Ferrier	Watches	36−26.5% MoM	+64%
287	10	Damasko	Watches	35−28.6% MoM	8 mo of data
288	8	Otiumberg	Jewelry	34−27.7% MoM	8 mo of data
289	2	Anita Ko	Jewelry	33−8.3% MoM	8 mo of data
290	5	Trilobe	Watches	30+3.4% MoM	×2.7
291	3	Halios	Watches	30−3.2% MoM	8 mo of data
292	3	Monta	Watches	28−31.7% MoM	8 mo of data
293	3	De Bethune	Watches	28+12.0% MoM	×2.8
294	2	L'Estrange London	Fashion	28−20.0% MoM	8 mo of data
295	2	Sonia Rykiel	Fashion	27−20.6% MoM	+93%
296	9	Oak & Oscar	Watches	24−44.2% MoM	8 mo of data
297	4	Autodromo	Watches	20+11.1% MoM	8 mo of data
298	1	Ghurka	Bags	16−27.3% MoM	+60%
299	1	Arnold & Son	Watches	16−23.8% MoM	×3.2
300	1	Hispano Suiza	Cars	15−25.0% MoM	×3.0
301	1	Gordon Murray Automotive	Cars	15−25.0% MoM	−17%
302	1	Grönefeld	Watches	11−8.3% MoM	10 mo of data
303	1	Zeekr	Cars	9−35.7% MoM	−74%
304	—	Marc Philipp Gemballa	Cars	6−25.0% MoM	8 mo of data
305	1	Bamford	Watches	4+33.3% MoM	−20%
306	1	Voutilainen	Watches	3−25.0% MoM	7 mo of data
307		Lunaz	Cars	1	5 mo of data
308	1	Wagoneer	Cars	1−50.0% MoM	4 mo of data

Nothing in the ranking matches that. Clear the search to see every brand.

Showing 308 of 308 brands · November 2026 issue.

Methodology

How the Index
is built

The Luxury AI Visibility Index is a proprietary dataset developed and maintained by Luxe Digital in partnership with Worthbury.

When AI models answer user prompts, they cite their sources. Every time an engine references a brand's official domain, we log it as an AI citation. We aggregate these metrics monthly across five major AI engines to calculate each brand's overall performance. Each issue's data is collected during the previous calendar month.

Luxe Digital independently curates the brand roster and methodology. Rankings are purely performance-based—no brand can purchase placement, and all listings are 100% unsponsored.

01
Direct Source Tracking

Tracking monthly mentions per brand

We query five leading AI engines monthly for every brand on our index. We measure how frequently an engine cites official brand domains when generating answers, establishing a reliable monthly baseline.
02
Five Engines, Weighted Equally

Every engine counts the same

We track ChatGPT, Google AI Mode, Perplexity, Google AI Overviews and Gemini, and each one counts the same toward a brand's score. We could not measure how much each engine is worth to a luxury buyer, so we do not claim to. We review the list of engines once a year.
03
Logarithmic Scoring

A scoring system that grows with the brands

Brand visibility spans multiple orders of magnitude. We apply a logarithmic curve to normalized mentions, ensuring proportional growth and fair comparison between established giants and emerging labels.
04
Fixed Index Baselines

A reliable historical ranking

Scores are mapped to a fixed 0–100 scale rather than shifting relative to the monthly top performer. Adding or removing brands never alters existing scores, and published historical data remains permanent.

Our final score combines mention counts across the five engines with logarithmic scaling to deliver a unified visibility score out of 100. Most of that score is how often the engines cite a brand, with smaller weight for how many of the five cite it and how visible the brand is in ordinary search.

Frequently asked questions

How can a brand improve its AI visibility score?

Start with our guide on getting your brand recommended by AI answer engines. The key: AI models cite the sources they encounter in authoritative publications. When outlets like Luxe Digital write about your brand, those articles become material the engines cite when answering shopper questions.

What happens when an engine lacks data for a brand?

The engine is marked as Not Tracked and excluded from the overall calculation. The row will reflect partial coverage (e.g., “4 of 5 engines”) so incomplete data is never mistaken for a zero score.

Do some engines count more than others?

No. ChatGPT, Google AI Mode, Perplexity, Google AI Overviews and Gemini each carry the same weight in the score. We review which engines the Index covers once a year and document any change here.

Why do some engines show incomplete historical charts?

Data tracking began at different times for certain engines. We store data from the exact month coverage started, ensuring historical charts accurately reflect active tracking rather than false drops to zero.

Why is Claude not included in the index?

Reliable citation tracking for Claude is not yet integrated into our dataset. To protect data integrity, we do not estimate metrics. Claude will join the Index on the same footing as the other engines as soon as verified data becomes available.

Why does a brand sometimes show no month-over-month movement?

Newly indexed brands require a three-month baseline before trend movement can be calculated. These listings display as New until historical data is established.

Which brand domains are tracked?

We track all active domains owned by a brand. Because regional sites (like bmwusa.com) often generate higher search volume than global domains (bmw.com), all official brand properties are aggregated into the brand's total score.

Which product categories are excluded from the Index?

Wine, spirits, and champagne are permanently excluded. Inclusion for all other categories is evaluated based on luxury positioning and market presence, with roster updates published periodically.

Working the
answer engines

These guides cover what moves a brand's mentions.

AI Search vs. Google: The New Rules for Luxury Brand Visibility Why ChatGPT Recommends Your Competitor How to Get Your Brand Recommended by ChatGPT AI Visibility Checklist for Luxury Brands: 28 Checks You Can Run Today

In partnership with

Make it easy for the right people to find you.

Luxe Digital helps luxury brands get discovered online. Worthbury does the same for the people behind them.

Worthbury is our sister publication. It covers the luxury and lifestyle industry and publishes verified profiles of its members: founders, creative directors, consultants, and specialists.

Read Worthbury Apply to join

The Luxury AI Visibility Index

How the Indexis built

Direct Source Tracking

Five Engines, Weighted Equally

Logarithmic Scoring

Fixed Index Baselines

Working theanswer engines

Make it easy for the right people to find you.

How the Index
is built

Working the
answer engines