Luxe Digital Rankings In partnership with

The Luxury AI Visibility Index

Monthly digest

September
2026

AI is changing how affluent consumers discover luxury and the brands winning that attention might not be the ones you would expect.

As more consumers turn to their AI assistants for shopping recommendations, the luxury brands that top our monthly Luxury AI Visibility Index are increasingly gaining online share of voice.

Porsche takes the top spot in the first edition of Luxe Digital’s Luxury AI Visibility Index, ahead of every fashion house, every jeweler, and every watchmaker. It is also the only brand that leads on every AI engine we track.

Dior and Louis Vuitton complete the podium, handing LVMH two of the three top spots.

More telling still: six of the top 10 most AI-visible luxury brands are automotive: Porsche (1), Mercedes-Benz (4), Audi (5), Tesla (8), Volvo (9) and BMW (10).

Jewelry's most visible name isn't Cartier. Brilliant Earth takes sixth overall, one place ahead of Chanel and eight places ahead of Cartier at 14 — a digital-first, direct-to-consumer business outperforming a legacy house founded in 1847.

Watches sit lower than their cultural weight suggests: Rolex is the category's leader at 11, just outside the top 10.

Gucci (for years the most popular luxury brand online) lands at 12, ahead of Hermès (15), Versace (17), Burberry (18) and Prada (19).

One last figure worth sitting with: the top 20 brands in this ranking capture more than half (55.4%) of all AI attention across the categories we track. Hundreds of luxury brands split the remainder. This is a winner-takes-most race, and the positions are still being set.

We publish the Index on the 15th of every month. Next month will tell us whether fashion is closing the gap — or whether automotive brands continue to, well, take the wheel.

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Luxury brands ranked by AI mentions. September 2026 issue. Sortable by every column.

