Brabus and Hiroshi Fujiwara reveal a $50,000 1-of-10 Urban E Fragment

Brabus and DAB Motors have released the Urban E Fragment Edition, a 1-of-10 electric motorcycle designed by Hiroshi Fujiwara, the Fragment Design founder often called the godfather of streetwear. The exclusive bike is priced at $50,000, roughly double the standard Urban E.

Fujiwara has made what was already one of the more striking e-motos on the market bolder still. The machine is finished almost entirely in gloss black, broken up by exposed carbon-fiber trim and a high-contrast white saddle, white brake calipers and white wheels.

Fragment's double lightning bolt logo appears on the body and on the rear monoblock taillight. The collaboration owes its existence to a social media post: during Milan Fashion Week this spring, Fujiwara spotted the newly debuted original Urban E while walking the city and shared a photo of it on Instagram.

That post got the designer and the two brands talking, and a team-up quickly followed. Mechanically, the Fragment Edition is identical to the standard Urban E, a point the brands appear content to leave alone given what the drivetrain already delivers.

What the production bike runs

The high-performance drivetrain centers on a brushless e-motor producing 37 hp and 350 ft lbs of torque. All that grunt carries the Urban E Fragment Edition to a top speed of 75 mph, quick enough for city riding where the machine is clearly aimed.

Power comes from a 7.1 kWh battery pack good for up to 93 miles of city riding between charges. Despite the hardware, the bike tips the scales at just 320 pounds, a weight that keeps it agile and approachable for riders stepping off a combustion machine.

Brabus is the German tuner known for turning Mercedes-AMG cars into high-output, high-price specials, and this project carries that upmarket logic into two wheels. DAB Motors built the Urban E as its flagship electric motorcycle before the design house opened it to collaborators.

Fujiwara's involvement extends off the bike as well. Fragment has released a capsule collection with Brabus and DAB that includes matching leather gloves, a zip-up hoodie and a rider's jacket, so buyers can match the machine while riding through town.

For Brabus, the partnership is a styling exercise rather than an engineering one. The company has not altered the motor, battery or chassis, and it has not disclosed how many of the ten examples remain or what its own margin is on the doubled sticker.

The Urban E Fragment Edition lands in a garage market where our electric motorcycle guide already tracks the best machines worth buying, and it competes against e-motos that undercut it sharply on price. What separates this one is not spec but rarity and Fujiwara's name.

Brabus has long operated a step above the factory with its car work, and this collaboration extends that same scarcity play to electric two-wheelers.

The design language is unmistakably Fujiwara's: black everything, a single white accent pass, and a logo placed where the eye lands. It is restraint run through a streetwear filter, and it reads as clearly as his work with Nike, Louis Vuitton and other houses he has collaborated with.

The standard Urban E remains available at about half the price, which makes the Fragment Edition a test of what a celebrated designer's signature is worth on a machine that performs identically. Brabus is betting that answer is substantial, and the ten unit run is the proof.

The $50,000 asking price puts the Fragment Edition well above most electric motorcycles in our garage coverage, including commuter-focused models that beat it on range.

Brabus has not stated when deliveries begin or whether the capsule clothing is sold separately from the bike. The brand's silence on those points leaves the practical details of ownership unresolved, even as the machine itself is presented as a finished, riding object.

The project shows Fujiwara's move through the Milan Fashion Week circuits still carries commercial weight. A single Instagram post turned into a ten-bike production run with a five-figure price, a capsule wardrobe and a shared logo placed across both.

For buyers, the attraction is straightforward: a mechanically proven electric motorcycle wrapped in a designer's most recognizable visual language, at a price that signals exclusivity before the saddle is even mounted. Nothing comes next until Brabus names delivery dates and counts the remaining bikes.