skip to content
subscribe
Florine Eppe Beauloye
Founder

Florine Eppe Beauloye

Founder & Editor in Chief Dubai, United Arab Emirates

Florine is the definition of the modern-day multi-hyphenate — an award-winning digital entrepreneur, international speaker, praised author and accomplished luxury marketer with a history of working with some of the industry's finest names. She has appeared on stages across the world, and her insights have featured in Forbes, The Financial Times, Harvard Business School's academic papers and more. Florine is also the founder and CEO of mOOnshot digital, a boutique creative and digital marketing agency for lifestyle and luxury brands, and Worthbury, the finest industry hub for luxury leaders worth knowing. A former TV journalist, PR manager, and Head of Marketing for international B2C and B2B brands, she is a sophisticated storyteller at heart.

The path to conscious, elevated living lies in a thinking shift: buying better luxuries, not more.

Covers Conscious luxuryLuxury brand strategyDigital marketingStorytelling

Highlights

  • Florine is the author of the book “Shine: Digital Craftsmanship for Modern Luxury Brands”, praised by industry leaders from LinkedIn, Google, Facebook, and The Wall Street Journal.
  • She is a regular guest speaker at universities, international events, and conferences. From Singapore to Monaco. From Google to ESSEC Business School. From empowering the next generation of global leaders in the United Nations Centre in Bangkok to inspiring retailers at NY NOW in New York.
  • Florine has been featured in titles such as Forbes, L’Officiel, Prestige, and many more.
  • Her luxury insights are trusted by academics at some of the world’s most prestigious universities (from Harvard to UC Berkeley).

Education

Florine has a Master’s Degree in Communication and Marketing (with First-Class Honors) from the Université Libre de Bruxelles, Belgium.

Press coverage

Awards & recognitions

  • Top 50 Best Luxury Media In The World 2023 — Luxury Lifestyle Awards
  • Global WOW Achievers 2021 — World Women Leadership Congress
  • World 20 Most Successful Shepreneurs To Watch 2018 — Insights Success Magazine
  • Top 50 Asia’s Women Leaders 2016 — CMO Asia & The World Brand Congress

Stories by Florine Eppe Beauloye

40 stories
luxury resale secondhand retail burberry luxe digital

Luxury Resale: A Secondhand Strategy for Brands

Luxury brands at the resale’s crossroads.
Luxe Digital Vanessa Hong The Haute Pursuit Luxury Instagram Influencer

Instagram Is The New Homepage To Target Women Luxury Consumers

Instagram, the social platform of choice for luxury brands.
Gucci streetwear luxury Millennials Luxe Digital

When Streetwear And Social Media Hype Win Over Luxury Fashion

Affluent fashion consumers are driving luxury streetwear crave.
wellness luxury beauty luxe digital

6 Marketing Strategies To Win Over Modern Luxury Beauty Consumers

How successful luxury beauty brands are winning over the affluent consumers.
Luxe Digital luxury travel hospitality marketing

The Digital Journey Of The Affluent Luxury Traveller

There are four critical moments when luxury travel brands need to engage their affluent travellers online.
Luxe Digital online storytelling luxury brands

Digital Storytelling For Luxury Brands: 5 Trends To Succeed Online

Engage with affluent consumers through storytelling.
blockchain luxury counterfeit louis vuitton luxe digital

Luxury Resale: How Blockchain Helps Fight Counterfeit And Improve Traceability

Technology for luxury authenticity.
luxury fashion marketing millennials chanel cuba luxe digital

Marketing to Millennials: How Luxury Brands Build Hype

The luxury fashion industry is in the midst of a seismic shift driven by Millennials and their shopping preferences.
Luxe Digital Speakeasy definition and meaning of Millennials digital jargon

Millennials

Understand Millennials.
influencer marketing digital native luxury dtc brands luxe digital

Influencer Marketing Is A Double-Edged Sword For Luxury DTC Brands

Influencers can make or break a brand.
Why digital native luxury brands open physical retail stores - Luxe Digital

Why Digital-Native Luxury Brands Are Opening Physical Stores

Strolling and scrolling, seamlessly.
how digital native luxury brands open physical retail stores - Luxe Digital

Retail Renaissance: How Digital Native Brands are Redefining the Store Experience

The new retail playbook.
Partner with us

Our readers are smart and sophisticated

If your brand belongs in that conversation, we'd love to hear from you.

Work with Luxe Digital Studio