1	—	Porsche	Cars	74,515+68.4% MoM	×2.1
2	—	Dior	Fashion	66,030+99.1% MoM	×2.2
3	—	Louis Vuitton	Fashion	50,083+118.1% MoM	×2.5
4	—	Mercedes-Benz	Cars	43,488+103.5% MoM	+88%
5	9	Audi	Cars	36,999+268.9% MoM	×3.7
6	2	Brilliant Earth	Jewelry	36,801+109.3% MoM	6 mo of data
7	—	Chanel	Fashion	36,488+107.3% MoM	×2.4
8	3	Tesla	Cars	35,163+83.1% MoM	×2.2
9	3	Volvo	Cars	33,831+76.8% MoM	×2.1
10	1	BMW	Cars	30,955+91.6% MoM	+28%
11	—	Rolex	Watches	29,803+124.2% MoM	×2.6
12	2	Gucci	Fashion	29,550+98.2% MoM	×2.6
13	1	Hugo Boss	Fashion	22,871+98.7% MoM	6 mo of data
14	1	Cartier	Watches	22,624+121.6% MoM	×3.4
15	2	Hermès	Fashion	21,384+145.5% MoM	×2.3
16	1	Ferrari	Cars	21,005+117.7% MoM	×2.4
17	1	Versace	Fashion	17,027+97.5% MoM	×2.1
18	1	Burberry	Fashion	16,003+117.9% MoM	×2.1
19	2	Prada	Fashion	15,027+126.0% MoM	×3.0
20	—	Swarovski	Jewelry	14,421+112.5% MoM	6 mo of data
21	5	Lexus	Cars	14,128+59.4% MoM	+42%
22	5	Ralph Lauren	Fashion	13,806+160.9% MoM	×2.0
23	—	Lamborghini	Cars	13,213+108.3% MoM	×2.1
24	2	Seiko	Watches	12,301+122.8% MoM	+96%
25	3	Jean Paul Gaultier	Fashion	11,968+87.2% MoM	×3.5
26	5	Armani	Fashion	10,939+151.2% MoM	×3.2
27	5	Bulgari	Watches	10,527+142.6% MoM	×2.9
28	3	Van Cleef & Arpels	Jewelry	10,466+78.2% MoM	+97%
29	1	Land Rover	Cars	10,081+114.5% MoM	+64%
30	9	Balenciaga	Fashion	9,906+164.6% MoM	×3.7
31	2	Dolce & Gabbana	Fashion	8,556+101.4% MoM	+95%
32	8	Vrai	Jewelry	8,007+34.4% MoM	6 mo of data
33	3	Tiffany & Co	Watches	7,659+96.6% MoM	+72%
34	5	Cadillac	Cars	7,612+60.2% MoM	+69%
35	3	Jaguar	Cars	7,593+97.0% MoM	×3.5
36	7	Valentino	Fashion	7,377+134.2% MoM	×2.3
37	15	Saint Laurent	Fashion	7,053+168.2% MoM	×3.9
38	1	McLaren	Cars	6,671+71.8% MoM	+87%
39	2	Infiniti	Cars	6,603+101.8% MoM	+87%
40	8	Aston Martin	Cars	6,364+127.0% MoM	×2.5
41	14	Tissot	Watches	6,308+140.8% MoM	×2.4
42	3	Christian Louboutin	Shoes	6,199+103.0% MoM	×2.0
43	15	Miu Miu	Fashion	6,131+147.5% MoM	×3.3
44	9	Calpak	Bags	5,869+47.7% MoM	6 mo of data
45	5	Suitsupply	Fashion	5,808+56.2% MoM	6 mo of data
46	5	Loewe	Fashion	5,792+118.2% MoM	×2.3
47	2	Montblanc	Watches	5,728+109.2% MoM	×2.8
48	12	Maison Margiela	Fashion	5,625+130.3% MoM	×3.0
49	7	Canada Goose	Fashion	5,371+65.3% MoM	6 mo of data
50	22	Carl Friedrik	Bags	5,317+10.2% MoM	6 mo of data
51	5	Maserati	Cars	5,300+79.8% MoM	×3.3
52	8	Polestar	Cars	5,241+70.3% MoM	×2.2
53	11	Goyard	Bags	5,212+153.9% MoM	×2.1
54	4	Tory Burch	Fashion	5,032+86.7% MoM	6 mo of data
55	8	Genesis	Cars	4,943+71.7% MoM	×2.0
56	7	TAG Heuer	Watches	4,887+137.9% MoM	+68%
57	3	Omega	Watches	4,833+84.3% MoM	×2.2
58	1	Golden Goose	Shoes	4,796+86.0% MoM	6 mo of data
59	3	Jimmy Choo	Shoes	4,790+84.9% MoM	×2.4
60	21	Bugatti	Cars	4,727+247.3% MoM	×3.3
61	2	Brabus	Cars	4,604+86.4% MoM	+79%
62	9	Longines	Watches	4,565+73.7% MoM	×2.0
63	29	Lincoln	Cars	4,355+8.5% MoM	+62%
64	2	Alo Yoga	Fashion	4,315+97.3% MoM	6 mo of data
