skip to content
subscribe
Luxe Digital Rankings In partnership with (opens in new tab)

Fastest rising

The brands gaining AI visibility fastest, measured against the rest of the field each month.

Luxury brands ranked by mention growth net of the field median. November 2026 issue. Sortable by every column.
Details
1CzingerCars+75.2%77 mentions×77.0
2BamfordWatches+44.7%4 mentions−20%
3AmiriFashion+32.0%3,509 mentions×4.7
4De BethuneWatches+23.4%28 mentions×2.8
5AutodromoWatches+22.5%20 mentions8 mo of data
6Furlan MarriWatches+17.9%131 mentions8 mo of data
7Nivada GrenchenWatches+17.5%381 mentions8 mo of data
8AspesiFashion+17.2%145 mentions8 mo of data
9CzapekWatches+16.7%59 mentions×3.3
10Sophie Bille BraheJewelry+15.6%49 mentions8 mo of data
11TrilobeWatches+14.8%30 mentions×2.7
12Dinh VanJewelry+14.7%188 mentions+88%
13Dries Van NotenFashion+13.8%376 mentions×3.0
14ZelosWatches+13.8%42 mentions8 mo of data
15UrwerkWatches+13.6%47 mentions×3.6
16BellroyBags+13.1%2,304 mentions8 mo of data
17Axel ArigatoShoes+12.6%1,284 mentions8 mo of data
18Ulysse NardinWatches+12.1%294 mentions×5.9
19Studio Underd0gWatches+11.4%202 mentions8 mo of data
20SingerCars+10.8%160 mentions×3.7
21YemaWatches+10.5%216 mentions8 mo of data
22RivianCars+10.1%2,598 mentions×4.1
23BugattiCars+9.9%5,799 mentions×6.0
24TotemeFashion+9.5%687 mentions8 mo of data
25DoenFashion+9.4%343 mentions8 mo of data
26AlpinaWatches+9.1%128 mentions+73%
27TissotWatches+9.1%8,314 mentions×4.3
28AvatrCars+8.9%200 mentions×5.0
29FredJewelry+8.3%311 mentions×2.5
30GanniFashion+8.2%2,461 mentions8 mo of data
31HaliosWatches+8.2%30 mentions8 mo of data
32RUFCars+8.0%85 mentions×7.7
33VelascaShoes+7.7%209 mentions8 mo of data
34HamiltonWatches+7.6%3,268 mentions×2.7
35NIOCars+7.3%1,586 mentions×3.6
36A. Lange & SöhneWatches+7.3%518 mentions×2.7
37JacquemusFashion+7.3%2,839 mentions×3.4
38St. AgniFashion+7.2%252 mentions8 mo of data
39LexusCars+7.2%16,094 mentions×2.3
40Lotus CarsCars+7.0%3,028 mentions×2.5
41Kurono TokyoWatches+6.9%128 mentions8 mo of data
42DelvauxBags+6.8%438 mentions×2.8
43LucidCars+6.7%2,738 mentions×3.3
44Automobili PininfarinaCars+6.7%101 mentions×2.0
45SinnWatches+6.6%455 mentions8 mo of data
46ZenvoCars+6.3%75 mentions×5.8
47Alo YogaFashion+6.1%4,504 mentions8 mo of data
48LanvinFashion+6.1%1,411 mentions×2.5
49RolexWatches+6.0%34,234 mentions×3.9
50NorqainWatches+6.0%230 mentions8 mo of data
51Our LegacyFashion+6.0%512 mentions8 mo of data
52KoenigseggCars+6.0%2,667 mentions×7.5
53LorierWatches+6.0%105 mentions8 mo of data
54Maison MargielaFashion+5.9%5,817 mentions×3.9
55BalticWatches+5.7%299 mentions8 mo of data
56Alexander McQueenFashion+5.6%1,941 mentions×2.8
57Rick OwensFashion+5.6%2,080 mentions×2.8
