Founder

Florine Eppe Beauloye

Founder & Editor in Chief Dubai, United Arab Emirates

Florine is the definition of the modern-day multi-hyphenate — an award-winning digital entrepreneur, international speaker, praised author and accomplished luxury marketer with a history of working with some of the industry's finest names. She has appeared on stages across the world, and her insights have featured in Forbes, The Financial Times, Harvard Business School's academic papers and more. Florine is also the founder and CEO of mOOnshot digital, a boutique creative and digital marketing agency for lifestyle and luxury brands, and Worthbury, the finest industry hub for luxury leaders worth knowing. A former TV journalist, PR manager, and Head of Marketing for international B2C and B2B brands, she is a sophisticated storyteller at heart.

The path to conscious, elevated living lies in a thinking shift: buying better luxuries, not more.

Covers Conscious luxuryLuxury brand strategyDigital marketingStorytelling

Highlights

Florine is the author of the book “Shine: Digital Craftsmanship for Modern Luxury Brands”, praised by industry leaders from LinkedIn, Google, Facebook, and The Wall Street Journal.
She is a regular guest speaker at universities, international events, and conferences. From Singapore to Monaco. From Google to ESSEC Business School. From empowering the next generation of global leaders in the United Nations Centre in Bangkok to inspiring retailers at NY NOW in New York.
Florine has been featured in titles such as Forbes, L’Officiel, Prestige, and many more.
Her luxury insights are trusted by academics at some of the world’s most prestigious universities (from Harvard to UC Berkeley).

Education

Florine has a Master’s Degree in Communication and Marketing (with First-Class Honors) from the Université Libre de Bruxelles, Belgium.

Press coverage

Prestige Meet Florine Eppe Beauloye: The digital marketing wunderkind
Robb Report Inspiring women in luxury
Robb Report Florine Eppe Beauloye – It takes bravery to lean in and lead
Financial Times Five fashion services firing the resale market
Financial Times No one wants to buy luxury goods online any more
Forbes 6 Global Consumer Trends For 2019, And The Brands That Are Out In Front Of Them
Canvas8 2019 Expert Outlook on Luxury
Campaign Asia Tatler Asia Group chairman: Luxury industry will weather the storm
UC Berkeley AI and Technological Sophistication in Luxury Companies
Retail Dive Gucci tops the list of most popular luxury brands online, study says
The Luxury Network The New Status Symbol: Wellness & Health
eTail Why Luxury Brands Need to Embrace Big Data to Connect with Customers and Drive Growth
Love Happens Top 20 Luxury Lifestyle Magazines

Awards & recognitions

Top 50 Best Luxury Media In The World 2023 — Luxury Lifestyle Awards
Global WOW Achievers 2021 — World Women Leadership Congress
World 20 Most Successful Shepreneurs To Watch 2018 — Insights Success Magazine
Top 50 Asia’s Women Leaders 2016 — CMO Asia & The World Brand Congress

Stories by Florine Eppe Beauloye

40 stories

Louis Vuitton Luxury Boutique Future of Online Luxury Retail eCommerce Luxe Digital report

Why Luxury Brands Are Investing In Online Retail

From brand-owned online retail to multibrand eCommerce sites, traditional luxury brands are finally embracing digital luxury retail.

luxury wellness transformation luxe digital

The Wellness Transformation Of Luxury

The future of luxury wellness.

Luxury

Luxury definition for digital marketing: an excellence that is earned and consistently delivered. Luxury is an emotional purchase. A quest for personal satisfaction. The meaning of luxury is changing from acquiring high-end products to living first-class authentic experiences. More understated and more personal.

Luxury Affinity Marketing

Also known as partnership marketing, luxury affinity marketing (not to be confused with affiliate marketing, which is purely a performance-based arrangement) is a highly targeted form of marketing focusing on developing strategic alliances between complementary luxury brands and businesses.