It’s what’s underneath that counts. Of course, having a great personality is a brilliant attribute, too, but we’re talking about luxury lingerie brands.
The best women’s lingerie brands act as a hidden secret that only you know about: a subtle confidence boost in the form of silk underwear, comfortable sexy bras, and lace-edged best bralettes or a vibrant, embroidered lingerie set hidden under your sleekest pajamas.
It doesn’t matter whether the only person who sees them is you. Throw on your favorite lingerie set and feel the power that comes from wearing your own secret weapon.
Because luxury lingerie does what nothing else can do: it’s a second skin that transports you away from the day-to-day drudgery and into a world that’s seductive, stylish, and vivacious.
There are endless types of lingerie, and half of the fun comes from choosing the best selection for you. Everyday classics for cozy comfort with your favorite loungewear, playful picks for a weekend away, and those back-of-the-drawer specials that only make an entrance when you’re truly looking to impress: read on for all of the best lingerie brands.
How we chose: we sorted 20 lingerie brands by the job the lingerie has to do (the bra you forget you’re wearing, the smoothing layer, the splurge and the set that’s all about color), then by fit range and fabric. Every brand below was checked as still trading in September 2026.
In a rush? Here’s every brand on the list, the job it does best and what it costs. Prices are regular US prices on each brand’s own site in September 2026, for the styles we checked, so confirm them before you buy.
| Brand | Best for | Price (USD) |
|---|---|---|
| ThirdLove | Finding a bra that actually fits | Bras $68 to $78 |
| Eberjey | Soft lace you can sleep in | Bralettes $78 to $88 |
| Soma | Everyday bras in a wide size range | Bras $55 to $74 |
| Subset (formerly Knickey) | Organic cotton basics | Bras $48 to $62 |
| Natori | Grown-up everyday bras | Bras $64 to $110 |
| Boody | Affordable bamboo basics | Bras $34.95 to $38 |
| Skims | Disappearing under clothes | $20 for the Fits Everybody bralette |
| Spanx | Shapewear that does the job | Bras $58 to $78 |
| Wolford | Bodysuits and smoothing layers | $315 for the Colorado body |
| Eres | The French splurge | Bras $230 to $480 |
| La Perla | Italian heritage lingerie | Relaunching |
| Hanro | Swiss cotton and cashmere basics | Bras $120 to $165 |
| Fleur du Mal | Lace made to be seen | Bras $68 to $168 |
| Fleur of England | British lace | Varies by style |
| Le Petit Trou | Sheer mesh and cutouts | Bras $94 to $120 |
| Araks | Designer lingerie in organic cotton and silk | Bras $110 to $195 |
| Stella McCartney | Lingerie from a fashion house | Bras $90 to $120 |
| Anine Bing | Minimal lace | Bras $100 to $110 |
| Savage x Fenty | Color and size range | Varies by style |
| Calvin Klein | The cotton bralette | $30 for the Modern Cotton bralette |
Everyday lingerie you forget you’re wearing
Everyday lingerie should fit well enough that you stop thinking about it by 9 a.m., and ThirdLove is our pick for that job. The other five brands here cover soft lace, organic cotton, bamboo and a steady label founded in 1977, each for a different kind of day.
ThirdLove: Fit comes first
ThirdLove’s own shop sells 60 bra sizes, and that includes half cups. If you’ve ever spilled out of one size and gaped in the next, a half size is the difference between a bra that lies flat against your ribs and one you keep hitching up.
The pricing is refreshingly blunt too. A ThirdLove bra costs the same whatever the size, $68 to $78 depending on the style, so a bigger cup costs you no more than a smaller one. In January 2026 the brand also launched TempSync Active, a temperature-regulating sports bra and leggings.
The drawback is the flip side of that flat pricing. If you wear a small, common size, you pay the same as everyone else, and Boody, Subset and Soma all sell bras for less. ThirdLove has four stores, all in California, with six more listed as coming soon, so most of us will still be ordering without trying on first.
Best for: Anyone who has never quite fit a standard size.
Eberjey: Lace you can sleep in
Eberjey was founded in Miami in 1996 by Ali Mejia and Mariela Rovito, and the two founders still run it. The brand made its name on soft things: everyday lace, soft bras and pajamas. We put a pair of those through a hands-on Eberjey Gisele pajamas review.
