Two of the biggest critiques that the luxury watch industry faces is that the watches are neither affordable nor updated for the modern world. That’s why we consider LIV Swiss Watches to be one of the best men’s watches brands.
Handcrafted in Switzerland, the line of watches sets itself apart from its competitors with premium leather and stainless steel, combined with updated interfaces for its automatic watches. Nowhere is that more apparent than with its luxury pilot watches.
The value of the line is how it meets the demand of its customers. Rather than simply focusing on surface-level design, every watch is built to perform. Competitive pricing is paired with practical features, like water resistance and power reserves. That’s seen in their classic but affordable dive watches.
Perhaps LIV Swiss Watches’ ability to please customers with innovation and great prices stems from its humble beginnings. What began as a crowdfunding campaign is now one of the most notable brands we’ve reviewed.
At the same time, there are some places where LIV Swiss Watches can further improve its reputation as one of the best luxury watch brands in the world.

Simply put, we recommend LIV Swiss Watches for their thoughtfully designed interfaces. The sophisticated features and premium materials are what you’d see in some of the most expensive luxury brands. At the same time, they’re not quite the top performers for athletic watches.
The collection at a glance
- Case materials
- Stainless steel or titanium
- Strap materials
- Stainless steel, titanium, silicone, rubber, canvas, or leather
- Movement
- Swiss quartz or Swiss automatic
- Made in
- Switzerland
- Water resistance
- 100m (Gravel) to 300m (GX Diver)
- Price range
- $490 to $1,470
- Warranty
- 5 years, worldwide
What we loved
- Premium materials
- Competitive price range
- Water resistance
- Heavy-duty construction
- Handcrafted in Switzerland
What could be better
- Some clunky interfaces
- Limited availability
- Only automatic or quartz
- Shipping delays
LIV Swiss Watches review: Our verdict
Our verdict: Simply put, we recommend LIV Swiss Watches for their thoughtfully designed interfaces. The sophisticated features and premium materials are what you’d see in some of the most expensive luxury brands. At the same time, they’re not quite the top performers for athletic watches.
The alternatives:
- Vincero also offers a great value for incredible watch features. Sundials and plenty of colors and styles make for attractive and versatile watches. Browse more options in our watches and jewelry section.
- Nordgreen watches are designed to be slender and versatile, offering functionality at a great price. Interchangeable straps and timeless style add to their appeal as one of the best value luxury dress watches.
- Citizen produces some of the best dive watches at a reasonable price. Though other brands have divers, it’s hard to beat the iso certification, eco-friendly materials, and battery-free design.

LIV’s most popular Swiss watches
GX1 Chronograph Watches
This collection was the very first for LIV, and rightfully set the standards for premium materials, with features designed for their customers. Highly precise movements are propelled with 1/10 of a second chronograph.
A textured sundial and stenciled numbers add touches of luxury without a bulky price. That’s not even to mention the luminescence, concave rings, and expertly crafted design. It’s easy to see why this collection remains a timeless option.
It’s not all about good looks, though. The dial’s multiple layers are highly responsive and protected with an IP coating for daily wear. The watches are scratch-resistant and water-resistant for up to 200 meters. They also feature an anti-reflective interior for the brightest days. While not as innovative as other designs, the GX1 Chronograph series of LIV watches is a classic for a reason.
| Case materials | Stainless steel |
|---|---|
| Strap materials | Stainless steel, Silicone, or Leather |
| Colors | Cool Gray, Signature Orange, Rose Gold + More |
| Price | $490 |
GX Diver Watches
The diver’s watch is a classy line of athletic watches meant to last. With an impressive 300 meters of water resistance, we like these watches for athletic pursuits. The tightly screwed case is not the most exceptional part of the design, nor is the immediate aesthetic appeal.
Rather, the GX Diver watches shine with the strong sapphire crystal, constructed to withstand high water pressure. That’s complemented with a brushed, three-layer dial. Colors are strategically placed for performance from day to evening. What’s remarkable about this is that the design is easy to use whether you are surfing or taking a night walk.
Outside of the water, these watches are meant to withstand just about anything. The ceramic bezel is a sturdy choice. It’s also modern and features a cleaner design than some other LIV watches.
Interestingly, these watches range from dressy to more sporty. That makes this collection a bit more versatile, with some designs striking a nice balance between the two.
| Case materials | Stainless steel |
|---|---|
| Strap materials | Stainless steel, Silicone, Rubber, Canvas, or Leather |
| Colors | Crater Gray, Black Cobalt, Gamma Green + More |
| Price | $750 |
P-51 Pilot Automatic Watches
The P-51 Pilot Automatic Watches collection is a limited edition and easily one of the most popular from LIV.
