Two of the biggest critiques that the luxury watch industry faces is that the watches are neither affordable nor updated for the modern world. That’s why we consider LIV Swiss Watches to be one of the best men’s watches brands.

Handcrafted in Switzerland, the line of watches sets itself apart from its competitors with premium leather and stainless steel, combined with updated interfaces for its automatic watches. Nowhere is that more apparent than with its luxury pilot watches.

The value of the line is how it meets the demand of its customers. Rather than simply focusing on surface-level design, every watch is built to perform. Competitive pricing is paired with practical features, like water resistance and power reserves. That’s seen in their classic but affordable dive watches.

Perhaps LIV Swiss Watches’ ability to please customers with innovation and great prices stems from its humble beginnings. What began as a crowdfunding campaign is now one of the most notable brands we’ve reviewed.

At the same time, there are some places where LIV Swiss Watches can further improve its reputation as one of the best luxury watch brands in the world.

LIV Swiss watches test review - Luxe Digital
The LIV GX-Diver 41mm Steel Cobalt on a black rubber strap and the LIV GX1 Signature Orange with its orange rubber strap.

The verdict Recommended
9.7out of 10

Simply put, we recommend LIV Swiss Watches for their thoughtfully designed interfaces. The sophisticated features and premium materials are what you’d see in some of the most expensive luxury brands. At the same time, they’re not quite the top performers for athletic watches.

The collection at a glance

Case materials
Stainless steel or titanium
Strap materials
Stainless steel, titanium, silicone, rubber, canvas, or leather
Movement
Swiss quartz or Swiss automatic
Made in
Switzerland
Water resistance
100m (Gravel) to 300m (GX Diver)
Price range
$490 to $1,470
Warranty
5 years, worldwide

What we loved

  • Premium materials
  • Competitive price range
  • Water resistance
  • Heavy-duty construction
  • Handcrafted in Switzerland

What could be better

  • Some clunky interfaces
  • Limited availability
  • Only automatic or quartz
  • Shipping delays

LIV Swiss Watches review: Our verdict

Our verdict: Simply put, we recommend LIV Swiss Watches for their thoughtfully designed interfaces. The sophisticated features and premium materials are what you’d see in some of the most expensive luxury brands. At the same time, they’re not quite the top performers for athletic watches.

Visit LIV Swiss Watches

The alternatives:

  • Vincero also offers a great value for incredible watch features. Sundials and plenty of colors and styles make for attractive and versatile watches. Browse more options in our watches and jewelry section.
  • Nordgreen watches are designed to be slender and versatile, offering functionality at a great price. Interchangeable straps and timeless style add to their appeal as one of the best value luxury dress watches.
  • Citizen produces some of the best dive watches at a reasonable price. Though other brands have divers, it’s hard to beat the iso certification, eco-friendly materials, and battery-free design.

LIV Swiss watches GX-Diver review - Luxe Digital
The LIV GX-Diver 41mm Steel Cobalt on a black rubber strap.

GX1 Chronograph Watches

LIV Swiss Watches review GX1 Chronograph - Luxe Digital

This collection was the very first for LIV, and rightfully set the standards for premium materials, with features designed for their customers. Highly precise movements are propelled with 1/10 of a second chronograph.

A textured sundial and stenciled numbers add touches of luxury without a bulky price. That’s not even to mention the luminescence, concave rings, and expertly crafted design. It’s easy to see why this collection remains a timeless option.

It’s not all about good looks, though. The dial’s multiple layers are highly responsive and protected with an IP coating for daily wear. The watches are scratch-resistant and water-resistant for up to 200 meters. They also feature an anti-reflective interior for the brightest days. While not as innovative as other designs, the GX1 Chronograph series of LIV watches is a classic for a reason.

See on LIV Swiss Watches

Case materialsStainless steel
Strap materialsStainless steel, Silicone, or Leather
ColorsCool Gray, Signature Orange, Rose Gold + More
Price$490

GX Diver Watches

LIV Swiss Watches review GX Diver - Luxe Digital

The diver’s watch is a classy line of athletic watches meant to last. With an impressive 300 meters of water resistance, we like these watches for athletic pursuits. The tightly screwed case is not the most exceptional part of the design, nor is the immediate aesthetic appeal.

Rather, the GX Diver watches shine with the strong sapphire crystal, constructed to withstand high water pressure. That’s complemented with a brushed, three-layer dial. Colors are strategically placed for performance from day to evening. What’s remarkable about this is that the design is easy to use whether you are surfing or taking a night walk.

Outside of the water, these watches are meant to withstand just about anything. The ceramic bezel is a sturdy choice. It’s also modern and features a cleaner design than some other LIV watches.

Interestingly, these watches range from dressy to more sporty. That makes this collection a bit more versatile, with some designs striking a nice balance between the two.

See on LIV Swiss Watches

Case materialsStainless steel
Strap materialsStainless steel, Silicone, Rubber, Canvas, or Leather
ColorsCrater Gray, Black Cobalt, Gamma Green + More
Price$750

P-51 Pilot Automatic Watches

LIV Swiss Watches review P51 Pilot - Luxe Digital

The P-51 Pilot Automatic Watches collection is a limited edition and easily one of the most popular from LIV.

The premium ceramic bezel is the star of these LIV watches. While they don’t immediately stand out with their design, it’s their durability that makes these pilot watches a great value. Titanium gives you the strength of steel at roughly 45% less weight, which you notice by the end of a long day.

While features don’t quite reach the level of the best tactical watches, there’s a lot that’s noteworthy. Direct contact won’t crack the interface. Saltwater won’t mar the watch body. Careful molding ensures a sturdy but comfortable fit, from rest to active days.

