Watches resale prices
Every morning we collect what sellers ask for pre-owned luxury watches and set it against what the brand charges new.
Sellers typically ask more than the retail price for 9 of the 21 watches we track. The Rolex Cosmograph Daytona 40 (steel) has the biggest gap: $30,975 pre-owned against $16,900 new. The Cartier Ballon Bleu de Cartier 42 (steel) has the biggest discount: $4,295 pre-owned against $8,500 new.
| 12 months | Shop | Detail | ||||
|---|---|---|---|---|---|---|
| $16,900 | $30,975$27,837–$33,280 · 6 listings · thin sample | ↗+83% | ShopFrom $32,300 | |||
 Pre-owned today$30,975 New$16,900 vs new+83% Listings6 Shop pre-owned: Rolex Cosmograph Daytona 40 (steel) at The RealRealFrom $32,300at The RealReal · Secure checkout Lowest price among our resale partners | ||||||
| $11,800 | $20,216$15,128–$23,907 · 8 listings · thin sample | ↗+71% | ShopFrom $11,500 | |||
 Pre-owned today$20,216 New$11,800 vs new+71% Listings8 Shop pre-owned: Rolex GMT-Master II 40 (steel) at The RealRealFrom $11,500at The RealReal · Trusted luxury retailer Lowest price among our resale partners | ||||||
| $6,750 | $11,503$9,220–$14,952 · 14 listings | ↗+70% | ShopFrom $6,095 | |||
 Pre-owned today$11,503 New$6,750 vs new+70% Listings14 Shop pre-owned: Rolex Oyster Perpetual 36 (steel) at The RealRealFrom $6,095at The RealReal · Shop with confidence Lowest price among our resale partners | ||||||
 Rolex · 0013Oyster Perpetual 41 (steel) |
$7,050 | $11,995$11,895–$13,995 · 5 listings · thin sample | ↗+70% | ShopFrom $11,895 | ||
Pre-owned today$11,995 New$7,050 vs new+70% Listings5 Shop pre-owned: Rolex Oyster Perpetual 41 (steel) at The RealRealFrom $11,895at The RealReal · Easy, secure ordering Lowest price among our resale partners | ||||||
| $11,350 | $16,196$14,438–$18,995 · 5 listings · thin sample | ↗+43% | ShopFrom $14,021 | |||
 Pre-owned today$16,196 New$11,350 vs new+43% Listings5 Shop pre-owned: Rolex Submariner Date 41 (steel) at The RealRealFrom $14,021at The RealReal · Wide selection of styles Lowest price among our resale partners | ||||||
 RolexDatejust 41 (steel) |
$8,950 | $11,395$10,500–$11,996 · 13 listings | ↗+27% | ShopFrom $9,595 | ||
Pre-owned today$11,395 New$8,950 vs new+27% Listings13 Shop pre-owned: Rolex Datejust 41 (steel) at The RealRealFrom $9,595at The RealReal · Trusted by shoppers Lowest price among our resale partners | ||||||
 Rolex · 226570Explorer II 42 (steel) |
$10,600 | $12,717$11,745–$12,984 · 7 listings · thin sample | ↗+20% | ShopFrom $9,950 | ||
Pre-owned today$12,717 New$10,600 vs new+20% Listings7 Shop pre-owned: Rolex Explorer II 42 (steel) at The RealRealFrom $9,950at The RealReal · Great deals every day Lowest price among our resale partners | ||||||
| $6,400 | $7,495$6,745–$7,845 · 12 listings | ↗+17% | ShopFrom $3,995 | |||
 Pre-owned today$7,495 New$6,400 vs new+17% Listings12 Shop pre-owned: Rolex Oyster Perpetual 34 (steel) at The RealRealFrom $3,995at The RealReal · Competitive prices Lowest price among our resale partners | ||||||
| $13,200 | $14,306$11,500–$14,595 · 9 listings · thin sample | ↗+8% | ShopFrom $8,796 | |||
 Pre-owned today$14,306 New$13,200 vs new+8% Listings9 Shop pre-owned: Rolex Yacht-Master 40 (steel) at The RealRealFrom $8,796at The RealReal · Fast, reliable delivery Lowest price among our resale partners | ||||||