58Jean Paul GaultierFashion+5.5%11,735 mentions×4.2
59ValextraBags+5.4%174 mentions×2.2
60ChaumetJewelry+5.3%1,158 mentions×2.9
61Max MaraFashion+5.0%2,084 mentions×2.4
62TraskaWatches+4.8%71 mentions8 mo of data
63StowaWatches+4.6%41 mentions8 mo of data
64CartierWatches+4.6%25,420 mentions×4.3
65The RowFashion+4.5%1,432 mentions×2.7
66AcuraCars+4.4%4,163 mentions×2.8
67BreitlingWatches+4.4%2,266 mentions×3.0
68PorscheCars+4.3%80,315 mentions×2.8
69McLarenCars+4.2%7,368 mentions×2.6
70SantoniShoes+4.1%471 mentions×2.9
71RimacCars+4.0%366 mentions×9.6
72Audemars PiguetWatches+4.0%2,931 mentions×3.6
73MonclerFashion+3.8%4,322 mentions×3.5
74Rolls-RoyceCars+3.7%4,990 mentions×3.2
75Richard MilleWatches+3.7%2,031 mentions+79%
76Anine BingFashion+3.7%831 mentions8 mo of data
77Parmigiani FleurierWatches+3.7%84 mentions×2.5
78M.GemiShoes+3.6%59 mentions8 mo of data
79OmegaWatches+3.5%6,614 mentions×5.5
80LoeweFashion+3.4%6,285 mentions×3.4
81Aston MartinCars+3.4%7,179 mentions×3.6
82Bell & RossWatches+3.4%367 mentions×2.5
83Saint LaurentFashion+3.4%7,508 mentions×5.5
84BrabusCars+3.3%5,098 mentions×2.5
85ZenithWatches+3.3%767 mentions×3.3
86Van Cleef & ArpelsJewelry+3.2%10,117 mentions×2.9
87DenzaCars+3.2%592 mentions×11.4
88SézaneFashion+3.1%3,676 mentions8 mo of data
89VolvoCars+3.1%35,072 mentions×2.6
90RimowaBags+3.1%3,099 mentions×3.5
91NanushkaFashion+3.0%165 mentions8 mo of data
92Anita KoJewelry+3.0%33 mentions8 mo of data
93GrönefeldWatches+3.0%11 mentions10 mo of data
94MessikaJewelry+2.9%1,256 mentions×2.9
95LemaireFashion+2.9%570 mentions8 mo of data
96PaganiCars+2.8%1,785 mentions×7.1
97MaseratiCars+2.8%5,444 mentions×5.8
98GoyardBags+2.8%5,433 mentions×2.9
99Christian LouboutinShoes+2.7%6,085 mentions×2.5
100RepossiJewelry+2.7%42 mentions×2.8
101LamborghiniCars+2.5%14,905 mentions×3.3
102GemballaCars+2.5%41 mentions×10.3
103BentleyCars+2.5%3,687 mentions×2.5
104MansoryCars+2.4%2,486 mentions×4.2
105PolèneBags+2.4%2,403 mentions8 mo of data
106GenesisCars+2.4%5,442 mentions×2.6
107TAG HeuerWatches+2.3%5,543 mentions×2.8
108Armin StromWatches+2.3%40 mentions×8.0
109Canada GooseFashion+2.2%5,528 mentions8 mo of data
110SeikoWatches+2.2%14,107 mentions×3.0
111De TomasoCars+2.1%117 mentions×9.8
112Officine GénéraleFashion+2.0%58 mentions8 mo of data
113Christopher WardWatches+2.0%915 mentions×2.9
114HermèsFashion+2.0%23,214 mentions×3.0
115MarniFashion+1.9%720 mentions×2.8
116CadillacCars+1.9%7,802 mentions×2.3
117Golden GooseShoes+1.9%4,819 mentions8 mo of data
118NodusWatches+1.9%57 mentions8 mo of data
119FarerWatches+1.8%170 mentions8 mo of data
120Franck MullerWatches+1.8%801 mentions×2.3
121DiorFashion+1.8%67,367 mentions×2.9
122Karl LagerfeldFashion+1.7%1,591 mentions×2.6
123AudiCars+1.6%37,121 mentions×5.1