65	22	Patek Philippe	Watches	3,899+199.9% MoM	+95%
66	4	Chloé	Fashion	3,883+139.7% MoM	×2.4
67	2	Sézane	Fashion	3,853+91.2% MoM	6 mo of data
68	11	Rolls-Royce	Cars	3,698+157.7% MoM	+59%
69	—	Moncler	Fashion	3,664+117.7% MoM	×2.3
70	12	Celine	Fashion	3,569+163.4% MoM	×2.4
71	5	Acura	Cars	3,385+71.3% MoM	+44%
72	2	Rado	Watches	3,361+118.4% MoM	×2.5
73	13	Loro Piana	Fashion	3,342+155.3% MoM	×2.7
74	1	Fendi	Fashion	3,196+107.5% MoM	×2.1
75	—	Rimowa	Bags	3,104+104.3% MoM	×2.8
76	5	Bentley	Cars	3,063+92.4% MoM	+57%
77	16	Monica Vinader	Jewelry	2,962+32.5% MoM	6 mo of data
78	1	Salvatore Ferragamo	Fashion	2,926+97.0% MoM	×2.7
79	11	Taylor Stitch	Fashion	2,903+61.5% MoM	6 mo of data
80	3	Jacquemus	Fashion	2,840+111.8% MoM	×3.0
81	3	Hamilton	Watches	2,744+87.7% MoM	+74%
82	8	Lotus Cars	Cars	2,590+109.4% MoM	+73%
83	13	Tudor	Watches	2,573+121.4% MoM	+90%
84	4	Amiri	Fashion	2,551+78.3% MoM	×3.2
85	1	Polène	Bags	2,465+85.5% MoM	6 mo of data
86	2	Grand Seiko	Watches	2,444+94.6% MoM	+37%
87	20	Oliver Cabell	Shoes	2,381+25.3% MoM	6 mo of data
88	12	Away	Bags	2,348+57.8% MoM	6 mo of data
89	39	Bottega Veneta	Fashion	2,300+227.2% MoM	×2.3
90	15	Ganni	Fashion	2,288+126.3% MoM	6 mo of data
91	2	Lucid	Cars	2,244+87.9% MoM	×2.2
92	2	Crockett & Jones	Shoes	2,224+86.3% MoM	+69%
93	64	Koenigsegg	Cars	2,207+443.6% MoM	×4.0
94	28	Givenchy	Fashion	2,115+179.0% MoM	×3.2
95	14	Hublot	Watches	2,107+124.9% MoM	×2.5
96	18	Mansory	Cars	2,092+145.3% MoM	×2.2
97	7	Breitling	Watches	2,033+99.1% MoM	+81%
98	1	Off-White	Fashion	2,025+89.1% MoM	×2.2
99	4	Bellroy	Bags	2,018+72.8% MoM	6 mo of data
100	2	Alpha Industries	Fashion	1,995+83.5% MoM	6 mo of data
101	10	Balmain	Fashion	1,973+59.8% MoM	+53%
102	—	Tumi	Bags	1,971+88.3% MoM	×2.1
103	11	David Yurman	Jewelry	1,957+62.5% MoM	×2.5
104	32	Beckett Simonon	Shoes	1,947+23.1% MoM	6 mo of data
105	3	Rick Owens	Fashion	1,946+105.7% MoM	×2.7
106	6	Horizn Studios	Bags	1,929+81.5% MoM	6 mo of data
107	1	Rivian	Cars	1,919+94.6% MoM	+84%
108	5	Acne Studios	Fashion	1,902+116.6% MoM	×2.8
109	10	IWC	Watches	1,864+132.1% MoM	+88%
110	3	Richard Mille	Watches	1,849+89.4% MoM	+21%
111	4	Bulova	Watches	1,824+114.6% MoM	×2.3
112	9	Audemars Piguet	Watches	1,787+129.7% MoM	+34%
113	16	Sandro	Fashion	1,785+60.2% MoM	6 mo of data
114	16	Alfa Romeo	Cars	1,776+171.6% MoM	+89%
115	2	Chopard	Watches	1,744+114.8% MoM	×2.5
116	5	Max Mara	Fashion	1,710+85.3% MoM	+78%
117	14	Jaeger-LeCoultre	Watches	1,704+173.1% MoM	×2.1
118	29	Me+Em	Fashion	1,704+37.3% MoM	6 mo of data
119	7	Karl Lagerfeld	Fashion	1,701+89.8% MoM	×4.3
120	35	KOIO	Shoes	1,564+19.4% MoM	6 mo of data
121	5	Alexander McQueen	Fashion	1,559+83.6% MoM	+92%
122	11	Zegna	Fashion	1,542+152.4% MoM	×2.2
123	3	Stella McCartney	Fashion	1,539+92.1% MoM	×2.3
124	40	Pagani	Cars	1,508+328.4% MoM	×5.1
125	24	Calvin Klein	Fashion	1,474+39.8% MoM	6 mo of data
