Holliday & Brown marks 100 years with an archive-inspired tie capsule

Holliday & Brown, the British tie maker owned by Italian silk specialist Mantero Group since 2002, is marking its 100th anniversary with a celebratory capsule collection drawn from the brand's archives. The range reissues designs from the late 1970s, reviving their free-hand sensibility and flamboyant aesthetics.

The capsule spans the breadth of the label's historical collections, pairing geometric and regimental patterns with micro motifs and more inventive, colorful styles. It lands at a moment when neckwear has returned to fashion, embraced by both new generations of fans and luxury houses across recent seasons.

The assortment extends beyond the tie counter. It includes ties alongside square pockets and bandanas, plus silk and wool scarves, foulards and bandeaus, cut for men and women alike. The breadth treats neckwear as a shared category rather than the sole preserve of menswear.

What the brand says about the moment

Matteo Saldarini, Mantero's sales director and general manager of Holliday & Brown, frames the moment as a meeting of two instincts. He points to a return to classic tailoring and elegance running parallel with a wish to experiment through accessories that render a look more personal and contemporary.

Ties, bandanas and small scarves are at the heart of that trend, Saldarini said, and it has crossed into womenswear, where neckwear is plainly making a comeback. Holliday & Brown, in his account, joins the two sensibilities through an offering that combines tradition with creativity and a quintessentially British DNA.

The brand began in London's Mayfair in 1919, founded by Aubrey Brown of a family of menswear retailers who opened his first tie shop inside Burlington Arcade. The partnership with a Mr. Holliday that formed the current name followed in 1926.

Three generations of the Brown family steered the label as it built its standing, moving to Savile Row in the 1990s. A year after Mantero acquired it, the brand began a collaboration with Prada, which has repeatedly turned to the Holliday & Brown archive for its signature prints.

The archive is precisely what the centenary capsule leans on, translating flamboyant late-1970s designs into a present-day assortment. That continuity, from Burlington Arcade to Savile Row and now to an Italian silk house, is the story the collection sets out to tell in fabric.

Where the brand wants to grow

The centenary has also buoyed the brand's commercial outlook. Saldarini said Holliday & Brown has increasingly become a leading name in ties and textile accessories, a go-to for shoppers seeking quality and character in everyday style across Japan, the wider Asian market and Italy.

Growth now turns outward. Saldarini said the company wants to expand the label into new geographic markets, treating the hundred-year mark as a chance to tell the brand's story, build new relationships and give further momentum to its growth.

The anniversary capsule ships with a dedicated campaign shot by photographer and director Leandro Emede. The campaign is fronted by Mantero and Holliday & Brown employees rather than by outside talent, which keeps the centenary firmly in-house.

The capsule arrives amid a broader revival our coverage of style has tracked. Heritage names and Italian manufacturers have reworked archive prints into new collections, and neckwear's return has been a recurring thread across seasons.

We have also followed the anniversary playbook before. When Raymond Weil turned 50, it marked the date with a 260-piece Freelancer World-Traveller, and Rolex marked 100 years of the Oyster with three new Oyster Perpetual models. Holliday & Brown answers its own milestone with patterns pulled from its back catalogue.

For a wardrobe classic, we have long advised building from pieces that outlast a season, as in our guide to a capsule wardrobe for men, and a silk tie with a British lineage fits that brief. The wool scarves and bandanas extend the logic beyond the collar.

The range mixes registers. Regimental ties that nod to English tailoring are set beside more inventive, colorful patterns, so the collection reads as both a tribute to the past and a bid for relevance with the shoppers now rediscovering ties.

What the announcement does not disclose is how many pieces the capsule comprises or what they cost. It details the styles and their origins but gives no figures for the scale of the run or the pricing attached to it.

Next for the brand is geography. New markets are named as the next front for Holliday & Brown, while ties remain in favor and the centenary year provides the occasion to build relationships outside Japan, Asia and Italy.