124MontblancWatches+1.5%6,037 mentions×5.3
125MingWatches+1.5%73 mentions8 mo of data
126ArmaniFashion+1.5%10,268 mentions×3.8
127GucciFashion+1.4%31,649 mentions×3.5
128Salvatore FerragamoFashion+1.4%2,810 mentions×3.1
129GraffJewelry+1.4%1,273 mentions×3.3
130CarminaShoes+1.4%406 mentions8 mo of data
131Louis VuittonFashion+1.3%54,412 mentions×4.9
132PaneraiWatches+1.3%1,281 mentions×2.7
133MorganCars+1.2%662 mentions×3.2
134ChloéFashion+1.1%3,812 mentions×2.9
135Mercedes-BenzCars+1.1%48,093 mentions×3.1
136Jaeger-LeCoultreWatches+1.0%1,777 mentions×3.5
137The Frankie ShopFashion+1.0%997 mentions8 mo of data
138David YurmanJewelry+0.8%1,823 mentions×2.6
139AuraleeFashion+0.6%233 mentions8 mo of data
140Tory BurchFashion+0.6%4,914 mentions8 mo of data
141Patek PhilippeWatches+0.6%4,794 mentions×3.6
142IWCWatches+0.5%2,035 mentions×2.5
143Vacheron ConstantinWatches+0.5%1,335 mentions×3.4
144RadoWatches+0.5%3,348 mentions×3.2
145BuccellatiJewelry+0.5%319 mentions×3.0
146CelineFashion+0.5%3,622 mentions×3.3
147Baume & MercierWatches+0.4%420 mentions×2.4
148TeslaCars+0.3%38,705 mentions×3.4
149UnimaticWatches+0.3%136 mentions8 mo of data
150LonginesWatches+0.3%4,799 mentions×2.8
151NOMOS GlashütteWatches+0.3%1,334 mentions×3.8
152Bottega VenetaFashion+0.2%2,866 mentions×3.8
153Grand SeikoWatches+0.0%2,895 mentions×2.4
154MikimotoJewelry+0.0%483 mentions×3.9
155BoucheronJewelry−0.0%888 mentions×3.2
156SericaWatches−0.0%109 mentions8 mo of data
157PradaFashion−0.2%16,006 mentions×4.2
158ChanelFashion−0.2%36,998 mentions×3.1
159BalenciagaFashion−0.2%9,870 mentions×4.9
160PolestarCars−0.2%4,842 mentions×2.4
161AllbirdsShoes−0.2%761 mentions8 mo of data
162BerlutiFashion−0.3%516 mentions+88%
163Dolce & GabbanaFashion−0.3%7,660 mentions×2.3
164InfinitiCars−0.4%6,667 mentions×2.9
165TechartCars−0.5%134 mentions+51%
166FendiFashion−0.5%3,192 mentions×2.8
167BrioniFashion−0.7%474 mentions×2.2
168BlancpainWatches−0.7%938 mentions×2.8
169BurberryFashion−0.8%17,043 mentions×2.8
170TudorWatches−0.8%3,073 mentions×3.0
171BulovaWatches−0.9%1,902 mentions×3.0
172BulgariWatches−1.0%9,256 mentions×3.3
173Tiffany & CoWatches−1.1%8,120 mentions×2.6
174Loro PianaFashion−1.2%4,175 mentions×4.2
175Jil SanderFashion−1.2%666 mentions×2.4
176Extreme CashmereFashion−1.3%69 mentions8 mo of data
177Acne StudiosFashion−1.4%1,664 mentions×2.8
178VersaceFashion−1.4%16,419 mentions×2.8
179FerrariCars−1.6%20,540 mentions×2.8
180Manolo BlahnikShoes−1.6%996 mentions×3.1
181MejuriJewelry−1.7%1,795 mentions×2.4
182Brunello CucinelliFashion−1.8%1,554 mentions×4.8
183anOrdainWatches−2.0%65 mentions8 mo of data
184SerapianBags−2.0%52 mentions×2.5
185Jimmy ChooShoes−2.3%4,506 mentions×2.7
186Edward GreenShoes−2.3%120 mentions×3.1
187PomellatoJewelry−2.5%236 mentions×2.6