126	23	Missoma	Jewelry	1,471+43.9% MoM	6 mo of data
127	17	Mejuri	Jewelry	1,397+49.3% MoM	+47%
128	2	Graff	Jewelry	1,397+94.6% MoM	×2.6
129	23	Brunello Cucinelli	Fashion	1,385+231.3% MoM	×3.3
130	15	Oris	Watches	1,298+160.6% MoM	×2.8
131	13	Asket	Fashion	1,286+59.0% MoM	6 mo of data
132	11	NIO	Cars	1,254+144.0% MoM	×2.4
133	6	Lanvin	Fashion	1,238+72.7% MoM	+87%
134	3	NOMOS Glashütte	Watches	1,215+115.4% MoM	×2.2
135	3	Panerai	Watches	1,203+96.6% MoM	+90%
136	11	Eberjey	Fashion	1,161+58.0% MoM	6 mo of data
137	1	Messika	Jewelry	1,156+96.9% MoM	×2.5
138	—	Chaumet	Jewelry	1,147+107.0% MoM	×2.3
139	10	Axel Arigato	Shoes	1,134+61.3% MoM	6 mo of data
140	14	The Row	Fashion	1,081+161.7% MoM	+83%
141	2	Nina Ricci	Fashion	1,076+94.9% MoM	×2.0
142	9	Boucheron	Jewelry	1,061+145.0% MoM	×3.3
143	9	Harry Winston	Jewelry	1,056+76.3% MoM	+67%
144	20	Luca Faloni	Fashion	1,052+42.7% MoM	6 mo of data
145	4	Manolo Blahnik	Shoes	1,045+96.1% MoM	×2.5
146	10	Vacheron Constantin	Watches	1,016+149.0% MoM	+39%
147	24	Monos	Bags	990+33.8% MoM	6 mo of data
148	4	Sunspel	Fashion	925+83.5% MoM	6 mo of data
149	1	The Frankie Shop	Fashion	882+100.9% MoM	6 mo of data
150	17	Blancpain	Watches	871+162.3% MoM	×2.1
151	9	Christopher Ward	Watches	822+56.6% MoM	×2.2
152	6	Anine Bing	Fashion	820+65.0% MoM	6 mo of data
153	—	Franck Muller	Watches	791+91.1% MoM	+68%
154	19	Allbirds	Shoes	790+33.2% MoM	6 mo of data
155	7	Marni	Fashion	768+62.4% MoM	×2.5
156	12	Breguet	Watches	754+146.4% MoM	×2.9
157	2	Jil Sander	Fashion	753+82.3% MoM	×2.4
158	5	Piaget	Watches	738+103.3% MoM	+83%
159	1	Buck Mason	Fashion	694+75.7% MoM	6 mo of data
160	9	Zenith	Watches	691+126.6% MoM	+95%
161	5	Morgan	Cars	679+103.9% MoM	×2.7
162	3	Toteme	Fashion	673+93.9% MoM	6 mo of data
163	23	Harber London	Bags	662+19.9% MoM	6 mo of data
164	17	Drake's	Fashion	643+32.3% MoM	6 mo of data
165	5	Tod's	Fashion	634+64.7% MoM	+58%
166	17	Marathon	Watches	629+37.3% MoM	6 mo of data
167	6	Emilio Pucci	Fashion	622+117.5% MoM	×3.4
168	17	Alaïa	Fashion	612+192.8% MoM	×3.5
169	8	Globe-Trotter	Bags	574+49.9% MoM	+69%
170	29	Denza	Cars	562+242.7% MoM	×7.6
171	5	Lemaire	Fashion	557+114.2% MoM	6 mo of data
172	3	Brioni	Fashion	543+105.7% MoM	+71%
173	14	Todd Snyder	Fashion	542+37.9% MoM	6 mo of data
174	4	Carmina	Shoes	520+73.9% MoM	6 mo of data
175	13	Thom Browne	Fashion	516+35.8% MoM	+7%
176	12	Santoni	Shoes	488+138.0% MoM	×2.5
177	4	Mikimoto	Jewelry	477+100.4% MoM	×2.7
178	—	Our Legacy	Fashion	461+78.7% MoM	6 mo of data
179	—	Delvaux	Bags	461+81.5% MoM	×2.0
180	12	Baume & Mercier	Watches	435+130.2% MoM	+92%
181	4	Rouje	Fashion	432+66.8% MoM	6 mo of data
182	25	Schiaparelli	Fashion	432+208.6% MoM	×3.5
183	1	Maurice Lacroix	Watches	421+83.0% MoM	+88%
184	4	Berluti	Fashion	405+66.7% MoM	+18%
185	1	Sinn	Watches	388+86.5% MoM	6 mo of data
186	5	Buccellati	Jewelry	383+98.4% MoM	×3.6