The premium ceramic bezel is the star of these LIV watches. While they don’t immediately stand out with their design, it’s their durability that makes these pilot watches a great value. Titanium gives you the strength of steel at roughly 45% less weight, which you notice by the end of a long day.
While features don’t quite reach the level of the best tactical watches, there’s a lot that’s noteworthy. Direct contact won’t crack the interface. Saltwater won’t mar the watch body. Careful molding ensures a sturdy but comfortable fit, from rest to active days.
The classic look may not appeal to everyone, but it is timeless. You can still read the P-51 Mustang cockpit instruments in the dial, now paired with a precise automatic movement. Meanwhile, dial tracking makes this watch handy from night to day.
| Case materials | Titanium |
|---|---|
| Strap materials | Titanium, Rubber, or Leather |
| Colors | Neon Yellow, Black/ Orange, Black/Gray + More |
| Price | $1,470 |
GX1-A Automatic Watches
The GX1-A was the second LIV watch, and the collection continues to enjoy a popular following. These automatic watches feature a simpler, cleaner aesthetic. But there’s more than meets the eye.
Built to last, the automatic watches are constructed with 316L stainless steel. The sturdy frame is a bit less bulky than other models and intended for casual use. The sapphire crystal is vibrant and coated to be anti-reflective.
Tiny details are what make this collection long-lived. Those details include a classic automatic rotor with precision within 5 seconds. The multiple layers on the dial offer an attractive, dimensional interface.
You can see several notes carried over from the GX1, such as the concave ring. The stenciled numbers and striking colors are also reminiscent of the first generation of LIV watches.
| Case materials | Stainless steel |
|---|---|
| Strap materials | Stainless steel, Canvas, or Leather |
| Colors | Black/Orange, White, Black/Blue + More |
| Price | $590 |
Rebel-AR Automatic Watches
The Rebel-AR collection is where LIV branches out a bit from its classic designs. Yet there are still touches of other LIV models in these innovative, modern watches.
Inspired by racing, these watches are distinguished by a rectangular form that is slightly curved. Not only is this stylish, but it also fits more comfortably for an active day. The sandwich dial is also slightly curved.
Watch movement is driven by 26 Jewels, with a remarkable power reserve of 40 hours. Like many LIV watches, Rebel-AR watches are precise within 5 seconds every day. A dial of many layers is striking with luminescent letters. The design is clean with classic touches, designed to be used from dawn to dusk.
Little details, like racing stripes and a slightly curved body, make these watches stand out. They may not have all the bells and whistles of more expensive models, but they are undoubtedly a great design for LIV’s sensible portfolio.
| Case materials | Stainless steel |
|---|---|
| Strap materials | Stainless steel or Leather |
| Colors | White, Black, Rose Gold + More |
| Price | $690 |
Gravel 001 Automatic Watches
The Gravel 001 is the first LIV built on neither steel nor titanium. Its case is Dense Carbon, the brand’s own blend of carbon fiber and polyamide. LIV chose it for weight, not looks. Shock-resistant housing protects the movement behind it.
Inside sits a 26-jewel Swiss automatic, accurate to within 5 seconds a day and good for a 42-hour reserve. A skeleton caseback leaves the rotor on show.
A screw-down crown and anti-reflective sapphire take the Gravel to 100 meters. The form-fit silicone strap releases without tools, so swapping straps takes seconds.
This is the rugged end of the LIV range, not the dressy one. The GX Diver goes three times deeper. The Gravel is built to take more of a beating.
| Case materials | Dense Carbon |
|---|---|
| Strap materials | Silicone |
| Colors | Cactus Gray, Stealth, Signature Orange + More |
| Price | $850 |
Gravel 002 Chronograph Watches
The Gravel 002 keeps the Dense Carbon case and swaps the automatic for a Swiss two-eye chronograph. A 30-minute counter and a date window at six o’clock fill out the dial.
Two subdials read cleaner than a full sweep. Lume runs across the markers for low light. Sapphire crystal, anti-reflective coating and 100 meters of water resistance all carry over from the 001.
The price does not. At $650, the chronograph undercuts every automatic in the Gravel line, and most of LIV’s catalog with it.
Colors run from a restrained Panda to Venom Yellow. The packaging converts into a bike frame bag. Cyclists will use it. Everyone else gets a nice box.
| Case materials | Dense Carbon |
|---|---|
| Strap materials | Silicone |
| Colors | Panda, Night Vision, Signature Orange + More |
| Price | $650 |
Where to buy LIV Swiss Watches
The best place to buy LIV Swiss watches is from their official website. Watches come with a complimentary 5-year warranty. Free shipping is offered worldwide. International shipping may be subject to relevant dues and fees. Customers also enjoy a 90-day window for free returns and exchanges without any restocking fees.
Where to buy
Prices checked at time of review. We may earn a commission — it never changes your price or our verdict.
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