skip to content
subscribe
Luxe Digital Rankings In partnership with (opens in new tab)

Fastest rising

The brands gaining AI visibility fastest, measured against the rest of the field each month.

Luxury brands ranked by mention growth net of the field median. October 2026 issue. Sortable by every column.
Details
1MyrqvistShoes+102.8%791 mentions7 mo of data
2GrönefeldWatches+86.6%12 mentions9 mo of data
3GemballaCars+74.1%45 mentions×11.3
4HaliosWatches+69.0%31 mentions7 mo of data
5Audemars PiguetWatches+63.8%3,166 mentions×2.2
6RepossiJewelry+63.6%46 mentions×3.5
7KhaiteFashion+60.2%295 mentions×2.6
8YangwangCars+59.5%159 mentions×79.5
9TraskaWatches+55.5%76 mentions7 mo of data
10ZenvoCars+54.7%79 mentions×5.3
11A. Lange & SöhneWatches+49.3%540 mentions+55%
12H. Moser & CieWatches+48.6%115 mentions−10%
13RimacCars+35.7%395 mentions×6.4
14OmegaWatches+35.2%7,179 mentions×3.2
15MejuriJewelry+34.5%2,066 mentions+96%
16Vacheron ConstantinWatches+34.1%1,498 mentions×2.1
17De BethuneWatches+33.7%25 mentions+79%
18Rolls-RoyceCars+32.7%5,402 mentions×2.2
19Tod'sFashion+32.5%925 mentions×2.3
20Kurono TokyoWatches+32.3%134 mentions7 mo of data
21RessenceWatches+31.9%61 mentions×2.9
22Ralph LaurenFashion+31.6%20,017 mentions×2.7
23BerlutiFashion+30.8%584 mentions+75%
24Hispano SuizaCars+29.5%20 mentions×2.2
25Loro PianaFashion+29.5%4,774 mentions×3.7
26The RowFashion+28.8%1,537 mentions×2.1
27MingWatches+28.8%81 mentions7 mo of data
28Dinh VanJewelry+27.7%182 mentions+54%
29Bottega VenetaFashion+27.0%3,228 mentions×3.2
30TroubadourBags+26.6%133 mentions7 mo of data
31UrwerkWatches+26.0%46 mentions×2.7
32AutodromoWatches+25.1%18 mentions7 mo of data
33Patek PhilippeWatches+24.4%5,372 mentions×2.5
34SingerCars+24.3%161 mentions×2.4
35RUFCars+24.1%88 mentions×5.9
36RivianCars+23.8%2,632 mentions×2.4
37Maurice LacroixWatches+23.0%574 mentions+98%
38TudorWatches+22.6%3,498 mentions×2.3
39TissotWatches+21.6%8,512 mentions×3.0
40Moritz GrossmannWatches+21.0%43 mentions×2.4
41Grand SeikoWatches+20.3%3,266 mentions+65%
42SerapianBags+20.0%60 mentions×2.5
43Gordon Murray AutomotiveCars+20.0%20 mentions−13%
44Marc Philipp GemballaCars+20.0%8 mentions7 mo of data
45Nivada GrenchenWatches+19.1%359 mentions7 mo of data
46AcuraCars+18.8%4,475 mentions+85%
47BentleyCars+18.8%4,047 mentions+96%
48YemaWatches+18.8%218 mentions7 mo of data
49Alexander McQueenFashion+18.7%2,059 mentions×2.5
50NIOCars+18.5%1,653 mentions×2.7
51F.P. JourneWatches+17.9%323 mentions×2.8
52MansoryCars+17.1%2,730 mentions×2.2
53Max MaraFashion+16.8%2,226 mentions×2.0
54Parmigiani FleurierWatches+16.6%91 mentions×2.2
55PaganiCars+16.1%1,952 mentions×5.8
56Brunello CucinelliFashion+15.9%1,790 mentions×4.0
57Johnstons of ElginFashion+15.8%385 mentions7 mo of data