Eberjey’s own shop sells its lingerie as lace bralettes, at $78 to $88 in XS to XL. That softness is also the limit. Eberjey is where you go for comfort and a bit of lace, so a fuller bust that needs underwire is better served by ThirdLove.
Best for: Weekends, lazy mornings and the bra you forget to take off.
Soma: A dedicated intimates brand
On a list that includes fashion houses and shapewear labels, Soma is a lingerie-first brand, part of Sycamore Partners’ KnitWell Group alongside Chico’s. Soma’s own shop prices its bras at $55 to $74, and select styles run from a 32 to a 44 band and from an A to an I cup. We looked at the brand in more detail in our guide to Soma intimates.
The catch is that Soma feels like what it is: a big, mainstream brand. You get range and familiarity rather than a designer’s hand, so it’s a practical buy more than a treat.
Best for: Restocking the basics without a lot of thought.
Subset (formerly Knickey): Organic cotton, done simply
If you remember Knickey, you already know Subset. The brand changed its name in September 2023 and kept the idea: organic cotton underwear in plain, useful shapes. Sizes run from 2XS to 4XL, and Subset’s organic cotton soft bras cost $48 to $62. Subset will also take your old underwear back for recycling, so the pairs you’re replacing have somewhere to go.
The trade-off is that Subset is about basics, full stop. If you want lace or a matching set made to be seen, look further down this list.
Best for: Cotton basics with a take-back plan.
Natori: Grown-up everyday bras
Josie Natori started her brand in 1977 after a Bloomingdale’s buyer saw her embroidered blouses. The Fall 2026 collection is live, and Natori’s everyday bras, wireless styles included, are where we would begin. On Natori’s own site they cost $64 to $110, in bands from 30 to 42 and cups from A to H.
The drawback is that Natori isn’t where you go for a fashion moment. It’s a steady, dependable label, and it may bore you.
Best for: A reliable everyday bra, wired or wireless.
Boody: Bamboo basics at the affordable end
Boody makes its underwear from bamboo viscose, and Boody’s wireless bras cost $34.95 to $38 on its own site, in XS to 4XL. That’s the pair you buy several of and stop thinking about.
Be clear-eyed about the fabric, though. The FTC treats most “bamboo” fabric as rayon, made by breaking the plant down with chemicals, so buy it for the soft feel rather than as a green trophy.
Best for: Soft basics at the affordable end.
Smoothing and shapewear for under everything
Smoothing lingerie has one job: to disappear under what you’re wearing. Skims is our pick for that, with Spanx for firmer shaping and Wolford when you want the bodysuit to look good on its own.
Skims: The one that disappears
Skims makes pieces to vanish under a knit dress or a thin T-shirt, and the Skims Fits Everybody bralette is the one we’d start with, at $20 on the brand’s US site.
The brand has grown fast. Skims was valued at $5 billion in November 2025, after a funding round led by Goldman Sachs.
The drawback is that the bralette is sized XXS to 4X rather than by band and cup. It smooths a line well, but a fuller bust that needs lift is better off in an underwire from ThirdLove.
Best for: A smooth line under thin, fitted clothes.
Spanx: Shapewear that means it
Spanx is the shapewear name readers search for, and it puts shaping first and lingerie second. The Spanx shapewear range runs from smoothing layers to bodysuits, and its bras cost $58 to $78 on the brand’s own site.
The ownership changed hands in June 2026, when Blackstone sold its majority stake to HPS Investment Partners. The drawback for you is simpler: Spanx is made to work, not to be seen, so it’s not the piece you want on show.
Best for: Firm smoothing under a fitted dress.
Wolford: Bodysuits from a hosiery house
Wolford began in Bregenz, Austria, in 1949, making women’s stockings, and registered the Wolford name the following year. It sells bras too, but Wolford’s bodysuits are what we’d buy from it, and a Wolford bodysuit works as lingerie and as a top.
The drawback is the price. The Colorado body costs $315 on Wolford’s US site, more than most of the bras on this list.
Best for: A bodysuit you can wear on its own.
Luxury lingerie worth the splurge
A luxury set earns its price through fabric, finish and a house with a history, and Eres is our pick here. The other eight run from Italian heritage to Swiss cashmere to Warsaw mesh, so the right one depends on whether you want quiet or a statement.