188KhaiteFashion−2.5%254 mentions×3.5
189HublotWatches−2.5%2,030 mentions×3.2
190Moritz GrossmannWatches−2.6%37 mentions×3.4
191Hugo BossFashion−2.6%19,357 mentions8 mo of data
192Miu MiuFashion−2.6%5,701 mentions×3.3
193Glashütte OriginalWatches−2.8%352 mentions×2.7
194SwarovskiJewelry−2.8%11,574 mentions8 mo of data
195SuitsupplyFashion−2.9%5,968 mentions8 mo of data
196ZegnaFashion−2.9%1,480 mentions×2.3
197TroubadourBags−2.9%114 mentions8 mo of data
198FoundraeJewelry−2.9%108 mentions8 mo of data
199Studio NicholsonFashion−3.0%209 mentions8 mo of data
200MonosBags−3.2%782 mentions8 mo of data
201TumiBags−3.2%1,755 mentions×2.3
202OrisWatches−3.2%1,168 mentions×2.9
203MyrqvistShoes−3.4%674 mentions8 mo of data
204Horizn StudiosBags−3.5%1,907 mentions8 mo of data
205ChopardWatches−3.6%1,454 mentions×2.6
206Tod'sFashion−3.9%784 mentions×4.2
207MétierBags−4.0%44 mentions8 mo of data
208Jaquet DrozWatches−4.0%44 mentions×2.9
209RoujeFashion−4.1%427 mentions8 mo of data
210Emilio PucciFashion−4.1%590 mentions×3.1
211F.P. JourneWatches−4.1%273 mentions×4.0
212KarmaCars−4.1%158 mentions+78%
213H. Moser & CieWatches−4.3%97 mentions+33%
214Stella McCartneyFashion−4.3%1,276 mentions×2.2
215Harry WinstonJewelry−4.4%925 mentions×2.3
216LincolnCars−4.4%4,100 mentions+74%
217GivenchyFashion−4.7%1,970 mentions×4.0
218With Nothing UnderneathFashion−4.8%140 mentions8 mo of data
219Thom BrowneFashion−4.8%482 mentions+23%
220RessenceWatches−5.0%51 mentions×3.6
221Alpha IndustriesFashion−5.0%1,774 mentions8 mo of data
222Nina RicciFashion−5.1%961 mentions×2.4
223AlaïaFashion−5.5%548 mentions×2.9
224Off-WhiteFashion−5.5%2,026 mentions×2.4
225SunspelFashion−5.7%818 mentions8 mo of data
226PiagetWatches−6.0%718 mentions×2.2
227AsketFashion−6.0%1,177 mentions8 mo of data
228SandroFashion−6.2%1,708 mentions8 mo of data
229ValentinoFashion−6.3%7,031 mentions×3.0
230Roger DubuisWatches−6.4%189 mentions×2.7
231Church'sShoes−6.5%221 mentions+91%
232BrewWatches−6.6%238 mentions8 mo of data
233Girard-PerregauxWatches−6.6%270 mentions×3.0
234Maurice LacroixWatches−6.6%471 mentions×2.2
235EberjeyFashion−6.7%1,144 mentions8 mo of data
236HennesseyCars−6.7%199 mentions+12%
237Luca FaloniFashion−6.9%922 mentions8 mo of data
238Johnstons of ElginFashion−7.1%314 mentions8 mo of data
239Calvin KleinFashion−7.1%1,131 mentions8 mo of data
240NovitecCars−7.5%90 mentions−30%
241BreguetWatches−7.8%653 mentions×3.4
242Mansur GavrielBags−7.9%117 mentions8 mo of data
243Brilliant EarthJewelry−8.1%29,488 mentions8 mo of data
244AwayBags−8.4%1,866 mentions8 mo of data
245Ralph LaurenFashion−8.6%16,022 mentions×3.1
246L'Estrange LondonFashion−8.6%28 mentions8 mo of data
247Li AutoCars−8.8%218 mentions×3.0
248MB&FWatches−8.8%83 mentions×3.2