58Carl F. BuchererWatches+15.6%138 mentions+97%
59ZelosWatches+14.8%41 mentions7 mo of data
60LucidCars+14.7%2,873 mentions×2.6
61KoenigseggCars+14.4%2,819 mentions×4.9
62MonclerFashion+14.3%4,677 mentions×2.8
63Jaquet DrozWatches+13.5%52 mentions×2.4
64SericaWatches+13.5%123 mentions7 mo of data
65HongqiCars+13.0%340 mentions×3.7
66SeikoWatches+13.0%15,537 mentions×2.2
67The Frankie ShopFashion+12.8%1,113 mentions7 mo of data
68LorierWatches+12.8%111 mentions7 mo of data
69NodusWatches+12.6%63 mentions7 mo of data
70TAG HeuerWatches+11.4%6,096 mentions×2.0
71BugattiCars+11.2%5,886 mentions×3.9
72Furlan MarriWatches+10.9%123 mentions7 mo of data
73TeslaCars+10.4%43,523 mentions×2.9
74LamborghiniCars+10.4%16,354 mentions×2.4
75HamiltonWatches+10.4%3,395 mentions×2.0
76NOMOS GlashütteWatches+10.2%1,501 mentions×2.4
77Mercedes-BenzCars+9.9%53,588 mentions×2.3
78Ulysse NardinWatches+9.9%292 mentions×4.1
79SinnWatches+9.8%478 mentions7 mo of data
80Christopher WardWatches+9.5%1,010 mentions×2.1
81Studio NicholsonFashion+9.3%244 mentions7 mo of data
82Aston MartinCars+9.2%7,800 mentions×2.7
83BlancpainWatches+9.2%1,067 mentions×2.5
84IWCWatches+9.1%2,283 mentions+95%
85Lotus CarsCars+8.9%3,166 mentions+90%
86EagleCars+8.5%67 mentions×3.4
87Extreme CashmereFashion+8.2%79 mentions7 mo of data
88RolexWatches+8.0%36,168 mentions×2.7
89FarerWatches+7.9%188 mentions7 mo of data
90BurberryFashion+7.9%19,398 mentions×2.3
91Tiffany & CoWatches+7.8%9,280 mentions×2.0
92GenesisCars+7.6%5,981 mentions+99%
93Jessica McCormackJewelry+7.6%75 mentions7 mo of data
94TrilobeWatches+7.5%29 mentions×2.9
95Louis VuittonFashion+7.5%60,515 mentions×3.3
96Officine GénéraleFashion+7.4%64 mentions7 mo of data
97ZenithWatches+7.3%834 mentions×2.4
98CartierWatches+7.2%27,282 mentions×3.8
99De TomasoCars+7.2%129 mentions×4.6
100PradaFashion+7.1%18,097 mentions×3.3
101BrabusCars+7.0%5,543 mentions+93%
102LanvinFashion+7.0%1,490 mentions×2.1
103Off-WhiteFashion+7.0%2,437 mentions×2.2
104EberjeyFashion+6.9%1,396 mentions7 mo of data
105BreitlingWatches+6.5%2,437 mentions×2.0
106HermèsFashion+6.5%25,628 mentions×2.3
107SuitsupplyFashion+6.5%6,959 mentions7 mo of data
108Studio Underd0gWatches+6.2%202 mentions7 mo of data
109NanushkaFashion+5.9%180 mentions7 mo of data
110AuraleeFashion+5.8%261 mentions7 mo of data
111KarmaCars+5.8%187 mentions+55%
112McLarenCars+5.7%7,940 mentions+99%
113LexusCars+5.6%16,804 mentions+52%
114Richard MilleWatches+5.6%2,199 mentions+29%
115Armin StromWatches+5.6%44 mentions×3.4
116GucciFashion+5.6%35,140 mentions×3.0
117BulovaWatches+5.5%2,168 mentions×2.5
118MessikaJewelry+5.3%1,372 mentions×2.5
119Drake'sFashion+5.3%763 mentions7 mo of data
120PaneraiWatches+5.1%1,425 mentions×2.3
121LonginesWatches+4.9%5,399 mentions×2.3
