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Brand profile

Rimowa

The German luggage maker behind the grooved aluminum suitcase, founded in Cologne in 1898 and majority-owned by LVMH since 2017.

Rimowa brand - Luxe Digital
The story

Rimowa is a German luxury luggage maker founded in Cologne in 1898, and it is best known for the grooved aluminum suitcase that has become a benchmark in premium travel. Its first cases were leather-covered wood and cardboard, built in a workshop rather than a factory.

The signature grooves came later. In 1950, Rimowa introduced an aluminum shell with vertical grooves inspired by early all-metal aircraft such as the Junkers F13. That ribbed metal box is the image most people see when they think of the brand.

Behind the brand

Paul Morszeck founded Rimowa in Cologne in 1898 as a workshop making wooden and cardboard travel cases covered in leather. The company has kept its headquarters in Cologne.

The name RIMOWA packs several pieces into one word. It takes Richard Morszeck’s first and last names and adds Warenzeichen, the German word for trademark. Richard, the founder’s son, took over the company in 1937.

LVMH announced in 2016 that it would acquire an 80 percent majority stake in Rimowa, and the acquisition completed in 2017. Rimowa became the group’s first German maison and has been majority-owned by LVMH since that year.

The grooved aluminum case

The grooved aluminum case dates to 1950, long after the company’s 1898 founding, so the earliest Rimowa cases were not the metal boxes now associated with the brand. The vertical grooves on the shell were inspired by early all-metal aircraft such as the Junkers F13.

That shell now underpins the Original line, the current aluminum range. The grooves are part of the shell itself, not a printed pattern, and they read from across a baggage carousel before a logo is visible.

Beyond aluminum

In 2000, Rimowa introduced the Salsa, described as the world’s first polycarbonate suitcase. The material made a lighter case than the grooved aluminum shell and gave Rimowa a second line.

Today the polycarbonate range carries the name Essential. It sits alongside the Original line as the lighter option for travelers who want the Rimowa shell without the weight of metal.

The guarantee

Rimowa suitcases bought on or after July 25, 2022 carry a lifetime guarantee covering functional defects. A cracked shell or a failed wheel qualifies under the terms, while scuffs and dents do not, because the guarantee does not cover cosmetic wear.

For suitcases bought before July 25, 2022, the terms are shorter and date-dependent. A registered suitcase carries a 5-year guarantee, and an unregistered suitcase carries 2 years.

Rimowa’s place in the market

Rimowa sits at the top of the premium luggage tier under LVMH. It appears among the best luggage brands for buyers who treat a suitcase as a long-term purchase, and its cabin-size shells are part of the carry-on luggage conversation.

The price of a Rimowa case buys the shell, the mechanism, and the guarantee rather than a printed logo. That places it above mass-market luggage and among the names serious travelers compare before buying.

Who Rimowa is for

Rimowa suits the traveler who buys one case and keeps it through a decade of flights. It is for someone who wants the material to carry the design rather than a pattern or a mark. The aluminum shell shows dents and scuffs over time, and the owner has to accept that the lifetime guarantee will not cover that cosmetic wear.

Frequently asked questions about Rimowa

Who owns Rimowa?
LVMH has held an 80 percent majority stake in Rimowa since a deal announced in 2016 and completed in 2017, making Rimowa the first German maison in the LVMH group.
When was Rimowa founded?
Rimowa was founded in 1898 in Cologne, Germany, originally as a workshop making leather-covered wood and cardboard travel cases.
Why does Rimowa luggage have grooves?
The vertical grooves on Rimowa's aluminum suitcases were introduced in 1950, a design inspired by early all-metal aircraft such as the Junkers F13. They remain the brand's core visual signature.
Does Rimowa offer a lifetime guarantee?
Suitcases bought on or after July 25, 2022 carry a lifetime guarantee against functional defects. Suitcases bought earlier carry a 5-year guarantee if registered, or 2 years if not.
Luxe Digital AI Ranking · November 2026 issue

How often AI mentions Rimowa

Last month we counted Rimowa’s AI mentions: every time one of the five most-used answer engines used rimowa.com as a source for an answer. That count places Rimowa against every brand we cover, and it measures how readily an AI puts Rimowa in front of someone deciding where to spend. See how we measure it.

Rank
78thof 308 brands, and 4th among bags
AI mentions
3,099 Across 5 of 5 engines
Since October
No change Held 78th since October · mentions −8.3%
Visibility score
63.3/100 The five engines count equally, and the score adjusts for any engine we do not yet cover

Where the mentions come from

Engine Mentions Pages used Rank here
ChatGPT 1,037 1,190 82ndof 308
Google AI Mode 601 496 67thof 308
Perplexity 566 659 85thof 308
Google AI Overviews 621 420 73rdof 308
Gemini 274 301 64thof 308

Twelve months

Low 800 · high 3,380×3.5 over 12 months

Nearest in bags

  1. 69 Carl Friedrikcarlfriedrik.com 3,696
  2. 75 Calpakcalpaktravel.com 3,273
  3. 78 Rimowarimowa.com 3,099
  4. 91 Polènepolene-paris.com 2,403
See the full bags ranking
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