2022 Ferrari Daytona SP3 heads to RM Sotheby's with a $13 million estimate

A 2022 Ferrari Daytona SP3 is headed to RM Sotheby's London Auction on October 31, carrying an estimate between $10 million and $13 million. It is one of 600 examples of the V-12 supercar ever built, and its provenance sets it apart before a bid is cast.

The press demonstrator

This is Maranello's own press demonstrator, the official development car Ferrari handed to journalists through the second half of 2022. It starred in reviews by Road & Track and Motor Sport, and Top Gear drove it for what became the show's final episode.

The left-hand-drive car left the line in June 2022 finished in three-coat Giallo Triplo Strato paint over Rosso Ferrari leather. A removable carbon-fiber hardtop, airbrushed Scuderia shields and red calipers behind 20-inch forged wheels round it out, along with a Vettura Di Sviluppo plaque between the seats.

That plaque marks it as a factory-development car, the rare SP3 configured by Ferrari's designers rather than a single buyer. After its press duties the car returned to Maranello for engineering work, then passed to top UK dealer H.R. Owen before selling in March 2025 to its first private owner.

The odometer shows 2,948 miles, a figure that reads as used for a modern collectible. Harvey Stanley, RM Sotheby's director of Private Sales, argues the provenance outweighs the mileage. He calls Daytona SP3s among the most collectible Ferraris ever and this example especially special.

What appeals, Stanley says, is that Ferrari's designers configured it to their own standard rather than to one buyer's taste, and that it remains in absolutely perfect condition. Those two points, more than the color or the miles, are what the estimate is built on.

The Icona series

The Daytona SP3 arrived in 2022 as the third entry in Ferrari's invitation-only Icona series, blending modern running gear with retro bodywork after the Monza SP1 and SP2 of 2018. The name salutes the marque's 1-2-3 finish at the 1967 24 Hours of Daytona, a reversal of its Le Mans defeat the year before.

Loosely based on the LaFerrari platform, the SP3 wears a wraparound windshield, muscular arches, a removable carbon roof panel and a slatted rear section inspired by the 1960s sports prototypes. Power comes from a variation of the 6.5-liter V-12 used in the 812 Superfast and LaFerrari.

That engine is the most powerful naturally aspirated production unit in Ferrari's history, producing 829 hp. It pushes the 3,240-pound two-seater from zero to 62 mph in 2.85 seconds and on to 211 mph, more horsepower than Formula 1 or Can-Am cars could claim when it launched.

The estimate

At launch the SP3 reportedly wore a $2.2 million price tag, which makes the $10 million to $13 million estimate a steep re-rating in four years. Stanley calls the number not a big price tag, and he has two public results to lean on for the comparison.

A one-off Tailor Made SP3 sold for $26 million at Monterey in 2025, though that was a charity sale. More telling, Stanley says, is the $17.825 million a yellow SP3 showing just 227 miles fetched at RM Sotheby's auction during Monterey Car Week this past August.

The gap between $17.8 million for a 227-mile car and this one's $10 million to $13 million range is the mileage and the owner history doing their work. A development car with nearly 3,000 miles is a different object to a barely driven private example, and the estimate prices that in.

Stanley reads urgency in the market. He says serious Ferrari collectors know an SP4 is on the way, and many believe owning an SP3 is a prerequisite for an allocation on the next Icona car. That squeeze, he argues, is pulling buyers toward available SP3s now.

Ferrari has led our ranking of the best Italian car brands, a reputation forged in Formula One and its 16 constructors' championships. The marque's modern supercars are at the top of a league that runs from Lamborghini and Pagani down to Fiat, Italy's oldest and most popular nameplate.

Our coverage of the most expensive cars ever sold puts a 1963 Ferrari 250 GTO at $70 million in the private-sale record, while a 1955 Mercedes 300 SLR Uhlenhaut Coupe tops all auctions at $142 million. The SP3's estimate lands well below those heights but firmly in modern hypercar territory.

When we ranked the world's priciest machines, this century's leaders were Rolls-Royce and Bugatti one-offs, with the McLaren Speedtail closing the list at $2.25 million.

The London Auction gives bidders a date and a clear range to work toward. Whoever secures it gains a car whose press history is inseparable from modern Ferrari iconography, and whose factory-issued configuration cannot be ordered again.