122LIV Swiss WatchesWatches+4.9%253 mentions+29%
123LoeweFashion+4.5%6,828 mentions×2.8
124AvatrCars+4.5%205 mentions×3.2
125PiagetWatches+4.4%869 mentions+90%
126Our LegacyFashion+4.0%541 mentions7 mo of data
127Sonia RykielFashion+3.9%34 mentions+79%
128Girard-PerregauxWatches+3.7%329 mentions×2.4
129RoujeFashion+3.5%505 mentions7 mo of data
130MontblancWatches+3.5%6,695 mentions×3.3
131Jaeger-LeCoultreWatches+3.0%1,982 mentions×2.6
132SandroFashion+2.8%2,073 mentions7 mo of data
133Anita KoJewelry+2.8%36 mentions7 mo of data
134Horizn StudiosBags+2.8%2,240 mentions7 mo of data
135PorscheCars+2.6%86,403 mentions×2.3
136ValentinoFashion+2.5%8,544 mentions×2.4
137Saint LaurentFashion+2.4%8,163 mentions×4.9
138BremontWatches+2.4%412 mentions−10%
139Li AutoCars+2.3%273 mentions×2.1
140AspesiFashion+1.8%137 mentions7 mo of data
141DenzaCars+1.4%645 mentions×8.3
142ChanelFashion+1.3%41,841 mentions×2.7
143NorqainWatches+1.3%243 mentions7 mo of data
144behnoBags+1.2%173 mentions7 mo of data
145Globe-TrotterBags+1.1%657 mentions+78%
146InfinitiCars+1.1%7,555 mentions×2.1
147CzapekWatches+0.9%56 mentions+93%
148MikimotoJewelry+0.9%545 mentions×2.9
149GoyardBags+0.7%5,944 mentions×2.2
150AmiriFashion+0.6%2,908 mentions×3.1
151CelineFashion+0.6%4,066 mentions×2.7
152Rick OwensFashion+0.1%2,207 mentions×2.4
153FendiFashion+0.0%3,624 mentions×2.4
154Canada GooseFashion−0.0%6,086 mentions7 mo of data
155CadillacCars−0.1%8,619 mentions+68%
156MB&FWatches−0.3%104 mentions×3.2
157VolvoCars−0.3%38,242 mentions×2.3
158Glashütte OriginalWatches−0.4%410 mentions×2.1
159DiorFashion−0.5%74,517 mentions×2.3
160BalenciagaFashion−0.7%11,162 mentions×4.2
161MaseratiCars−1.0%5,955 mentions×3.7
162FerrariCars−1.0%23,600 mentions×2.3
163Emilio PucciFashion−1.1%698 mentions×3.0
164BellroyBags−1.2%2,264 mentions7 mo of data
165Franck MullerWatches−1.3%886 mentions+73%
166ZegnaFashion−1.4%1,726 mentions×2.0
167HublotWatches−1.4%2,358 mentions×2.9
168Axel ArigatoShoes−1.4%1,269 mentions7 mo of data
169OtiumbergJewelry−1.4%47 mentions7 mo of data
170LemaireFashion−1.5%623 mentions7 mo of data
171LincolnCars−1.5%4,870 mentions+59%
172RadoWatches−1.6%3,757 mentions×2.8
173Private White V.C.Fashion−1.8%174 mentions7 mo of data
174HennesseyCars−1.9%243 mentions+8%
175Thom BrowneFashion−1.9%575 mentions+16%
176JaguarCars−2.0%8,456 mentions×3.3
177DamaskoWatches−2.0%49 mentions7 mo of data
178Laurent FerrierWatches−2.0%49 mentions+48%
179AudiCars−2.2%41,137 mentions×3.9
180Bell & RossWatches−2.2%399 mentions×2.0
181GanniFashion−2.3%2,542 mentions7 mo of data
182Golden GooseShoes−2.3%5,326 mentions7 mo of data
183BMWCars−2.4%34,351 mentions+40%
184TechartCars−2.4%152 mentions−1%
185GivenchyFashion−2.4%2,346 mentions×4.0
186UnimaticWatches−2.5%153 mentions7 mo of data