Eres: The Chanel-owned French splurge
Eres was founded in 1968 by Irène Leroux and has belonged to Chanel since 1996. Lingerie came in 1998. It’s top-end French lingerie and swimwear, and the Eres collection is where you find the kind of set you buy once and look after, in the same spirit as a good coat.
The drawback is the price: Eres bras run $230 to $480 on its US site.
Swim came first, by 30 years. If swim is your weakness too, Eres covers both, and it has a place in our guide to the best swimsuit brands.
Best for: One very good set that will outlast the rest of your drawer.
La Perla: The Italian name, relaunching
La Perla is the luxury name a lingerie reader expects on a list like this, and La Perla’s lingerie comes from a house rebuilding under new ownership. Peter Kern bought it in September 2025, around 220 craftspeople are back at work in Bologna, and a new CEO, Alessio Vannetti, took over on September 1, 2026.
That’s the drawback and the reason to watch. La Perla’s own website is a holding page for now, and a house in relaunch can change its collections, its fit and its prices while you’re getting used to them. Buy the piece you love now rather than counting on it next season.
Best for: Italian heritage lingerie, if you like to buy early.
Hanro: Swiss basics since 1884
Albert Handschin founded Hanro in Liestal, Switzerland, in 1884. More than 140 years later, the brand still works in cashmere, wool, silk and cotton, and the AW26 collection is live. Hanro’s women’s lingerie includes the Invisible Cotton brief, the kind of thing you buy more than one of.
The drawback is the price for what are, at heart, basics: Hanro’s bras run $120 to $165 on its US site. Cashmere and silk also ask for gentler washing than a cotton multipack.
Best for: Luxury basics in natural fibers.
Fleur du Mal: Lace made to be seen
Fleur du Mal makes lingerie you want someone to see. Think stretch-lace demi bras, crochet-lace balconettes, cheeky briefs and bodysuits. Fleur du Mal’s lace lingerie costs $68 to $168 a bra on its own site, in bands from 30 to 40 and cups from A to G. The brand opened a second New York store in August 2025, so if you’re in the city, you can try before you buy.
The drawback is that this is lace for evenings. Most of it isn’t made to vanish under a white shirt, so it’s a second-drawer brand rather than an everyday one.
Best for: Lace sets for a night out, or in.
Fleur of England: British lace
Fleur of England has made lingerie since 2001. Its founder, Fleur, sketches each design in Bristol, and every piece is made in Portugal by a family-run business the brand has worked with for more than 20 years.
The result is Fleur of England’s British luxury lace, finished with bespoke embroidery and 24-carat gold-plated hardware.
Best for: Romantic lace with a British accent.
Le Petit Trou: Sheer mesh from Warsaw
Despite the French name, Le Petit Trou was founded in 2014 in Warsaw by Zuzanna Kuczyńska. It works in sheer mesh and cutouts, and the SS26 collection is out now. Le Petit Trou’s sheer bras cost $94 to $120 on its US site.
It isn’t a practical brand, and that’s by design. Sheer mesh is made to be seen, and the sizes run XS to XL rather than by band and cup.
Best for: A sheer set that makes a statement.
Araks: Organic cotton, New York design
Araks Yeramyan founded her label in New York in 2000, after studying at Parsons with a stint at Central Saint Martins. She added swimwear in 2013. Araks lingerie is made in organic cotton, silk charmeuse and recycled nylon, and its bras cost $110 to $195, in XXS to XXL with D and DD cup options.
The drawback is the care. Silk charmeuse and fine organic cotton want a gentle wash. Treat it well and it’s the kind of designer set you keep.
Best for: Designer lingerie in natural fabrics.
Stella McCartney: A fashion house that does lingerie
Stella McCartney has made lingerie since 2008, and the line is current, satin bras included. Stella McCartney’s lingerie is a good choice if you already love the house and want its eye on something nobody else sees. Its bras run $90 to $120 on the brand’s US site.
The drawback is focus. Lingerie is one line inside a ready-to-wear house, so check the size chart before you fall for a set.
Best for: Fans of the house who want the look in lingerie.
Anine Bing: Minimal lace, sized like the clothes
Anine Bing’s lingerie line includes underwire bras, and it carries the same minimal look as the clothes: clean lines, no fuss, in black, blush and burgundy. Anine Bing’s own shop sells its bras at $100 to $110.