187	16	Formex	Watches	372+25.3% MoM	6 mo of data
188	59	Myrqvist	Shoes	366+520.3% MoM	6 mo of data
189	6	Glashütte Original	Watches	363+61.3% MoM	+82%
190	16	Amberjack	Shoes	362+36.1% MoM	6 mo of data
191	4	Bell & Ross	Watches	359+74.3% MoM	×2.1
192	8	Bremont	Watches	356+59.6% MoM	−18%
193	21	Astley Clarke	Jewelry	349+20.8% MoM	6 mo of data
194	8	Dries Van Noten	Fashion	333+108.1% MoM	×2.5
195	14	Meermin	Shoes	333+160.2% MoM	6 mo of data
196	4	A. Lange & Söhne	Watches	332+104.9% MoM	−1%
197	8	Doen	Fashion	331+62.3% MoM	6 mo of data
198	5	Church's	Shoes	320+111.9% MoM	×2.6
199	17	Fred	Jewelry	300+177.8% MoM	×2.1
200	10	Cuyana	Bags	299+49.5% MoM	6 mo of data
201	3	Johnstons of Elgin	Fashion	298+79.5% MoM	6 mo of data
202	7	Baltic	Watches	290+66.7% MoM	6 mo of data
203	30	Girard-Perregaux	Watches	281+238.6% MoM	×2.5
204	10	Nivada Grenchen	Watches	271+49.7% MoM	6 mo of data
205	22	Hongqi	Cars	269+192.4% MoM	×3.8
206	2	Pomellato	Jewelry	268+81.1% MoM	×2.2
207	1	Brew	Watches	266+86.0% MoM	6 mo of data
208	41	Rimac	Cars	265+409.6% MoM	×4.2
209	13	F.P. Journe	Watches	246+156.3% MoM	×2.7
210	9	St. Agni	Fashion	244+50.6% MoM	6 mo of data
211	34	Vaultskin	Bags	240+287.1% MoM	6 mo of data
212	22	Ulysse Nardin	Watches	237+189.0% MoM	×3.2
213	3	Li Auto	Cars	236+91.9% MoM	+80%
214	5	John Lobb	Shoes	229+124.5% MoM	×2.5
215	4	Auralee	Fashion	219+81.0% MoM	6 mo of data
216	23	Hennessey	Cars	218+17.2% MoM	+3%
217	20	LIV Swiss Watches	Watches	214+26.6% MoM	+22%
218	13	Norqain	Watches	212+45.2% MoM	6 mo of data
219	4	Roger Dubuis	Watches	211+124.5% MoM	×2.6
220	1	Norse Projects	Fashion	206+112.4% MoM	6 mo of data
221	25	Velasca	Shoes	203+18.7% MoM	6 mo of data
222	10	Studio Nicholson	Fashion	199+67.2% MoM	6 mo of data
223	6	Valextra	Bags	187+105.5% MoM	+99%
224	4	Grenson	Shoes	182+82.0% MoM	6 mo of data
225	23	Avatr	Cars	174+228.3% MoM	×2.8
226	13	Khaite	Fashion	170+44.1% MoM	+60%
227	5	Studio Underd0g	Watches	169+103.6% MoM	6 mo of data
228	7	Yema	Watches	165+103.7% MoM	6 mo of data
229	12	Edward Green	Shoes	160+125.4% MoM	×2.4
230	15	Karma	Cars	157+45.4% MoM	+32%
231	—	With Nothing Underneath	Fashion	156+77.3% MoM	6 mo of data
232	8	Private White V.C.	Fashion	156+66.0% MoM	6 mo of data
233	25	Farer	Watches	155+20.2% MoM	6 mo of data
234	20	Nanushka	Fashion	151+30.2% MoM	6 mo of data
235	7	behno	Bags	151+64.1% MoM	6 mo of data
236	11	Foundrae	Jewelry	149+60.2% MoM	6 mo of data
237	20	Mansur Gavriel	Bags	142+32.7% MoM	6 mo of data
238	5	Unimatic	Watches	138+122.6% MoM	6 mo of data
239	21	Techart	Cars	137+33.0% MoM	−8%
240	4	Alpina	Watches	137+121.0% MoM	+51%
241	3	Dinh Van	Jewelry	129+76.7% MoM	+25%
242	12	KAAI	Bags	129+193.2% MoM	6 mo of data
243	17	Aspesi	Fashion	119+29.3% MoM	6 mo of data
244	2	Singer	Cars	117+91.8% MoM	×2.4
245	5	Novitec	Cars	116+63.4% MoM	−11%
246	7	Common Projects	Shoes	113+151.1% MoM	6 mo of data