187AsketFashion−2.5%1,425 mentions7 mo of data
188MétierBags−2.7%52 mentions7 mo of data
189VersaceFashion−2.8%18,822 mentions×2.4
190M.GemiShoes−3.0%64 mentions7 mo of data
191Dries Van NotenFashion−3.1%367 mentions×2.3
192Alo YogaFashion−3.2%4,755 mentions7 mo of data
193Anine BingFashion−3.6%900 mentions7 mo of data
194Manolo BlahnikShoes−3.8%1,145 mentions×2.5
195Maison MargielaFashion−3.9%6,154 mentions×3.0
196Tory BurchFashion−4.0%5,505 mentions7 mo of data
197ChloéFashion−4.0%4,247 mentions×2.3
198BalticWatches−4.0%317 mentions7 mo of data
199CzingerCars−4.0%47 mentions×23.5
200BrewWatches−4.3%290 mentions7 mo of data
201Roger DubuisWatches−4.3%230 mentions×2.9
202AllbirdsShoes−4.4%861 mentions7 mo of data
203Jimmy ChooShoes−4.4%5,218 mentions×2.4
204RimowaBags−4.5%3,380 mentions×2.8
205MorganCars−4.8%737 mentions×2.6
206Baume & MercierWatches−4.8%472 mentions+97%
207Miu MiuFashion−5.2%6,631 mentions×3.1
208EverratiCars−5.5%69 mentions×2.1
209St. AgniFashion−5.6%263 mentions7 mo of data
210AlaïaFashion−5.7%659 mentions×2.7
211FormexWatches−5.8%400 mentions7 mo of data
212ChaumetJewelry−5.9%1,233 mentions×2.6
213Christian LouboutinShoes−5.9%6,663 mentions+99%
214Luca FaloniFashion−6.1%1,128 mentions7 mo of data
215BreguetWatches−6.2%808 mentions×2.9
216anOrdainWatches−6.2%75 mentions7 mo of data
217PolèneBags−6.3%2,639 mentions7 mo of data
218With Nothing UnderneathFashion−6.3%167 mentions7 mo of data
219FredJewelry−6.4%321 mentions×2.3
220Nina RicciFashion−6.4%1,151 mentions+95%
221VelascaShoes−6.5%217 mentions7 mo of data
222SunspelFashion−6.6%987 mentions7 mo of data
223Salvatore FerragamoFashion−6.7%3,120 mentions×2.7
224MarathonWatches−6.8%670 mentions7 mo of data
225Alpha IndustriesFashion−7.0%2,122 mentions7 mo of data
226KAAIBags−7.2%137 mentions7 mo of data
227DoenFashion−7.6%350 mentions7 mo of data
228Beckett SimononShoes−7.9%2,053 mentions7 mo of data
229OrisWatches−8.0%1,368 mentions×2.4
230Van Cleef & ArpelsJewelry−8.1%11,012 mentions×2.2
231Oak & OscarWatches−8.5%43 mentions7 mo of data
232PolestarCars−8.8%5,477 mentions×2.0
233TumiBags−9.1%2,055 mentions+88%
234JacquemusFashion−9.1%2,960 mentions×2.7
235David YurmanJewelry−9.2%2,039 mentions×2.2
236Jean Paul GaultierFashion−9.2%12,469 mentions×3.2
237ArmaniFashion−9.2%11,396 mentions×3.0
238SantoniShoes−9.3%508 mentions×2.2
239SézaneFashion−9.3%4,008 mentions7 mo of data
240TotemeFashion−9.3%700 mentions7 mo of data
241Harry WinstonJewelry−9.4%1,098 mentions+72%
242Harber LondonBags−9.4%688 mentions7 mo of data
243Automobili PininfarinaCars−9.4%106 mentions×2.1
244SchiaparelliFashion−9.6%448 mentions×3.5
245Land RoverCars−9.7%10,448 mentions+51%
246Karl LagerfeldFashion−9.8%1,761 mentions×2.9
247MarniFashion−9.8%795 mentions×2.2