| $6,300 | $6,236$4,550–$7,370 · 15 listings | ↘-1% | ShopFrom $3,596 | |||
 Pre-owned today$6,236 New$6,300 vs new−1% Listings15 Shop pre-owned: Rolex Oyster Perpetual 31 (steel) at The RealRealFrom $3,596at The RealReal · Secure checkout Lowest price among our resale partners | ||||||
| $15,550 | $15,078$14,620–$16,344 · 7 listings · thin sample | ↘-3% | ShopFrom $14,245 | |||
 Pre-owned today$15,078 New$15,550 vs new−3% Listings7 Shop pre-owned: Rolex Sea-Dweller Deepsea 44 (steel) at The RealRealFrom $14,245at The RealReal · Trusted luxury retailer Lowest price among our resale partners | ||||||
| $19,450 | $18,560$16,575–$20,278 · 7 listings · thin sample | ↘-5% | ShopFrom $16,150 | |||
 Pre-owned today$18,560 New$19,450 vs new−5% Listings7 Shop pre-owned: Rolex Submariner Date 41 (two-tone) at The RealRealFrom $16,150at The RealReal · Shop with confidence Lowest price among our resale partners | ||||||
 RolexDatejust 36 (steel) |
$8,150 | $7,723$5,995–$9,555 · 38 listings | ↘-5% | ShopFrom $4,895 | ||
Pre-owned today$7,723 New$8,150 vs new−5% Listings38 Shop pre-owned: Rolex Datejust 36 (steel) at The RealRealFrom $4,895at The RealReal · Easy, secure ordering Lowest price among our resale partners | ||||||
 RolexExplorer 36 (steel) |
$7,900 | $7,150$5,846–$8,361 · 5 listings · thin sample | ↘-9% | ShopFrom $5,776 | ||
Pre-owned today$7,150 New$7,900 vs new−9% Listings5 Shop pre-owned: Rolex Explorer 36 (steel) at The RealRealFrom $5,776at The RealReal · Wide selection of styles Lowest price among our resale partners | ||||||
 RolexDatejust 31 (steel) |
$7,700 | $6,626$5,960–$8,823 · 15 listings | ↘-14% | ShopFrom $4,796 | ||
Pre-owned today$6,626 New$7,700 vs new−14% Listings15 Shop pre-owned: Rolex Datejust 31 (steel) at The RealRealFrom $4,796at The RealReal · Trusted by shoppers Lowest price among our resale partners | ||||||
 Omega · 3576.50.00Speedmaster Professional Moonwatch 42 (steel) |
$7,800 | $6,670$6,508–$9,765 · 6 listings · thin sample | ↘-14% | ShopFrom $5,995 | ||
Pre-owned today$6,670 New$7,800 vs new−14% Listings6 Shop pre-owned: Omega Speedmaster Professional Moonwatch 42 (steel) at The RealRealFrom $5,995at The RealReal · Great deals every day Lowest price among our resale partners | ||||||
| $7,050 | $5,796$5,401–$6,311 · 18 listings | ↘-18% | ShopFrom $4,475 | |||
 Pre-owned today$5,796 New$7,050 vs new−18% Listings18 Shop pre-owned: Cartier Ballon Bleu de Cartier 33 (steel) at The RealRealFrom $4,475at The RealReal · Competitive prices Lowest price among our resale partners | ||||||
| $7,400 | $5,571$5,031–$5,607 · 7 listings · thin sample | ↘-25% | ShopFrom $4,796 | |||
 Pre-owned today$5,571 New$7,400 vs new−25% Listings7 Shop pre-owned: Omega Seamaster Aqua Terra 41 (steel) at The RealRealFrom $4,796at The RealReal · Fast, reliable delivery Lowest price among our resale partners | ||||||
| $20,050 | $14,398$13,331–$21,760 · 8 listings · thin sample | ↘-28% | ShopFrom $10,250 | |||
 Pre-owned today$14,398 New$20,050 vs new−28% Listings8 Shop pre-owned: Rolex GMT-Master II 40 (two-tone) at The RealRealFrom $10,250at The RealReal · Secure checkout Lowest price among our resale partners | ||||||
| $7,500 | $5,277$4,218–$5,610 · 23 listings | ↘-30% | ShopFrom $3,116 | |||
