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Brand profile

Canada Goose

See exactly how much Canada Goose costs with our details list of all products and specifications. Discover the history behind Canada Goose.

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The story

In review: the pinnacle of luxury outdoor apparel. Nature enthusiasts in pursuit of warmer adventure apparel are almost certainly on a wild goose chase. New York city slickers in search of Winter coats that are more stylish are silly (gooses) for even trying. And summit climbers that think that their cheaper knockoffs will perform as well over time have certainly cooked their own goose from basecamp. Ok, you get it, Canada Goose coats and jackets are so fashionably warm and durable that they give us metaphorical goosebumps—whilst preventing the physical kind.

canada goose brand history - Luxe Digital

Behind the brand

History of Canada Goose

What we know as Canada Goose was actually founded under the name Metro Sportswear Limited in 1957 by polish-immigrant Sam Tick. Sam’s sole focus was simple, high-performing Winter outerwear. And so he began his small utilitarian enterprise in a tiny warehouse in Toronto, Canada. Naturally, the burgeoning brand appealed to adventure enthusiasts and just about everyone else who was forced to endure Canada’s icy Winter climates. But it wasn’t until the 1970s and ‘80s that they began to pivot into the luxury label we see today.

In 1972, Sam’s son-in-law David Reiss joined Metro Sportswear Limited. And bringing with him the invention of a down-filling machine, the innovative brand pioneered puffer jackets. Changing the brand’s name to Snow Goose, Sam and David prioritized perfecting down-filled coats, jackets and parkas. And unsurprisingly, they became the official uniform for municipal police departments, Canadian Rangers, and government employees.

Fast forward to the 1990’s when the luxury label began expanding internationally. And because the name Snow Goose was already trademarked in Europe, they changed it to Canada Goose. Canada Goose was taken over by third-generation family member Dani Reiss (son to David and grandson to Sam) in 2001. And as president and CEO, Dani boldly guaranteed that Canada Goose would always only be manufactured in Canada. He may have received criticism at the time. But the brand’s “Made in Canada” label was a key contributor to their superior quality apparel and ethical work standards.

Under Dani’s leadership, Canada Goose catapulted into a multimillion designer brand. And in 2022, it is renowned for dressing everyone—from A-list celebs to aspirational students. In fact, the luxury brand has become so popular that they’ve been banned from at least one school in England to prevent less affluent students from being bullied for not owning a Canada Goose. And whilst we don’t endorse bullying in any form, we’ve got to applaud the brand for consistently producing Winter garments that are quite simply a cut above the rest.

Interesting facts about Canada Goose

Besides pioneering down-filled parkas and coats in the 1970s, Canada Goose hasn’t sat still for a second when it comes to trailblazing new trends. Since then, they’ve explored nature’s highest peaks through historical expeditions. They’ve continued to engineer cutting-edge designs. They’ve discovered new ways to personalize our individual journeys. And they’ve made it onto the big screen on several occasions.

When we think of icy adventures, we think of Canada Goose. Perhaps that’s because they became known for dressing the first Canadian to climb Mount Everest in custom-designed snow-proof apparel during their early days as Metro Sportswear in the ‘90s. Or perhaps it’s because they’ve more recently accompanied scientists to Antarctica with their signature Expedition Parka. Either way, it’s clear that Canada Goose not only pushes the boundaries in with new discoveries but they allow inquisitive explorers to do the same with trailblazing designs.

Dynamite comes in small packages—the mantra that our fellow small-framed wanderlusters live by. But when you’re constantly hindered by drowning fits, styles and sizes, it’s a mantra that can be difficult to always manifest. Cue Canada Goose’s Fusion Fit. Evidently, the brand understands the frustration of finding flawless fits for smaller body frames. And working with a team of apparel experts, they’ve scanned over 16,000 individuals to analyze 26 key body measurements that ought to be adjusted for smaller frames. Specified tailoring such as shorter sleeves and smaller hoods may seem like insignificant details. But when you’re halfway up the mountain, the last thing you want is a hood slipping over your eyes.

Alongside tailored fits, Canada Goose’s customized details give us the opportunity to reflect on our meaningful moments along the way. Because as long as you purchase your garment from an authorized Canada Goose retailer, it comes with a lifetime warranty (so this one is with you through thick and thin). To mark the lifelong partnership, we recommend adding your initials or sentimental coordinates (such as a summit or proposal) to cuffs or pockets with the brand’s personalized reflective detailing. On a less nostalgic note, you can also choose how to frame your face with fashionable detachable hood trims. From bright colors to army camo to sleek black, we like to change ours up to complement our ensembles and match our moods.