The classic look may not appeal to everyone, but it is timeless. You can still read the P-51 Mustang cockpit instruments in the dial, now paired with a precise automatic movement. Meanwhile, dial tracking makes this watch handy from night to day.

See on LIV Swiss Watches

Case materialsTitanium
Strap materialsTitanium, Rubber, or Leather
ColorsNeon Yellow, Black/ Orange, Black/Gray + More
Price$1,470

GX1-A Automatic Watches

LIV Swiss Watches review GX1 A Automatic - Luxe Digital

The GX1-A was the second LIV watch, and the collection continues to enjoy a popular following. These automatic watches feature a simpler, cleaner aesthetic. But there’s more than meets the eye.

Built to last, the automatic watches are constructed with 316L stainless steel. The sturdy frame is a bit less bulky than other models and intended for casual use. The sapphire crystal is vibrant and coated to be anti-reflective.

Tiny details are what make this collection long-lived. Those details include a classic automatic rotor with precision within 5 seconds. The multiple layers on the dial offer an attractive, dimensional interface.

You can see several notes carried over from the GX1, such as the concave ring. The stenciled numbers and striking colors are also reminiscent of the first generation of LIV watches.

See on LIV Swiss Watches

Case materialsStainless steel
Strap materialsStainless steel, Canvas, or Leather
ColorsBlack/Orange, White, Black/Blue + More
Price$590

Rebel-AR Automatic Watches

LIV Swiss Watches review Rebel AR Automatic - Luxe Digital

The Rebel-AR collection is where LIV branches out a bit from its classic designs. Yet there are still touches of other LIV models in these innovative, modern watches.

Inspired by racing, these watches are distinguished by a rectangular form that is slightly curved. Not only is this stylish, but it also fits more comfortably for an active day. The sandwich dial is also slightly curved.

Watch movement is driven by 26 Jewels, with a remarkable power reserve of 40 hours. Like many LIV watches, Rebel-AR watches are precise within 5 seconds every day. A dial of many layers is striking with luminescent letters. The design is clean with classic touches, designed to be used from dawn to dusk.

Little details, like racing stripes and a slightly curved body, make these watches stand out. They may not have all the bells and whistles of more expensive models, but they are undoubtedly a great design for LIV’s sensible portfolio.

See on LIV Swiss Watches

Case materialsStainless steel
Strap materialsStainless steel or Leather
ColorsWhite, Black, Rose Gold + More
Price$690

Gravel 001 Automatic Watches

LIV Swiss Watches review Gravel 001 - Luxe Digital

The Gravel 001 is the first LIV built on neither steel nor titanium. Its case is Dense Carbon, the brand’s own blend of carbon fiber and polyamide. LIV chose it for weight, not looks. Shock-resistant housing protects the movement behind it.

Inside sits a 26-jewel Swiss automatic, accurate to within 5 seconds a day and good for a 42-hour reserve. A skeleton caseback leaves the rotor on show.

A screw-down crown and anti-reflective sapphire take the Gravel to 100 meters. The form-fit silicone strap releases without tools, so swapping straps takes seconds.

This is the rugged end of the LIV range, not the dressy one. The GX Diver goes three times deeper. The Gravel is built to take more of a beating.

See on LIV Swiss Watches

Case materialsDense Carbon
Strap materialsSilicone
ColorsCactus Gray, Stealth, Signature Orange + More
Price$850

Gravel 002 Chronograph Watches

LIV Swiss Watches review Gravel 002 - Luxe Digital

The Gravel 002 keeps the Dense Carbon case and swaps the automatic for a Swiss two-eye chronograph. A 30-minute counter and a date window at six o’clock fill out the dial.

Two subdials read cleaner than a full sweep. Lume runs across the markers for low light. Sapphire crystal, anti-reflective coating and 100 meters of water resistance all carry over from the 001.

The price does not. At $650, the chronograph undercuts every automatic in the Gravel line, and most of LIV’s catalog with it.

Colors run from a restrained Panda to Venom Yellow. The packaging converts into a bike frame bag. Cyclists will use it. Everyone else gets a nice box.

See on LIV Swiss Watches

Case materialsDense Carbon
Strap materialsSilicone
ColorsPanda, Night Vision, Signature Orange + More
Price$650

Where to buy LIV Swiss Watches

The best place to buy LIV Swiss watches is from their official website. Watches come with a complimentary 5-year warranty. Free shipping is offered worldwide. International shipping may be subject to relevant dues and fees. Customers also enjoy a 90-day window for free returns and exchanges without any restocking fees.

LIV Swiss watches GX1 Signature Orange review - Luxe Digital
The LIV GX1 Signature Orange with its orange rubber strap.

Where to buy

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Frequently asked questions about LIV Swiss Watches

Are LIV Swiss Watches any good?
If you’re looking for affordable and practical luxury watches, LIV is a great brand. LIV focuses on premium quality materials without the bells and whistles that add a steep price tag. It’s a solid watch brand to shop for pilot, casual, and diver watches. Read our in-depth LIV Swiss Watches review to learn more about the brand.
Where are LIV Swiss Watches made?
LIV’s watches are made in Switzerland and carry Swiss Made certification. The company itself is American: Esti and Chaz Chazanow founded it in Miami and still run it from there, funding the first collections through Kickstarter. So the business is US-based and the watches are Swiss.
Are LIV Watches made in China?
No. LIV builds its watches in Switzerland to Swiss Made standards, using Swiss movements, and that is central to what the brand sells. Its Miami headquarters handles the business side rather than manufacturing.
What movement does LIV Swiss Watches use?
LIV is rather traditional in the sense that the brand offers just two movement options for its luxury watches—Quartz and automatic watches. Before deciding on what movement type is right for you, consulting a watch buying guide may help.

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