skip to content
Brand profile

Oliver Cabell

Oliver Cabell, famous for the Low 1 sneakers, is redefining ethics in the luxury world with transparent pricing that cuts out the middlemen.

oliver cabell brand - Luxe Digital
The story

We all enjoy luxury footwear and clothing. That’s why we’re hanging out here at Luxe, after all. But sometimes, that enjoyment is curdled by the knowledge that some luxury goods aren’t made with ethics and fair pricing in mind. Enter Oliver Cabell. The brand, most famous for Low 1 sneakers, is redefining ethics in the luxury world with transparent pricing that cuts out the middlemen, sustainable manufacturing, and lifelong durability. All of that whipped up together with minimalist designs that work with a whole slew of looks puts Oliver Cabell not only at the top of luxury brand lists, but also makes them an excellent evergreen buy. If you want luxury that doesn’t wallop the planet or your wallet, look no further.

oliver cabell brand history - Luxe Digital

Behind the brand

History of Oliver Cabell

In 2015, a young English gentleman by the name of Scott Gabrielson visited a factory in Asia. It’s an understatement to say that he was not impressed. He saw rows of women making $7 per day creating high-end purses that were “made in Italy”. He estimated that the purses cost less than $100 to make, and were subsequently marked up to over $1,200. The seed was planted—the desire to create a company that constructed its wares morally and priced them honestly.

Fast forward to 2018, and the birth of Oliver Cabell. The brand was initially focused on creating top-of-the-line accessories, but when Scott was visiting a factory in the Marche region of Italy, he came across a set of sneaker molds. After 22 trials with the molds, the world-famous Low 1s were born, and Oliver Cabell sneakers are now in the conversation for the best sneakers in the world.

The initial run of Low 1 sneakers (a couple of thousand units) sold out within the first couple of months of the brand’s launch, and O.C. has been racing to keep up with the demand ever since. The success, and founder Scott Gabrielson’s love of footwear, has made shoes the main focus of the company. And that’s no wonder! Check our in-depth review of Oliver Cabell’s sneakers to see why we love them so much.

Did you know?

“Oliver Cabell” wasn’t a real person. Instead, the name is taken from two characters played by the actors Steve McQueen and Oliver Reed. Steve McQueen was a hero of Oliver Cabell’s founder Scott Gabrielson, mainly because he represented the constructive rebellion of taking the road less traveled in the characters he chose to portray. Oliver Reed was likewise an actor known for doing his own thing. Oliver Reed acted in the movie “Oliver Twist”, while Steve McQueen portrayed Martin Cabell in a crime drama titled “Never Love A Stranger”. Take a name from each character and voila! “Oliver Cabell” was born.

The famous Low 1s, which really kicked Oliver Cabell into high gear as a brand, almost didn’t happen. Shoes weren’t necessarily in Scott Gabrielson’s mind when he was forming the company. But as he was touring a factory in Italy, he just happened to come across an old-school shoe mold. He and his associates decided to give the molds a whirl, and the result was the very first pair of Low 1s ever made.

Founder Scott Gabrielson is a big believer in transparency when it comes to his brand. While it sometimes exposes a weakness in his company, he actually sees this exposure as an opportunity to course correct and make Oliver Cabell even stronger.

oliver cabell brand products - Luxe Digital

Oliver Cabell product range

Oliver Cabell is of course, best known for its luxury sneakers, but Scott Gabrielson’s brainchild actually started out focused on accessories like designer iPhone cases and leather card holders. The brand also branched out into athletic clothing (t-shirts, sweatpants, and hoodies) and jewelry.

Shoe-wise, you can’t go wrong with Low 1s as your go-to choice for white sneakers for men or women. The brand also has shoes for specific athletic endeavors, like runners, court shoes, and high-tops.

Oliver Cabell’s quality isn’t limited to athletic shoes. Aside from women’s sneakers, the ladies are offered a nice variety of very comfortable flats, including drivers, mules, and penny loafers, while the gents can select from outstanding boots, boat shoes, sliders, and more.

Materials and craftsmanship

As part of their policy towards transparency, every item in Oliver Cabell’s catalog has a thorough breakdown of materials that you can click on so you can see what you are getting. Every step of the manufacturing process is done by hand, and the materials are sustainably sourced out of ethical workshops, tanneries, and factories.