Individuality is great, but we’ve got to get our style cues from somewhere, and perhaps Hollywood is a good place to start. As the unofficial uniform of film crews and actors alike, Canada Goose has been prominently displayed on the big screen in films such as Manchester by the Sea, Spectre, The Day After Tomorrow, and National Treasure. It’s also making moves off the screen, dressing everyone from Emma Stone to Bradley Cooper. And in the music world, well, it’s got its own song title, “Canadian Goose”—rapper Lil Uzi Vert’s ode to the affluent label.

You know what they say: what’s good for the goose is good for the gander. And if CG coats and jackets are approved (more like adored) by our favorite famous faces, well, who are we to ignore them, right?

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Canada Goose product range

With over sixty years to perfect their arsenal of extreme weather-bearers, Canada Goose’s collection ranges from the best winter coats for men to raincoats for women to cute kids’ essentials.

As the brand’s hallmark, Canada Goose coats and jackets for men, women and kids come in all shapes and sizes. Their signature styles include bombers, parkas, lightweight down jackets, vests and raincoats. Canada Goose sweatpants, sweatshirts, knitwear and fleeces epitomize luxury loungewear that can also be worn outdoors. Canada Goose boots range from street-style renditions to comfy puffers to snow-proof iterations. And the brand’s quintessential Winter accessories are all you need to kit out the family for your next white adventure.

Signature materials and craftsmanship

Canada Goose quality is defined by its uncompromised Canadian craftsmanship. Every piece passes through thirteen production stages and twice as many hands. Yes, Canada Goose apparel is still stitched by hand sixty years later. When it comes to engineering a Canada Goose garment, no detail is too small. And every aspect is carefully considered and meticulously appointed—from which zippers and stitches to use to where to place the buttons. Once assembled, the garment is scrupulously inspected by a quality assurance team, which ensures that absolutely nothing has been overlooked.

Chances are, you’ll recognize the Canada Goose Snow Mantra (especially in an iconic red) even if you weren’t born in icy climates. As one of the oldest pieces in the brand’s archives, the high-performing jacket was informed by the needs of workers in the Canadian Arctic. And subsequently it was revered as the uniform for most rugged jobs. The Snow Mantra’s iconic functionality is distinguished by its lightweight silhouette and superior temperature-regulating fabrics amongst 245 key characteristics. Today, every new design includes a feature informed by the Snow Mantra’s original design.

With “humanature” at the core of Canada Goose, the affluent label defines its purpose as keeping humans warm whilst keeping the planet cold through various sustainable initiatives. They use fibers and materials with lower environmental impacts such as recycled, organic and responsibly sourced fabrics. As an example, their responsibly sourced down respects the Five Freedoms of animal welfare, prohibits live-plucking or force-feeding in the supply chain and stipulates that all down is a by-product of the poultry industry.

Where is Canada Goose made?

Designed in Toronto and made in Canada since 1957, all Canada Goose apparel is meticulously crafted to impeccable standards. The brand’s commitment to perfection and precision is informed by decades of experience in high-performance garments. And as they’ve stayed loyal to their home country for over sixty years, they’ve maintained the integrity and quality of their products as well as their sustainability efforts and ethical working conditions.

Where to buy Canada Goose

Canada Goose has many physical retail stores with most of them located in the U.S. They’re also listed on many reputable e-retail sites such as Nordstrom and Saks Fifth Avenue. However, our best way to shop the total collection of Canada Goose apparel remains their official site. The Canada Goose online store stocks all the latest styles, sizes and colorways. And every purchase comes with a lifetime warranty.

Canada Goose price

As a high-end luxury label, Canada Goose isn’t cheap but you certainly get what you pay for. Canada Goose jackets typically range from $500 to $1500. Their knitwear ranges from $300 to $1,000. Whilst smaller accessories such as hats and beanies are priced around $200.

Canada Goose shipping

Canada Goose offers free international shipping on all orders. Orders typically take 3-8 business days. But you can also upgrade to express shipping (1-2 business days) at an extra cost of $15.

Canada Goose return policy

Canada Goose has a full refund policy for all international orders returned within 30 days of the date that your order was shipped. Merchandise must be returned unworn and unwashed with all the original tags. Although standard shipping is free, if you paid for express shipping, this will not be refunded on return.

Frequently asked questions about Canada Goose

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