Titoni has launched the Luxe Tourbillon Ceramic, a 41mm sports watch with a black high-tech ceramic case and a hand-wound tourbillon movement, priced at CHF 11,900 excluding VAT.
The case measures 50mm lug-to-lug, carries a polygonal bezel with vertically brushed surfaces and polished facets, and is fitted with a flat sapphire crystal and a transparent caseback held by eight screws.
Water resistance is rated at 50 meters, and the rubber strap construction suggests Titoni intends the Luxe Tourbillon Ceramic for regular use rather than as a purely dress or collector's piece, unusual positioning for a tourbillon at any price.
The dial comes in black, deep blue or burgundy red, each cut with Titoni's vertically brushed quadro pattern and set with applied hour markers and hands plated in 4N rose gold.
The tourbillon is in a large aperture at 6 o'clock that takes up most of the lower dial, framed by a diamond-cut chamfer, with a rose-gold-plated bridge tying the movement visually back to the dial.
Inside is Calibre T1000, a hand-wound tourbillon movement built on architecture developed by watchmaker Olivier Mory, the same technical base that underpins recent accessible tourbillons from other independent brands. Titoni has designed specific bridges for the caliber and finished it separately, running the movement at 21,600 vibrations per hour with a power reserve stated at more than 100 hours.
How the movement is finished and regulated
Each T1000 movement is regulated in six positions, with Titoni targeting an average rate of 0 to plus 8 seconds a day. The finishing carries an anthracite Anthradec coating, vertically brushed surfaces and polished edges, with gold-colored contrasting details throughout. The ratchet wheel is engraved with the words Tourbillon and Swiss Made, marking out the caliber as Titoni's own execution rather than a shared module.
The watch is worn on a black matte FKM rubber strap closed with a single-fold titanium clasp that has a DLC-coated cover and push-buttons. Titoni has chosen a rubber and titanium closure over precious-metal fittings, keeping the tone sporty and consistent with the ceramic case rather than dressing the watch up for formal wear.
Why the design reads like a sports icon
The angular case and polygonal bezel recall watches such as the Zenith Defy and the Audemars Piguet Royal Oak, a resemblance that places the Luxe Tourbillon firmly in the integrated-bracelet sports-watch idiom that has dominated high-end design for the past decade. Titoni has kept its own signatures in the mix, from the quadro dial pattern to the rose-gold accenting, rather than copying the reference outright.
Tourbillons have historically belonged to traditional high watchmaking, reserved for grande complication pieces priced well beyond CHF 50,000. In recent years, brands including Yema, Patria and Louis Erard have pushed the complication into the accessible segment using shared movement architecture, and Titoni's Luxe Tourbillon Ceramic now joins that same bandwagon at CHF 11,900 excluding VAT.
That price positions the watch below most Swiss ceramic tourbillons from larger maisons, while still carrying a fully in-house dial design and a movement finished specifically for the brand rather than sold as a generic base caliber. Titoni has not disclosed a production run size or a release date for the Luxe Tourbillon Ceramic beyond the announcement of the price and specification.
What Titoni is known for
Titoni is a family-owned Swiss watchmaker based in Grenchen, historically known for value-oriented mechanical watches rather than complications, which makes the Luxe Tourbillon Ceramic a departure into a higher-end, more technical register for the brand. The move follows a wider pattern among mid-sized Swiss houses of using shared tourbillon architecture to reach price points a solo in-house development could not sustain.
We track this accessible-tourbillon trend as part of our broader coverage in business, where affordability shifts inside traditionally exclusive categories are reshaping how brands compete for design-minded buyers. The Luxe Tourbillon Ceramic is a clear example: a complication once confined to six-figure pieces now is inside a five-figure ceramic sports watch built for daily wear rather than a vitrine.
That practicality, paired with the ceramic case, is the clearest signal of how far the complication has moved from its traditional dress-watch context.
No launch date, retailer list or production quantity has been given beyond the CHF 11,900 price excluding VAT, so buyers currently have specification and pricing but not a confirmed date of availability. Any further detail on release timing or limited numbers would need to come directly from Titoni once the watch reaches retail.
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