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Brand profile

Emmy London

Discover Emmy London's shoes, a favorite amongst the British royal family. Emmy London’s heels give you a taste of a Princess life.

emmy london brand - Luxe Digital
The story

Diamonds may be a girl’s best friend, but like any relationship, finding the one is no small (feet). Unless the gem is etched into your shoe—and then well, you must be (sole)mates.

Ok, shoe puns aside, Emmy London is renowned for its signature diamond-accented soles. And as a favorite amongst the British royal family, walking a day in the local brand’s heels gives us a taste of what it’s like to walk in a Princess’ shoes. Although we highly doubt ruling is nearly as comfortable as what they make it out to be.

Curious about the details? Read our Emmy London Natasha clutch review for a closer look at the craftsmanship.

Behind the brand

History of Emmy London

Founded in 2004 in London by Emmy Scarterfield, Emmy London was born to marry comfort with decadent details. Emmy grew up in Somerset, where she first harnessed an obsession with shoes. And as she stuffed blocks in her socks and clip-clopped around the house, you could even say that she had an intrinsic eye for design—although she’s come a long way since then.

After graduating from Cordwainers College, Emmy was accepted to Marks & Spencer’s “finishing school,” where she enthusiastically launched herself into a career in design. As an incredibly talented designer, Emmy began designing for Georgio Armani and then Bottega Veneta in Milan. And five years later, after designing for some of the biggest labels in luxury, she couldn’t wait to launch a luxury label of her own.

With a secret sparkle etched into its sole, Emmy London catapulted to cult-favorite status as it became famous for styling royal feet and dressing the red carpet.

emmy london brand emmy profile photo - Luxe Digital

Interesting facts about Emmy London

Marrying a flattering fit with unparalleled comfort, Emmy London is all about feeling comfortable in your shoes. Because we all know that no matter how beautiful the shoes may be, there’s nothing less empowering than struggling to walk in them. Emmy London shoes are all impeccably well padded with the highest-tech memory foam. Every heel is graded to ensure perfect balance and tailored fits. And the brand uses 100% Italian suede, making the shoes soft, smooth, and effortlessly breathable.

emmy london brand florence greenery - Luxe Digital

Renowned for producing some of the most comfortable designer heels, Emmy London also has a foot (pun intended) in the diamond industry. Its trademark is an instantly recognizable diamond in each sole. But its appreciation for diamonds extends beyond its sparkly soles and goes straight to the heart. And whilst the brand’s wedding dress shoes are worn by many affluent brides on their big day, so are its decadent engagement rings. With its finger on the pulse of everything royal-worthy, Emmy London designs diamond jewelry exclusively for H Samuel in the UK and Peoples in Canada.

emmy london brand gabriella bridal shoes and ring - Luxe Digital

And nobility-approved they are. As the queen (or, more accurately, the princess) of comfortable elegance, we’re not surprised by Kate Middleton’s affiliation with the brand. But we are a little taken aback by just how many of the British brand’s pumps and clutches she owns. So many that we think it’s safe to call the regal accessories a key component of the Princess of Wales’ unofficial uniform.

emmy london brand velvet shoes and clutch bag - Luxe Digital

Emmy London product range

Emmy London is most famous for having some of the most comfortable heels for standing all day, as well as luxury bridal shoes. But its other elegant accessories are also well worth taking note of—including Emmy London’s embellished clutches and shoe clips.

emmy london brand collette bridal shoes - Luxe Digital

Emmy London shoes range from the most comfortable flats to Kate Middleton-approved comfortable heels for wide feet. We especially love Emmy London’s mules and sandals for all-day Summer comfort. Whilst the seasonless Gigi boot speaks to the brand’s signature designer embellishments. The iconic court silhouette ranges from contemporary block heels to soaring stilettos. And the same could be said of our all-time favorite bride heels.

emmy london brand lulu flat - Luxe Digital

Signature materials and craftsmanship

Key to achieving its all-hailed comfort status is Emmy London’s signature materials and unwavering attention to detail. All Emmy London shoes and accessories are handcrafted in the brand’s own workshop, using only the highest quality, sustainably-sourced fabrics.

Engineering the most comfortable heels for work, weddings, and walking requires an enormous amount of skill and patience. And from seeking inspiration to the actual shoe production, Emmy London proves itself in both these areas. Interpreting time-honored classics with new avant-garde twists, Emmy constantly seeks inspiration for her designs in everything around her. Sometimes it’s a romantic Italian gate. Sometimes it’s a delicate insect wing. And sometimes, it’s just an unusual cushion.

After the accomplished designer has sketched the latest shoe, Emmy develops and molds her own lasts (shoe molds) from scratch in order to flawlessly bring the drawing to life. And so the shoemaking process begins. Naturally, Emmy is obsessed with sourcing the best of the best materials. And she always chooses the most sustainable option whenever possible. All of the brand’s leather comes from Italy. And Emmy works closely with an ethical tannery that she found even before she’d started sketching her debut collection.

emmy london brand harriet hot pink option - Luxe Digital

After indulging in the brand’s distinctive array of hues and impossibly soft suedes, we can see why she *fell head over heels *for these specific Italian leathers.

Where is Emmy London made?

Designed in London and handcrafted in Portugal, Emmy London pays homage to classical silhouettes whilst celebrating contemporary interpretations. All of the brand’s signature, diamond-studded shoes are designed by founder and accomplished designer Emmy Swarterfield. And the elegant sketches are brought to life in family-style factories owned and managed by the brand itself. This way, Emmy London is able to oversee that no small detail goes unnoticed. And the brand can guarantee that all products are ethically and sustainably manufactured.

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Where to buy Emmy London

The best way to shop Emmy London from anywhere in the world is on the brand’s official website. The online store features all the label’s collections in every size and color. And it is easy to find exactly what you are looking for.

Emmy London price

Whilst Emmy London is still a luxury brand, its price tags are a lot more accessible than other affluent labels of equal quality. The brand’s signature comfortable designer heels range from $425 to $525. Whilst smaller accessories, such as clutches, make the perfect luxury gift, priced at $395.

Discover Emmy London

Emmy London shipping

Emmy London delivers anywhere in the United Kingdom for free. It also offers free International shipping on all orders over a certain amount. For example, customers can get free shipping to the United States on all orders over $200. If you are unsure about whether you qualify for free shipping, all shipping charges will be clearly displayed throughout the process.

Emmy London return policy

Emmy London has a full refund policy, so you can shop online with confidence. Once you receive your item, you have 14 days to contact the brand if you wish to return or exchange it. Emmy London will then assist you with your return. And as soon as they have received the item, they will process the refund or exchange.

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