247	5	Carl F. Bucherer	Watches	107+57.4% MoM	+73%
248	36	De Tomaso	Cars	107+463.2% MoM	×4.0
249	10	Automobili Pininfarina	Cars	102+41.7% MoM	×2.3
250	1	Furlan Marri	Watches	99+98.0% MoM	6 mo of data
251	9	Serica	Watches	97+148.7% MoM	6 mo of data
252	15	Troubadour	Bags	95+23.4% MoM	6 mo of data
253	17	Aurate	Jewelry	95+18.8% MoM	6 mo of data
254	9	MB&F	Watches	92+142.1% MoM	×3.4
255	12	Kurono Tokyo	Watches	92+187.5% MoM	6 mo of data
256	30	Yangwang	Cars	92+411.1% MoM	×30.7
257	27	Lorier	Watches	88−2.2% MoM	6 mo of data
258	8	H. Moser & Cie	Watches	71+39.2% MoM	−45%
259	7	anOrdain	Watches	70+45.8% MoM	6 mo of data
260	1	Parmigiani Fleurier	Watches	70+79.5% MoM	+94%
261	1	Extreme Cashmere	Fashion	65+66.7% MoM	6 mo of data
262	6	Everrati	Cars	64+52.4% MoM	×2.6
263	25	RUF	Cars	64+255.6% MoM	×3.8
264	9	Jessica McCormack	Jewelry	62+44.2% MoM	6 mo of data
265	3	Stowa	Watches	60+87.5% MoM	6 mo of data
266	9	M.Gemi	Shoes	58+41.5% MoM	6 mo of data
267	13	Ming	Watches	57+171.4% MoM	6 mo of data
268	7	Eagle	Cars	55+129.2% MoM	×2.6
269	8	Officine Générale	Fashion	53+130.4% MoM	6 mo of data
270	11	Nodus	Watches	50+150.0% MoM	6 mo of data
271	8	Sophie Bille Brahe	Jewelry	50+127.3% MoM	6 mo of data
272	1	Czapek	Watches	49+81.5% MoM	+88%
273	5	Métier	Bags	47+113.6% MoM	6 mo of data
274	19	Zenvo	Cars	47+193.8% MoM	×4.7
275	17	Traska	Watches	45+9.8% MoM	6 mo of data
276	6	Serapian	Bags	45+60.7% MoM	×2.1
277	5	Damasko	Watches	44+63.0% MoM	6 mo of data
278	19	Laurent Ferrier	Watches	44+10.0% MoM	+57%
279	23	Czinger	Cars	43+616.7% MoM	×43.0
280	14	Ressence	Watches	42+23.5% MoM	×2.1
281	17	Monta	Watches	42+13.5% MoM	6 mo of data
282	11	Otiumberg	Jewelry	42+50.0% MoM	6 mo of data
283	18	Oak & Oscar	Watches	41+13.9% MoM	6 mo of data
284	12	Jaquet Droz	Watches	41+192.9% MoM	+52%
285	16	L'Estrange London	Fashion	38+26.7% MoM	6 mo of data
286	6	Armin Strom	Watches	37+117.6% MoM	×3.4
287	13	Urwerk	Watches	33+26.9% MoM	×2.2
288	6	Zelos	Watches	32+68.4% MoM	6 mo of data
289	—	Moritz Grossmann	Watches	32+77.8% MoM	+60%
290	3	Ghurka	Bags	32+77.8% MoM	+52%
291	8	Anita Ko	Jewelry	31+63.2% MoM	6 mo of data
292	16	Sonia Rykiel	Fashion	29+20.8% MoM	×2.2
293	8	Repossi	Jewelry	26+44.4% MoM	×2.4
294	3	Trilobe	Watches	24+41.2% MoM	×2.7
295	8	Gemballa	Cars	24+500.0% MoM	×12.0
296	3	Arnold & Son	Watches	24+166.7% MoM	×2.7
297	2	Halios	Watches	17+13.3% MoM	6 mo of data
298	1	De Bethune	Watches	17+54.5% MoM	+21%
299	1	Zeekr	Cars	16+100.0% MoM	−63%
300	6	Gordon Murray Automotive	Cars	15−6.3% MoM	−12%
301	3	Hispano Suiza	Cars	14+55.6% MoM	+75%
302	12	Autodromo	Watches	13−23.5% MoM	6 mo of data
303	3	Grönefeld	Watches	6+500.0% MoM	8 mo of data
304	3	Marc Philipp Gemballa	Cars	6+500.0% MoM	6 mo of data
305	4	Bamford	Watches	5−28.6% MoM	−50%
306	1	Voutilainen	Watches	4+300.0% MoM	5 mo of data
307	New	Wagoneer	Cars	4New	2 mo of data
308	New	Voyah	Cars	1New	1 mo of data

