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    The Reference in Digital Luxury

    Shine - Digital Craftsmanship for Modern Luxury Brands

    From OOPS (Overwhelming Online Presence and Stress)…
    to WOW (Wonderful Online Wonderland).

     

     

    Praised by industry leaders

    Shine Digital Luxury - Digital Craftsmanship for Modern Luxury Brands - Google
    Shine Digital Luxury - Digital Craftsmanship for Modern Luxury Brands - Facebook
    Shine Digital Luxury - Digital Craftsmanship for Modern Luxury Brands - LinkedIn
    Shine Digital Luxury - Digital Craftsmanship for Modern Luxury Brands - YouTube
    Shine Digital Luxury - Digital Craftsmanship for Modern Luxury Brands - The Wallstreet Journal

    A Simple Framework to Overcome Digital Overwhelm and Shine Online

    Shine Digital Luxury - Digital Craftsmanship for Modern Luxury Brands - Book Cover

    Summary

    A SIMPLE FRAMEWORK TO OVERCOME DIGITAL OVERWHELM AND SHINE ONLINE

    Raising awareness for businesses and brands about the urgency to adopt new skills and new mindsets, Shine – Digital Craftsmanship for Modern Luxury Brands delves into what luxury brands – no matter their size or target market – need to do to survive and thrive in today’s digital era.

    The majority of luxury sales today are influenced by digital. Consumers’ expectations are rising. Luxury brands have no choice but to rethink their customer experience and adapt their marketing strategy for the digital world.

    This book unveils the five essential strengths for achieving the “digital sweet spot”.
    Marketing Managers, CEOs, CMOs, this book will future-proof your mindsets and ultimately grow your business.

    Although dedicated to premium and luxury brands, all businesses can benefit from applying some of the digital principles contained in this book to increase their brand’s online desirability and offer a more polished and first-class user experience.

    READ. BE INSPIRED. SHINE.

    BUY THE BOOK

    If the social media revolution for brands was referred to as Branding 2.0,
    the Shine framework presented in this book should be referred to as Branding 3.0.
    Rare are the books that connect theory and practice in the way it is presented in Shine – Digital Craftsmanship for Modern Luxury Brands.”

    Fouad Howayek, Media Sales Manager – Asia Pacific, Facebook

    Who Is It For

    This book is of interest to those who are accountable for change in their organization and need some strategic guidance on how to effectively leverage digital marketing.

    In particular, this book speaks to forward-thinking CEOs, premium SME owners, luxury marketers, and budding entrepreneurs who understand the need to go digital but do not know how to do it right. It can also be helpful for business and marketing students who will soon enter the workforce to start their career in a premium SME or in the luxury sector.

    Although dedicated to premium and luxury brands, any business (small or large) can benefit from applying some of the digital principles contained in this book to increase their brand’s online desirability and offer a more polished and first-class user experience.

    Inside The Book

    This is not a technical book, nor it is about providing a magic formula for digital success. However, its recommendations and insights will lead readers through the right digital mindset for sustainable business growth.

    This book is divided into two main parts: ‘The Why’ and ‘The How’. Part I, ‘The Why’, sets out the rationale behind the importance of digital for the luxury sector and explains the new and uncertain territory in which luxury now finds itself. In part II, ‘The How’, I provide insights, strategies, and a simple framework that you can use to move your business forward.

    What You’ll Learn from this Book

    Shine Digital Luxury - Digital Craftsmanship for Modern Luxury Brands - insights


    Insights: This book includes some ‘digital sparkle’ through the chapters, to highlight important insights or tips, and key questions at the end of every chapter to help the readers reflect and ponder on what they have read.

    Shine Digital Luxury - Digital Craftsmanship for Modern Luxury Brands - framework


    Framework: Discover a simple framework to leverage digital.

     
    Shine Digital Luxury - Digital Craftsmanship for Modern Luxury Brands - confidence


    Confidence: Gain the confidence and the right digital mindset to thrive online and ultimately grow your business.

    Shine Digital Luxury - Digital Craftsmanship for Modern Luxury Brands - success stories


    Success Stories: Understand the opportunities that digital presents for luxury brands.

     
    BUY THE BOOK

    Digital Marketing Executives and CMOs will find this book help­ful in
    shaping their thinking and their companies’ digital strategies. Presenting a tried and trusted framework, Florine provides a structured discussion
    for developing a digital plan many luxury brands and companies can have in this highly connected world.”

    Jason Le, Team Lead, Google

    Meet The Author

    Florine Eppe Beauloye - Founder and CEO of mOOnshot digital

    Florine Eppe Beauloye is an award­-winning business strategist and luxury marketer with strong international experience spanning over a decade.

    She is the Founder and CEO of mOOnshot digital, a pioneering boutique creative and digital marketing agency specializing in premium and luxury brands.

    mOOnshot digital advises and collaborates with renowned luxury companies as well as emerging luxury brands worldwide.

    Passionate about digital alchemy and a firm believer in the immea­surable value of the human touch in digital transformation, Florine specializes in shaping and polishing select brands and making them shine online, grow and capture hearts and minds.