249KAAIBags−9.1%109 mentions8 mo of data
250SchiaparelliFashion−9.2%356 mentions×3.8
251Globe-TrotterBags−9.2%522 mentions+81%
252Sonia RykielFashion−9.2%27 mentions+93%
253Drake'sFashion−9.5%604 mentions8 mo of data
254Alfa RomeoCars−9.7%1,312 mentions+93%
255JaguarCars−10.2%6,630 mentions×3.4
256MissomaJewelry−10.5%1,177 mentions8 mo of data
257BremontWatches−11.0%320 mentions+16%
258Jessica McCormackJewelry−11.3%58 mentions8 mo of data
259Common ProjectsShoes−11.6%47 mentions8 mo of data
260Crockett & JonesShoes−11.8%1,748 mentions+52%
261Monica VinaderJewelry−11.9%2,175 mentions8 mo of data
262BMWCars−12.0%26,326 mentions+54%
263Norse ProjectsFashion−12.1%140 mentions8 mo of data
264Arnold & SonWatches−12.4%16 mentions×3.2
265BalmainFashion−12.9%1,351 mentions+48%
266AurateJewelry−13.4%70 mentions8 mo of data
267Hispano SuizaCars−13.6%15 mentions×3.0
268Gordon Murray AutomotiveCars−13.6%15 mentions−17%
269Marc Philipp GemballaCars−13.6%6 mentions8 mo of data
270VoutilainenWatches−13.6%3 mentions7 mo of data
271EagleCars−14.0%50 mentions×8.3
272Me+EmFashion−14.3%1,309 mentions8 mo of data
273VraiJewelry−14.7%5,577 mentions8 mo of data
274Laurent FerrierWatches−15.2%36 mentions+64%
275Buck MasonFashion−15.5%457 mentions8 mo of data
276GrensonShoes−15.8%137 mentions8 mo of data
277GhurkaBags−15.9%16 mentions+60%
278OtiumbergJewelry−16.3%34 mentions8 mo of data
279Carl FriedrikBags−16.4%3,696 mentions8 mo of data
280Taylor StitchFashion−16.9%2,099 mentions8 mo of data
281FormexWatches−16.9%287 mentions8 mo of data
282DamaskoWatches−17.2%35 mentions8 mo of data
283CuyanaBags−17.3%194 mentions8 mo of data
284HongqiCars−18.0%240 mentions×3.8
285MeerminShoes−18.1%213 mentions8 mo of data
286MarathonWatches−18.2%472 mentions8 mo of data
287John LobbShoes−19.4%117 mentions×2.3
288Oliver CabellShoes−19.5%1,680 mentions8 mo of data
289MontaWatches−20.3%28 mentions8 mo of data
290Astley ClarkeJewelry−20.8%232 mentions8 mo of data
291Private White V.C.Fashion−20.8%118 mentions8 mo of data
292behnoBags−21.0%117 mentions8 mo of data
293Land RoverCars−21.2%7,046 mentions+47%
294Carl F. BuchererWatches−21.2%93 mentions+82%
295AmberjackShoes−21.6%248 mentions8 mo of data
296EverratiCars−22.0%46 mentions+21%
297KOIOShoes−22.6%948 mentions8 mo of data
298Todd SnyderFashion−22.8%341 mentions8 mo of data
299LIV Swiss WatchesWatches−23.8%164 mentions+11%
300ZeekrCars−24.3%9 mentions−74%
301CalpakBags−24.4%3,273 mentions8 mo of data
302Beckett SimononShoes−26.1%1,284 mentions8 mo of data
303VaultskinBags−31.4%134 mentions8 mo of data
304Oak & OscarWatches−32.8%24 mentions8 mo of data
305YangwangCars−33.3%88 mentions×88.0
306Harber LondonBags−35.1%368 mentions8 mo of data
307WagoneerCars−38.6%1 mentions4 mo of data