248Me+EmFashion−9.9%1,762 mentions7 mo of data
249GrensonShoes−10.1%188 mentions7 mo of data
250MissomaJewelry−10.9%1,507 mentions7 mo of data
251Crockett & JonesShoes−11.1%2,275 mentions+47%
252PomellatoJewelry−11.1%274 mentions×2.5
253AmberjackShoes−11.1%370 mentions7 mo of data
254Mansur GavrielBags−11.2%145 mentions7 mo of data
255Oliver CabellShoes−11.3%2,431 mentions7 mo of data
256Dolce & GabbanaFashion−11.9%8,677 mentions+85%
257GraffJewelry−12.1%1,414 mentions×2.3
258Jil SanderFashion−12.2%762 mentions×2.4
259Taylor StitchFashion−12.6%2,925 mentions7 mo of data
260BulgariWatches−13.0%10,566 mentions×2.9
261Acne StudiosFashion−13.1%1,907 mentions×2.4
262VoutilainenWatches−13.4%4 mentions6 mo of data
263DelvauxBags−13.8%459 mentions+76%
264Brilliant EarthJewelry−13.8%36,631 mentions7 mo of data
265BrioniFashion−14.1%539 mentions+85%
266AwayBags−14.3%2,325 mentions7 mo of data
267ValextraBags−14.4%185 mentions+81%
268Hugo BossFashion−14.9%22,510 mentions7 mo of data
269Stella McCartneyFashion−15.0%1,514 mentions+90%
270ChopardWatches−15.2%1,711 mentions×2.1
271Astley ClarkeJewelry−15.4%342 mentions7 mo of data
272AurateJewelry−15.5%93 mentions7 mo of data
273MontaWatches−15.7%41 mentions7 mo of data
274VaultskinBags−15.9%234 mentions7 mo of data
275Carl FriedrikBags−17.2%5,115 mentions7 mo of data
276Monica VinaderJewelry−17.6%2,835 mentions7 mo of data
277NovitecCars−17.7%111 mentions−31%
278AlpinaWatches−17.7%131 mentions+34%
279Todd SnyderFashion−17.8%518 mentions7 mo of data
280BoucheronJewelry−18.9%1,002 mentions×2.7
281VraiJewelry−19.2%7,540 mentions7 mo of data
282Calvin KleinFashion−19.3%1,387 mentions7 mo of data
283Sophie Bille BraheJewelry−19.4%47 mentions7 mo of data
284Alfa RomeoCars−19.8%1,662 mentions+66%
285SwarovskiJewelry−19.9%13,483 mentions7 mo of data
286BuccellatiJewelry−19.9%358 mentions×2.9
287MonosBags−20.9%915 mentions7 mo of data
288L'Estrange LondonFashion−21.2%35 mentions7 mo of data
289KOIOShoes−21.6%1,435 mentions7 mo of data
290CuyanaBags−22.4%272 mentions7 mo of data
291MeerminShoes−22.7%302 mentions7 mo of data
292BalmainFashion−22.9%1,785 mentions+28%
293Buck MasonFashion−23.3%625 mentions7 mo of data
294Norse ProjectsFashion−24.5%183 mentions7 mo of data
295Arnold & SonWatches−25.9%21 mentions×2.1
296ZeekrCars−25.9%14 mentions−69%
297CalpakBags−26.5%5,099 mentions7 mo of data
298Edward GreenShoes−26.5%139 mentions×2.2
299CarminaShoes−26.6%451 mentions7 mo of data
300FoundraeJewelry−28.8%126 mentions7 mo of data
301Church'sShoes−29.3%269 mentions+94%
302John LobbShoes−39.6%169 mentions+92%
303StowaWatches−40.0%44 mentions7 mo of data
304GhurkaBags−44.6%22 mentions+38%
305BamfordWatches−53.4%3 mentions−73%
306Common ProjectsShoes−59.4%61 mentions7 mo of data