The Low 1s, for example, are hand stitched and lasted in Marche, Italy. The uppers are made of 3oz full grain leather, the footbed and lining are Italian calf-skin, and the outsoles are made of lightweight and durable rubber.

For those amongst us that prefer their shoes have no animal components, Oliver Cabell offers up a line of vegan options. The vegan shoes are also hand stitched and lasted in Italy, with bio-based polyurethane and corn waste making up the upper, natural and recycled rubber for the soles, and bamboo being the only material used in the laces and linings.

A jewelry sample (the women’s Cross Necklace) shows us that 100% real 18k gold (which is at least three times more than normal gold plating) is used in the manufacturing.

Where are Oliver Cabell made?

While the head office is in Minneapolis, Minnesota, much of the actual manufacturing takes place in the Marche region of Italy. The tannery the brand uses is located in Vicenza, Italy. Some items, such as the men’s Chelsea boots, are hand-stitched in Albacete, Spain.

Who is Oliver Cabell best for?

Oliver Cabell’s range of shoes and clothing tends towards timeless, simple casual looks, making them excellent for mixing and matching with showier pieces.

Thanks to the brand’s commitment to ethical manufacturing, Oliver Cabell’s catalog is a refuge for those of us who want luxury-level goods that don’t hurt the planet or the workers making them.

Where can I buy Oliver Cabell shoes?

While you can find Oliver Cabell shoes at various retailers, we’d strongly recommend going straight to the source at the brand’s website. After all, part of the brand’s charm is cutting out the prices of middlemen. Additionally, while at their site, you’ll be able to find out plenty of information about their individual items, including materials, recommended care, sizing guides, and transparent pricing breakdowns.

How much are Oliver Cabell’s?

Athletic shoes (including the famous Low 1s) start at $199, running up to $289.

For other styles of men’s footwear, (drivers, Chelsea boots, loafers, etc.), prices range between $167 and $239. Slides go for $59.

Women’s flats (including mules, drivers, and penny loafers) run from $85 through to $239.

Clothing-wise, prices start at $49 for casual t-shirts, and go up to $149 for hoodies and sweatpants.

Men’s jewelry starts at $11 for simple bracelets, running up to $169 for chain sets. Women’s jewelry launches at $25 for hoop earrings, ranging up to $105 for various sets.

Oliver Cabell shipping

Oliver Cabell ships worldwide. The company offers you free shipping for orders over $70 in the United States, and for worldwide orders that are over $150. Do keep in mind that if you’re an international customer, you may be responsible for import duties and taxes on top of the shipping fee.

Oliver Cabell return policy

Oliver Cabell’s footwear has a 60-day warranty. The company takes returns for wrong sizes and other concerns. They ask that the items be unworn, not damaged, and in a resellable condition and that you submit a return request within 30 days of receiving your purchase.

International clients are responsible for return costs. You’ll be refunded the full amount minus the original shipping cost, which is $35. For U.S. customers, the cost is $15.

Luxe Digital AI Ranking · September 2026 issue

How often AI mentions Oliver Cabell

Last month we counted Oliver Cabell’s AI mentions: every time one of the five most-used answer engines used olivercabell.com as a source for an answer. That count places Oliver Cabell against every brand we cover, and it measures how readily an AI puts Oliver Cabell in front of someone deciding where to spend. See how we measure it.

Rank
87thof 308 brands, and 4th among shoes
AI mentions
2,381 Across 5 of 5 engines
Since August
20 Down from 67th in August · mentions +25.3%
Visibility score
58.6/100 The five engines count equally, and the score adjusts for any engine we do not yet cover

Where the mentions come from

Engine Mentions Pages used Rank here
ChatGPT 191 90 166thof 308
Google AI Mode 1,013 1,043 51stof 308
Perplexity 297 72 95thof 308
Google AI Overviews 685 415 65thof 308
Gemini 195 58 85thof 308

Twelve months

Tracked since Apr 262,381 mentions

Nearest in shoes

  1. 87 Oliver Cabellolivercabell.com 2,381
  2. 92 Crockett & Jonescrockettandjones.com 2,224
  3. 104 Beckett Simononbeckettsimonon.com 1,947
  4. 120 KOIOkoio.co 1,564
See the full shoes ranking
Partner with us

Our readers are smart and sophisticated

If your brand belongs in that conversation, we'd love to hear from you.

Work with Luxe Digital Studio