Nothing in the ranking matches that. Clear the search to see every brand.

Showing 307 of 307 brands · November 2026 issue.

Methodology

How the Index
is built

The Luxury AI Visibility Index is a proprietary dataset developed and maintained by Luxe Digital in partnership with Worthbury.

When AI models answer user prompts, they cite their sources. Every time an engine references a brand's official domain, we log it as an AI citation. We aggregate these metrics monthly across five major AI engines to calculate each brand's overall performance. Each issue's data is collected during the previous calendar month.

Luxe Digital independently curates the brand roster and methodology. Rankings are purely performance-based—no brand can purchase placement, and all listings are 100% unsponsored.

  1. 01

    Direct Source Tracking

    Tracking monthly mentions per brand

    We query five leading AI engines monthly for every brand on our index. We measure how frequently an engine cites official brand domains when generating answers, establishing a reliable monthly baseline.

  2. 02

    Five Engines, Weighted Equally

    Every engine counts the same

    We track ChatGPT, Google AI Mode, Perplexity, Google AI Overviews and Gemini, and each one counts the same toward a brand's score. We could not measure how much each engine is worth to a luxury buyer, so we do not claim to. We review the list of engines once a year.

  3. 03

    Logarithmic Scoring

    Smallest Largest

    A scoring system that grows with the brands

    Brand visibility spans multiple orders of magnitude. We apply a logarithmic curve to normalized mentions, ensuring proportional growth and fair comparison between established giants and emerging labels.

  4. 04

    Fixed Index Baselines

    A reliable historical ranking

    Scores are mapped to a fixed 0–100 scale rather than shifting relative to the monthly top performer. Adding or removing brands never alters existing scores, and published historical data remains permanent.

Our final score combines mention counts across the five engines with logarithmic scaling to deliver a unified visibility score out of 100. Most of that score is how often the engines cite a brand, with smaller weight for how many of the five cite it and how visible the brand is in ordinary search.

Frequently asked questions
How can a brand improve its AI visibility score?
Start with our guide on getting your brand recommended by AI answer engines. The key: AI models cite the sources they encounter in authoritative publications. When outlets like Luxe Digital write about your brand, those articles become material the engines cite when answering shopper questions.
What happens when an engine lacks data for a brand?
The engine is marked as Not Tracked and excluded from the overall calculation. The row will reflect partial coverage (e.g., “4 of 5 engines”) so incomplete data is never mistaken for a zero score.
Do some engines count more than others?
No. ChatGPT, Google AI Mode, Perplexity, Google AI Overviews and Gemini each carry the same weight in the score. We review which engines the Index covers once a year and document any change here.
Why do some engines show incomplete historical charts?
Data tracking began at different times for certain engines. We store data from the exact month coverage started, ensuring historical charts accurately reflect active tracking rather than false drops to zero.
Why is Claude not included in the index?
Reliable citation tracking for Claude is not yet integrated into our dataset. To protect data integrity, we do not estimate metrics. Claude will join the Index on the same footing as the other engines as soon as verified data becomes available.
Why does a brand sometimes show no month-over-month movement?
Newly indexed brands require a three-month baseline before trend movement can be calculated. These listings display as New until historical data is established.
Which brand domains are tracked?
We track all active domains owned by a brand. Because regional sites (like bmwusa.com) often generate higher search volume than global domains (bmw.com), all official brand properties are aggregated into the brand's total score.
Which product categories are excluded from the Index?
Wine, spirits, and champagne are permanently excluded. Inclusion for all other categories is evaluated based on luxury positioning and market presence, with roster updates published periodically.
Read next

Working the
answer engines

These guides cover what moves a brand's mentions.

AI Search vs. Google: The New Rules for Luxury Brand VisibilityWhy ChatGPT Recommends Your CompetitorHow to Get Your Brand Recommended by ChatGPTAI Visibility Checklist for Luxury Brands: 28 Checks You Can Run Today
In partnership with

Make it easy for the right people to find you.

Luxe Digital helps luxury brands get discovered online. Worthbury does the same for the people behind them.

Worthbury is our sister publication. It covers the luxury and lifestyle industry and publishes verified profiles of its members: founders, creative directors, consultants, and specialists.

Read Worthbury (opens in new tab) Apply to join (opens in new tab)