Florine Eppe Beauloye
Florine Eppe Beauloye
Founder & Editor in Chief / Luxe Digital
Dubai, United Arab Emirates
Florine Eppe is the Founder and Editor in Chief of Luxe Digital and her achievements read like a book (she coincidentally wrote an actual book).She is the definition of the modern-day multi-hyphenate—an award-winning digital entrepreneur, international speaker, praised author and accomplished luxury marketer with a history of working with some of the industry’s finest names. She has appeared on stages across the world, and her insights in Forbes, The Financial Times, Harvard Business School’s academic papers and more.
Florine is also the founder and CEO of mOOnshot digital, a boutique creative and digital marketing agency for lifestyle and luxury brands— think Maserati, Brioni, Kohler, and the like. A former TV Journalist, PR Manager, and Head of Marketing for international B2C and B2B brands, she is a sophisticated storyteller at heart.
She might have a sweet tooth, however, don’t dare serve her waffle content. She reads and re-reads every single piece of articles for quality and accuracy before they are published on Luxe Digital.
Highlights
- Florine is the author of the book “Shine: Digital Craftsmanship for Modern Luxury Brands” praised by industry leaders from LinkedIn, Google, Facebook, and The Wall Street Journal.
- She is a regular guest speaker at universities, international events, and conferences. From Singapore to Monaco. From Google to ESSEC Business School. From empowering the next generation of global leaders in the United Nations Centre in Bangkok to inspiring retailers at NY NOW in New York.
- Florine has been featured in titles such as Forbes, L’Officiel, Prestige, and many more.
- Her luxury insights are trusted by academics at some of the world’s most prestigious universities (from Harvard to UC Berkeley).
Education
Florine has a Master’s Degree in Communication and Marketing (with First-Class Honors) from the Université Libre de Bruxelles, Belgium.
Press coverage
- Prestige: Meet Florine Eppe Beauloye: The digital marketing wunderkind
- L’Officiel: Digital is the only Way forward: Florine Eppe Beauloye on what's next for Luxury
- Robb Report: Inspiring women in luxury
- The Financial Times: Five fashion services firing the resale market
- Forbes: 6 Global Consumer Trends For 2019, And The Brands That Are Out In Front Of Them
- Luxury Daily: The State of Luxury 2023
- Canvas8: 2019 Expert Outlook on Luxury
- Campaign Asia: Tatler Asia Group chairman: Luxury industry will weather the storm
- Deloitte: Global Powers Of Luxury Goods 2020
- University of California Berkeley: AI and Technological Sophistication in Luxury Companies
- Retail Dive: Gucci tops the list of most popular luxury brands online, study says
- Jing Daily: What Brands Have Perfected Digital Storytelling In China?
- Robb Report: Florine Eppe Beauloye - It takes bravery to lean in and lead
- The Luxury Network: The New Status Symbol: Wellness & Health
- Empirics Asia: Florine Eppe, Founder of mOOnshot digital
- eTail: Why Luxury Brands Need to Embrace Big Data to Connect with Customers and Drive Growth
- The Financial Times: No one wants to buy luxury goods online any more
- Jing Daily: Why Luxury Brands Must Embrace Digital Outlets ASAP
- Love Happens: Top 20 Luxury Lifetsyle Magazines
Awards & recognitions
- Top 50 Best Luxury Media In The World 2023 Winner, Luxury Lifestyle Awards
- Global WOW Achievers 2021 Winner, World Women Leadership Congress
- World 20 Most Successful Shepreneurs To Watch 2018 Winner, Insights Success Magazine
- Top 50 Asia's Women Leaders 2016 Winner, CMO Asia & The World Brand Congress