 Pre-owned today$5,277 New$7,500 vs new−30% Listings23 Shop pre-owned: Cartier Ballon Bleu de Cartier 36 (steel) at The RealRealFrom $3,116at The RealReal · Trusted luxury retailer Lowest price among our resale partners | ||||||
| $8,500 | $4,295$4,038–$5,100 · 25 listings | ↘-49% | ShopFrom $3,596 | |||
 Pre-owned today$4,295 New$8,500 vs new−49% Listings25 Shop pre-owned: Cartier Ballon Bleu de Cartier 42 (steel) at The RealRealFrom $3,596at The RealReal · Shop with confidence Lowest price among our resale partners | ||||||
 Audemars PiguetRoyal Oak 41 (steel) |
— | $60,083$52,791–$62,574 · 5 listings · thin sample | —No retail price | |||
Pre-owned today$60,083 New— vs new— Listings5 | ||||||
 Audemars PiguetRoyal Oak 33 (two-tone) |
— | $21,602$19,995–$22,621 · 7 listings · thin sample | —No retail price | ShopFrom $18,850 | ||
Pre-owned today$21,602 New— vs new— Listings7 Shop pre-owned: Audemars Piguet Royal Oak 33 (two-tone) at The RealRealFrom $18,850at The RealReal · Easy, secure ordering Lowest price among our resale partners | ||||||
 Audemars PiguetRoyal Oak Offshore (gold) |
— | $38,995$38,995–$54,000 · 5 listings · thin sample | —No retail price | ShopFrom $30,000 | ||
Pre-owned today$38,995 New— vs new— Listings5 Shop pre-owned: Audemars Piguet Royal Oak Offshore (gold) at The RealRealFrom $30,000at The RealReal · Wide selection of styles Lowest price among our resale partners | ||||||
How the Index
is built
The Resale Price Index is a dataset Luxe Digital collects and updates every morning.
Every morning we read the pre-owned listings for every model we track on the resale sites we follow, and take the median asking price for each model. We compare it with the brand's retail price, its US price before tax. We check retail prices by hand and update them when a brand changes its prices.
An asking price is what the seller wants, and buyers can end up paying a different price. Every listing is pre-owned, and the feeds do not tell us its condition. A model needs at least five listings on the day to appear, and we mark it as a thin sample below ten.
- 01
Pre-owned listings, read daily
One median asking price per model
Each morning we read every matching listing on the resale sites we follow and take the median asking price for each model. The range under each price covers the middle half of listings.
- 02
Compared with retail
The brand's US price before tax
We compare each resale price with what the brand charges new in the US. If a brand has stopped making a model or does not publish a price, we leave the comparison blank.
- 03
Rare materials tracked separately
Exotic leathers, gold and platinum
Bags in exotic leathers and watches in gold or platinum are tracked as separate models, so a single rare listing does not pull up the median of the standard model.
Resale vs retail is the median resale price divided by the retail price, minus one. A model listed for $15,000 with a $10,000 retail price shows +50%. A brand's typical figure is the median of its models.
Is the resale price what people actually paid?
Where do the prices come from?
Why does a model have no retail price?
How do you handle rare materials?
Why did a model disappear from the table?
Is the listing behind the Shop link still for sale?
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