Nothing in the ranking matches that. Clear the search to see every brand.

Showing 308 of 308 brands · September 2026 issue.

Methodology

How the Index
is built

The Luxury AI Visibility Index is a proprietary dataset developed and maintained by Luxe Digital in partnership with Worthbury.

When AI models answer user prompts, they cite their sources. Every time an engine references a brand's official domain, we log it as an AI citation. We aggregate these metrics monthly across five major AI engines to calculate each brand's overall performance. Each issue's data is collected during the previous calendar month.

Luxe Digital independently curates the brand roster and methodology. Rankings are purely performance-based—no brand can purchase placement, and all listings are 100% unsponsored.

01
Direct Source Tracking

Tracking monthly mentions per brand

We query five leading AI engines monthly for every brand on our index. We measure how frequently an engine cites official brand domains when generating answers, establishing a reliable monthly baseline.
02
Five Engines, Weighted Equally

Every engine counts the same

We track ChatGPT, Google AI Mode, Perplexity, Google AI Overviews and Gemini, and each one counts the same toward a brand's score. We could not measure how much each engine is worth to a luxury buyer, so we do not claim to. We review the list of engines once a year.
03
Logarithmic Scoring

A scoring system that grows with the brands

Brand visibility spans multiple orders of magnitude. We apply a logarithmic curve to normalized mentions, ensuring proportional growth and fair comparison between established giants and emerging labels.
04
Fixed Index Baselines

A reliable historical ranking

Scores are mapped to a fixed 0–100 scale rather than shifting relative to the monthly top performer. Adding or removing brands never alters existing scores, and published historical data remains permanent.

Our final score combines mention counts across the five engines with logarithmic scaling to deliver a unified visibility score out of 100. Most of that score is how often the engines cite a brand, with smaller weight for how many of the five cite it and how visible the brand is in ordinary search.

Frequently asked questions

How can a brand improve its AI visibility score?

Start with our guide on getting your brand recommended by AI answer engines. The key: AI models cite the sources they encounter in authoritative publications. When outlets like Luxe Digital write about your brand, those articles become material the engines cite when answering shopper questions.

What happens when an engine lacks data for a brand?

The engine is marked as Not Tracked and excluded from the overall calculation. The row will reflect partial coverage (e.g., “4 of 5 engines”) so incomplete data is never mistaken for a zero score.

Do some engines count more than others?

No. ChatGPT, Google AI Mode, Perplexity, Google AI Overviews and Gemini each carry the same weight in the score. We review which engines the Index covers once a year and document any change here.

Why do some engines show incomplete historical charts?

Data tracking began at different times for certain engines. We store data from the exact month coverage started, ensuring historical charts accurately reflect active tracking rather than false drops to zero.

Why is Claude not included in the index?

Reliable citation tracking for Claude is not yet integrated into our dataset. To protect data integrity, we do not estimate metrics. Claude will join the Index on the same footing as the other engines as soon as verified data becomes available.

Why does a brand sometimes show no month-over-month movement?

Newly indexed brands require a three-month baseline before trend movement can be calculated. These listings display as New until historical data is established.

Which brand domains are tracked?

We track all active domains owned by a brand. Because regional sites (like bmwusa.com) often generate higher search volume than global domains (bmw.com), all official brand properties are aggregated into the brand's total score.

Which product categories are excluded from the Index?

Wine, spirits, and champagne are permanently excluded. Inclusion for all other categories is evaluated based on luxury positioning and market presence, with roster updates published periodically.

Working the
answer engines

These guides cover what moves a brand's mentions.

AI Search vs. Google: The New Rules for Luxury Brand Visibility Why ChatGPT Recommends Your Competitor How to Get Your Brand Recommended by ChatGPT AI Visibility Checklist for Luxury Brands: 28 Checks You Can Run Today

In partnership with

Make it easy for the right people to find you.

Luxe Digital helps luxury brands get discovered online. Worthbury does the same for the people behind them.

Worthbury is our sister publication. It covers the luxury and lifestyle industry and publishes verified profiles of its members: founders, creative directors, consultants, and specialists.

Read Worthbury Apply to join

The Luxury AI Visibility Index

How the Indexis built

Direct Source Tracking

Five Engines, Weighted Equally

Logarithmic Scoring

Fixed Index Baselines

Working theanswer engines

Make it easy for the right people to find you.

How the Index
is built

Working the
answer engines