    A diverse yet coherent professional path has flown her across the world and given her a unique perspective on business and life. Her professional experience lies in discovering what is noteworthy, crafting compelling experiences, and growing businesses.

    She brings with her a broad perspective, having worked client-side to drive business transformation from within award-­winning businesses and as a Consultant across Europe and Asia, working across sectors such as Beauty & Wellness, Fashion, F&B, Retail E­Commerce, Luxury Travel, and Hospitality, covering all aspects of traditional and digital marketing and international communications.

    Awarded one of the top 50 Asia’s Woman Leaders by CMO Asia and World Brand Congress 2016, Florine is highly sought after for her opinions and insights on luxury marketing and digital transformation. She is also a regular guest speaker at universities, seminars, panel discussions, and international conferences.

    Florine holds a Master’s degree in Marketing and Communication with First Class Honours from the UniversitĂ© libre de Bruxelles (ULB), a leading University in Belgium, Europe.

    BUY THE BOOK

    The ideas in this book have been used by some of the most famous luxury brands in the world,
    in some of the world’s most talked about campaigns. They’ve also been used to build small businesses with no budgets,
    to grow non-profit organisations – and even to help elect a president!”

    Keith Browning, Marketing Manager, LinkedIn

    We’ve been honoured to receive praise and reviews from industry leaders in some of the world’s most influential companies.

    If the social media revolution for brands was referred to as Branding 2.0, the Shine framework presented in this book should be referred to as Branding 3.0. Rare are the books that connect theory and practice in the way it is presented in Shine – Digital Craftsmanship for Modern Luxury Brands. You will appreciate the practical insights and how­to examples in the context of Luxury brands as well as the theory and principles which can be applied beyond the luxury brands’ world. This book is certainly the one-stop-shop for anyone looking to learn how to make their brand Shine in the digital world of today.

     

    Fouad Howayek, Media Sales Manager, Asia Pacific, Facebook

    Digital Marketing Executives and CMOs will find this book help­ful in shaping their thinking and their companies’ digital strategies. Presenting a tried and trusted framework, Florine provides a structured discussion for developing a digital plan many luxury brands and companies can have in this highly connected world. If you are looking to connect more deeply with your consumers to gain better insights and to tell a more compelling story, you shall find this book stimulating.

     

    Jason Le, Team Lead, Google

     
    This book provides a fascinating look into a truly fascinating area—the mysterious world of luxury brands. The ideas in this book have been used by some of the most famous luxury brands in the world, in some of the world’s most talked about campaigns. They’ve also been used to build small businesses with no budgets, to grow non­profit organisa­tions—and even to help elect a president! I could not think of anyone better placed to help you navigate this area than Florine. Prepare to be taken from, as Florine puts it, ‘OOPS’ (Overwhelming Online Pres­ence and Stress) to ‘WOW’ (Wonderful Online Wonderland)!

     

    Keith Browning, Marketing Manager, LinkedIn

    Florine has delivered a timely piece which not only makes the utterly compelling case for luxury brands to fully embrace digital, but also lays out numerous real ­world strategies to execute upon. Such a book is perfect in the hands of a CMO in need of clarity, and practitioners who wish to hone their skills. I’m grateful to have my own ideas shak­en up thanks to Florine’s insights.

     

    Keith Mander, Digital Entrepreneur

     
    An absolutely well written book explaining the critical concepts of how a company should go digital in today’s era. An easy and enjoyable read for anyone looking to grow their online presence.

     

    Vanessa Hemavathi, Program Director, Henley Business School (Executive Hedge Fund Program), Former Manager at The Wall Street Journal

    Shine is the digital marketing manual this segment badly needed. Unlike other business books, Shine isn’t just theory—it’s packed with practical examples and the questions your teams need to be asking to deliver luxury experiences in this digital era.

     

    Tobin Page, Chief Operating Officer, Publift

     
    Florine’s book is a practical guide on how a luxury brand can be successful in the digital space. By clearly articulating why a brand should be online, she is helping the brand build a clear rationale as to why they should not overlook or underinvest in this space. Once a brand knows the ‘Why’, she then sets out to explain the ‘How’ in an easy ­to ­understand, yet comprehensive way, as she guides them on a journey from building their plan to measuring the results of their efforts. All of this is backed by real­ world experience from her work­ing with brands to help them establish a firm foothold in the digital world. A must­read for any luxury brand hoping to be successful online.

     

    Joe McDermottroe, Head of International Operations (Technology Entertainment), Former Manager at YouTube

    As a luxury marketer, it is not always easy to embrace digital, and it can sometimes get overwhelming. Florine simplifies the digital con­cept, puts things in perspective and gives it suitable context, all the while providing examples, strategies, and practical recommendations based on her rich, professional knowledge. Her book leads readers through the vast digital landscape, helping them navigate its unfamil­iar terrain, and ponder over relevant questions regarding its applica­tion to their businesses. I believe that Shine is a valuable tool for both CEOs and marketers, helping them understand the luxury market, and offering practical, yet remarkable insights and guidelines into how you can stay ahead through digital marketing.

     

    Justine Lacaille, Luxury Brand Manager

     

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