We understand. Digital marketing speak can sound like a foreign language. The digital transformation of luxury comes with plenty of marketing jargon. That’s where Speakeasy comes in.
Learn the meaning of digital luxury ideas and read our definitions of marketing concepts to see how digital is reshaping luxury. Discover innovative online trends and be inspired so you can own that next business meeting.
Definition: the meaning of Millennials Born in the 1980s or 1990s (precisely between the years 1981 and 1996 according to research firm Pew Research Center), Millennials, also known as Generation Y, are one of the most talked about generations in current business literature. Millennials make up one of the largest and fastest growing segments of…
Definition: The meaning of Big Data Big data is a marketing concept that refers to the technologies and processes used to collect, store, organise, generate insights from, and take action on the large amount of customer information available thanks to the digital transformation of an industry. While data analytics has always been used by businesses,…
Definition: The meaning of Luxury Affinity Marketing Also known as partnership marketing, luxury affinity marketing (not to be confused with affiliate marketing, which is purely a performance-based arrangement) is a highly targeted form of marketing focusing on developing strategic alliances between complementary luxury brands and businesses. Affinity marketing in the luxury space can take the…
The meaning of influencer marketing Initially considered an experimental advertising channel, especially for high-end and luxury brands, influencer marketing is now the fastest growing form of digital advertising. Influencer marketing is a byproduct of marketing that focuses on using key opinion leaders or social influencers to drive and amplify a brand’s message to the target…
The meaning of Search Engine Optimisation for Luxury A high-end website only holds value if users can find the luxury site and want to engage with it. Search Engine Optimisation (SEO) is a digital marketing strategy to improve the ranking of a website in organic (as opposed to paid ads) results on major search engines…
The meaning of digital Put simply, digital is the broad range of technology-enabled advancements that are transforming how we live our lives and how businesses operate. Digital is the convergence of social media, mobile, the web, big data and cloud computing. Digital is a word with many meanings. But there is one shared reality: digital…
The meaning of luxury A word that used to evoque privileged indulgence and rank. But digitalisation combined with globalisation and a shift in spending power have fuelled new expectations for luxury. Luxury has become younger. Once largely confined to an older, more conservative clientele, younger generations are now moving into the luxury market, and disrupting…
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