Fendi Casa opens its first Paris flagship on Avenue George V

Fendi Casa has opened its first Paris flagship, a 3,200-square-foot boutique at 16-18 Avenue George V, in the heart of the city's Golden Triangle. The furniture and home decor brand marked the opening with a cocktail event on Wednesday, though the store itself quietly opened in May. It is inside a Haussmann-style building a short walk from the Fendi clothing boutique on Avenue Montaigne.

The Paris flagship follows Fendi Casa's first French outpost, which opened in Cannes last fall. The brand said the new location underscores its commitment to the French market, describing it in a statement as among the most sophisticated and strategic in Europe. Together the two stores give Fendi Casa its first dedicated footprint in France, five months apart.

The store is spread over two floors. The ground level holds the living room collections, while the first floor is dedicated to bedroom pieces, alongside personalized design and consulting services, a materials library and a VIP room reserved for private appointments and bespoke commissions.

What the interior is built from

The interior draws on the aesthetic of ancient Roman architecture filtered through a contemporary lens. Travertine marble dominates the space, alternating with resin across the floor, while the walls are finished in Roman lime plaster, a material chosen to echo the brand's Italian roots inside a French address.

The boutique carries pieces that debuted at the most recent Milan Design Week, including the Podium modular sofa designed by Toan Nguyen and the Chain storage unit created by Ceriani Szostak. Also on show is the Peekachill armchair, designed by Controvento and drawn from the silhouette of Fendi's signature Peekaboo handbag.

What Fendi Casa's store network looks like now

Fendi Casa now runs 20 monobrand stores worldwide. Seven are directly operated, in Milan, Paris, London, Shanghai and Miami, alongside recently opened flagships in New York City and Los Angeles. The Paris address becomes the brand's latest directly run boutique in a network that spans three continents.

Fendi Casa traces back to 1987, when the Roman house founded by Adele and Edoardo Fendi became one of the earliest fashion brands to enter the home segment. It unveiled its first furniture collection in 1988, developed with Alberto Vignatelli, who founded Luxury Living Group in the 1980s and has shaped the business ever since.

Creative director Silvia Venturini Fendi has since worked with a rotating list of designers on Fendi Casa collections, building relationships with names including Cristina Celestino, Chiara Andreatti and Peter Mabeo. That collaborative structure is what produced the Podium, Chain and Peekachill pieces now on show in Paris.

Who owns Fendi Casa now

Fendi Casa returned to development by Luxury Living Group last year, reversing an arrangement that had lasted since 2021. Fendi had originally ended its agreement with Luxury Living Group that year, forming Fashion Furniture Design, or FF Design, with Flos B&B Italia, then known as Design Holding, to run the business instead.

Luxury Living Group, part of Haworth Lifestyle Group, has since acquired full ownership of Fashion Furniture Design SpA. That deal added production and distribution rights for Fendi Casa to a portfolio that already includes Versace Home, Dolce & Gabbana Casa, Trussardi Casa, Bentley and Bugatti branded furniture.

The ownership reversal is the awkward part of the story the brand's statement does not dwell on. A five-year detour through FF Design ended with Fendi Casa back under the same group it left, now folded into a stable of rival luxury names under one furniture manufacturer's roof.

How this fits our coverage of scene openings

We track how fashion houses translate their signatures into other categories, from handbags redrawn as armchairs to house materials reworked as wall finishes, in our coverage of scene openings across Paris and beyond. Fendi Casa's Peekachill armchair is a clean example of that pattern: a bag shape rebuilt as furniture.

We have also covered Fendi's leather goods directly, including our guide to the best Fendi bags, and the Peekaboo silhouette that now recurs in the Casa line gives that coverage a physical counterpart on Avenue George V. The crossover suggests the house is treating its icons as a shared design vocabulary across categories.

No date has been given for further French expansion beyond Cannes and Paris, and Fendi Casa has not said whether additional monobrand stores are planned elsewhere in Europe. For now the two French addresses stand as the brand's clearest statement of intent in a market it calls among Europe's most strategic.