The drawback is the sizing. The bras come in XXS to XXL, like the clothes, rather than by band and cup. The line launched with everything under $100, and today’s bras start at that mark.
Best for: Minimal lingerie that works with a minimal wardrobe.
Bold, colorful and size-inclusive
Bold lingerie is about color, range and sizes that don’t stop at a medium, and Savage x Fenty is our pick for it. Calvin Klein is here for the other kind of bold: the bralette everyone owns.
Savage x Fenty: Color and range
Savage x Fenty is the brand for color and size range, and Savage x Fenty’s lingerie moves quickly. In April 2026 it launched its first bridal collection, with Rihanna starring in the campaign herself.
That pace works both ways. A drop-led brand is great for novelty and less great when you want to buy the same bra again next year. If you find a style you love, buy two.
The upside of the pace is that there is always something new, and the range isn’t an afterthought. It’s the brand we’d send you to first if you’re tired of lingerie that stops at a handful of sizes and colors.
Best for: Color, range and sets that change with the season.
Calvin Klein: The cotton bralette
You probably own one already. The Calvin Klein Modern Cotton bralette, with its wide elastic logo band, is the piece a lot of drawers start with, and the Calvin Klein bralette is still the one to buy: $30 on the brand’s US site, in XS to XL. Calvin Klein is part of PVH.
The drawback is that it’s a basic with a logo, not a luxury piece. Buy it for comfort on a lazy Sunday and look further up this list for the special-occasion drawer.
Best for: A comfortable cotton bralette with a logo band.
How do you choose lingerie that fits?
You choose lingerie that fits by starting with the job, then the shape, then the fabric, and by knowing your size before you shop. The brand comes last.
Which bra shape suits your neckline?
Match the bra to what goes over it. A plunge bra sits low enough for a V-neck, and a smooth T-shirt bra is the one for a thin tee or a scoop neck. For strapless and off-shoulder tops, you need a strapless bra that holds on its own, or a bodysuit from Wolford or Skims.
If your drawer has only one shape, it will fail you under one kind of top. Two or three shapes cover most of a wardrobe, plus a nude set for light-colored clothes. Briefs come in low, mid and high rise: mid-rise works under most things, and high-waisted briefs suit anyone who wears their underwear on the hips.
How much support do you need?
Most of a bra’s support comes from the band, not the straps. If your straps are digging in, the cups are often too small, and the straps are carrying weight they shouldn’t.
A soft bra or bralette from Eberjey, Boody or Calvin Klein is fine for a lighter day. A fuller bust, a long day on your feet or a workout needs underwire or a sports bra. That’s where ThirdLove’s half sizes and its TempSync Active range come in.
Which fabrics breathe best?
Cotton and silk are the natural fibers to reach for when you want to stay cool. Cotton is the everyday choice, soft and absorbent, and Subset, Hanro and Calvin Klein all build their basics on it. Silk feels cool against the skin in warm weather, and Araks and Hanro use it. Boody’s bamboo viscose is soft and made for all-day wear.
Lace and mesh are for looks first. They can be comfortable, but a lace set from Fleur du Mal or a mesh piece from Le Petit Trou is not what you want under a wool sweater on a long day.
How do you find your bra size?
Measure yourself before you buy, and do it again every so often, because your size changes over time. You need two numbers: one snug around your ribcage just under your bust for the band, and one taken loosely around the fullest part of your bust. The difference between the two gives your cup size.
Then use the brand’s own size chart, because sizing isn’t standardized across brands. Letter sizes, like those at Skims, Le Petit Trou and Anine Bing, are less precise than a band-and-cup size, which matters most in a full-cup or plunge bra. If a band feels loose, try a sister size: a 34C holds the same cup volume as a 32D. ThirdLove’s half cups help when you land between two sizes.
The brands we left out
Earlier versions of this page listed 51 brands. We cut the ones we couldn’t point you to a place to buy this month, including Agent Provocateur, Kiki de Montparnasse, Cosabella and Chantelle, and dropped True & Co because its wire-free bras overlap with ThirdLove and Soma. Allbirds went too: the company is winding down, and it was always a footwear brand first.
One piece of advice before you go: get measured before you buy the expensive set. It’s the difference between a La Perla bra you wear for years and one that joins the drawer of bras you never reach for.
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