Digital is radically transforming the world of luxury. Successful business leaders need to learn new developments in the field of big data, digital marketing and AI to stay ahead and future-proof their business.
With this hand-picked list of the 10 best business books of 2018 for luxury leaders and marketing managers, Luxe Digital covers a broad array of essential knowledge that we deem essential to succeed. Our goal is to equip you with the necessary tools to strive in the new digital economy and find inspirations from the most forward-thinking authors, researchers and companies.
Explore new ideas, find inspiration, identify new opportunities and grow as a leader.
The books featured in this article
- Reinventing Capitalism in the Age of Big Data
- Shine: Digital Craftsmanship For Modern Luxury Brands
- Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth
- Marketing In The Fakenews Era: New Rules For A New Reality Of Tribalism, Activism, And Loss of Trust
- Optimizing Growth: Predictive and Profitable Strategies to Understand Demand and Outsmart Your Competitors
- Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit
- The Fourth Age: Smart Robots, Conscious Computers, and the Future of Humanity
- Human + Machine: Reimagining Work in the Age of AI
- The Craft of Creativity
- The Age of Agile: How Smart Companies Are Transforming the Way Work Gets Done
The top 10 business books of 2018 for luxury leaders
By Viktor Mayer-Schönberger and Thomas Ramge
Big Data is, without a doubt, one of the biggest untapped opportunities for luxury brands to engage with their affluent consumers, both online and offline. In this book, you’ll discover how big data will revolutionise the market economy fundamentally transform all industries.
The Oxford professor and New York Times bestselling author of Big Data: A Revolution That Will Transform How We Live, Work, and Think together with an editor from The Economist, are introducing thought-provoking ideas about the digital economy and a data-driven future.
By Florine Eppe Beauloye
Discover what luxury brands need to do to thrive in today’s digital era. With the majority of luxury sales are influenced by digital, consumers’ expectations of what a luxury brand can offer online are rising. Luxury brands have to rethink their customer experience and adapt their marketing strategy for the digital world. This book is a practical guide to help luxury leaders future-proof their business.
Florine Eppe Beauloye is an award-winning business strategist and luxury marketer. She is the Founder and CEO of marketing agency mOOnshot digital and the Editor in Chief of Luxe Digital. She advises renowned international luxury brands and is highly sought after for her opinions and insights on luxury marketing and digital transformation.
By Eddie Yoon
Superconsumers, your brands’ most dedicated fans and followers, will pursue their passions with fervor and influence other consumers around them. While small in numbers, usually less than 10% of your total consumer base, their impact on your brand’s perception and sales are important, driving up to 70% of your sales They can also provide you with critical feedback on your products and brand perception. The book is a practical guide for business leaders interested in taking full advantage of their most important customers.
4. Marketing In The Fakenews Era: New Rules For A New Reality Of Tribalism, Activism, And Loss of Trust
By Peter Horst
Pass beyond the timely title and you’ll discover in this book the new rules for brand leaders to engage with their affluent consumers online. Business leaders must understand how to communicate with customers who are energised by their tribal affiliations to take action for or against brands based on their perceived values. The book offers both a high-level strategic overview and tactical guidelines on how to prepare for the future of digital marketing.
5. Optimizing Growth: Predictive and Profitable Strategies to Understand Demand and Outsmart Your Competitors
By Jason Green, Mark Henneman and Dimitar Antov
Optimizing Growth is a practical guide for luxury marketers and business leaders on how to succeed in the age of digital and big data. Following up on our first book recommendation, this book provides real-world success stories and practical tools to grow your business by taking advantage of big data to understand your customers and competitors.
By Anne Bahr Thompson
We’ve already explored how affluent Millennial consumers are favouring sustainable luxury brands. With this book, you’ll dive deeper into the benefits of embracing good values to build brand loyalty and growth. Based on three years of research, Do Good offers a practical model of Brand Citizenship that delivers value to individuals, investors and the society.
By Byron Reese
Futurist author Byron Reese explores how recent advances in artificial intelligence and robotics will radically transform how we live. Styled as a guidebook to the future, the book is a must-read for anyone interested in the technology, society and work influence each other.
By Paul Daugherty and James Wilson
Understand how Artificial Intelligence is impacting the workplace and how you can best adapt to the changes it poses. The authors, CTO and IT Managing Director at Accenture, provide a practical guide to business leaders curious to understand how humans and machines can best collaborate. You’ll also learn the essential principles required to become a successful AI-driven business.
By Matthew Cronin and Jeffrey Loewenstein
Deep-dive into the creative process and learn how creativity can help your brand strive with younger affluent consumers. The authors emphasise the importance of the creative journey over the final outcome and provide valuable insights to business leaders looking to maintain a high level of creativity within their teams.
By Stephen Denning
Discover how successful companies create a culture of “agile” management to innovate and function like young tech startups. Reporting from the frontlines, author Steve Denning takes you deep into the Agile management revolution. Learn from some of today’s best companies, including Airbnb, Amazon, Facebook, Google, Tesla, Uber, and Warby Parker.
Stephen Denning worked at the World Bank for several decades before becoming a management consultant. His previous work included business best-seller The Leader’s Guide to Radical Management: Reinventing the Workplace for the 21st Century.