Nothing in the ranking matches that. Clear the search to see every brand.

Showing 306 of 306 brands · October 2026 issue.

Methodology

How the Index
is built

The Luxury AI Visibility Index is a proprietary dataset developed and maintained by Luxe Digital in partnership with Worthbury.

When AI models answer user prompts, they cite their sources. Every time an engine references a brand's official domain, we log it as an AI citation. We aggregate these metrics monthly across five major AI engines to calculate each brand's overall performance. Each issue's data is collected during the previous calendar month.

Luxe Digital independently curates the brand roster and methodology. Rankings are purely performance-based—no brand can purchase placement, and all listings are 100% unsponsored.

  1. 01

    Direct Source Tracking

    Tracking monthly mentions per brand

    We query five leading AI engines monthly for every brand on our index. We measure how frequently an engine cites official brand domains when generating answers, establishing a reliable monthly baseline.

  2. 02

    Five Engines, Weighted Equally

    Every engine counts the same

    We track ChatGPT, Google AI Mode, Perplexity, Google AI Overviews and Gemini, and each one counts the same toward a brand's score. We could not measure how much each engine is worth to a luxury buyer, so we do not claim to. We review the list of engines once a year.

  3. 03

    Logarithmic Scoring

    Smallest Largest

    A scoring system that grows with the brands

    Brand visibility spans multiple orders of magnitude. We apply a logarithmic curve to normalized mentions, ensuring proportional growth and fair comparison between established giants and emerging labels.

  4. 04

    Fixed Index Baselines

    A reliable historical ranking

    Scores are mapped to a fixed 0–100 scale rather than shifting relative to the monthly top performer. Adding or removing brands never alters existing scores, and published historical data remains permanent.

Our final score combines mention counts across the five engines with logarithmic scaling to deliver a unified visibility score out of 100. Most of that score is how often the engines cite a brand, with smaller weight for how many of the five cite it and how visible the brand is in ordinary search.

Frequently asked questions
How can a brand improve its AI visibility score?
Start with our guide on getting your brand recommended by AI answer engines. The key: AI models cite the sources they encounter in authoritative publications. When outlets like Luxe Digital write about your brand, those articles become material the engines cite when answering shopper questions.
What happens when an engine lacks data for a brand?
The engine is marked as Not Tracked and excluded from the overall calculation. The row will reflect partial coverage (e.g., “4 of 5 engines”) so incomplete data is never mistaken for a zero score.
Do some engines count more than others?
No. ChatGPT, Google AI Mode, Perplexity, Google AI Overviews and Gemini each carry the same weight in the score. We review which engines the Index covers once a year and document any change here.
Why do some engines show incomplete historical charts?
Data tracking began at different times for certain engines. We store data from the exact month coverage started, ensuring historical charts accurately reflect active tracking rather than false drops to zero.
Why is Claude not included in the index?
Reliable citation tracking for Claude is not yet integrated into our dataset. To protect data integrity, we do not estimate metrics. Claude will join the Index on the same footing as the other engines as soon as verified data becomes available.
Why does a brand sometimes show no month-over-month movement?
Newly indexed brands require a three-month baseline before trend movement can be calculated. These listings display as New until historical data is established.
Which brand domains are tracked?
We track all active domains owned by a brand. Because regional sites (like bmwusa.com) often generate higher search volume than global domains (bmw.com), all official brand properties are aggregated into the brand's total score.
Which product categories are excluded from the Index?
Wine, spirits, and champagne are permanently excluded. Inclusion for all other categories is evaluated based on luxury positioning and market presence, with roster updates published periodically.
Read next

Working the
answer engines

These guides cover what moves a brand's mentions.

AI Search vs. Google: The New Rules for Luxury Brand VisibilityWhy ChatGPT Recommends Your CompetitorHow to Get Your Brand Recommended by ChatGPTAI Visibility Checklist for Luxury Brands: 28 Checks You Can Run Today
In partnership with

Make it easy for the right people to find you.

Luxe Digital helps luxury brands get discovered online. Worthbury does the same for the people behind them.

Worthbury is our sister publication. It covers the luxury and lifestyle industry and publishes verified profiles of its members: founders, creative directors, consultants, and specialists.

Read Worthbury (opens in new tab) Apply to join (opens in new tab)