There’s something alluring about Italy, a magical Mediterranean atmosphere and an effortless elegance of dressing that captivates and holds you there — completely spellbound.
Picture this. You are lounging in a deckchair outside an old stone villa in the Italian Riviera, bathed in balmy summer sunshine. You are gazing out over a sweeping vista of terraced vineyards, craggy hills and the dazzling sea. And you’re wearing an equally dazzling linen ensemble made by local artisans and capturing the very best of timeless Italian style. Is this what they mean when they talk about la dolce vita?
This dream travelogue is narrated by the craftsmanship of your iconic wardrobe by one particular fashion visionary — Luca Faloni. The Turin-born entrepreneur founded his eponymous brand in 2014 to deliver superior luxury menswear that feels inimitably Italian.
Whether you’re actually travelling in this beautiful part of the world, in need of an inspiring companion for daydreaming or simply looking to dress the part, Luca Faloni is a source of stylish escapism — and one of Italy’s best-kept secrets.
Each item of Luca Faloni clothing is 100% Made in Italy, crafted by skilled artisans and using materials sourced from prestigious producers around the country. Championing local family businesses and ensuring their traditions and talents don’t get forgotten, Luca Faloni is also making the renowned quality of heritage craftsmanship more accessible.
Luca Faloni is a quintessentially Italian brand that knows its soul, and perhaps that is why it brings you closer to yours. The brand’s luxury menswear is the epitome of relaxed elegance. Its evergreen collection of staples is exactly like it should: Perfetto. It can be worn every day, balancing casual and classic with a range of refined and versatile essentials — from linen shirts to cashmere knitwear. Luca Faloni designs have even found favour among the likes of Prince William.
The brand’s suppliers are all committed to sustainability, minimising their environmental impact and supporting ethical and transparent business practices. What’s more, each piece of clothing has been built to last, offering durability, comfort, and aesthetic appeal that won’t decline or fade over time.
Indeed, Luca Faloni believes in slow fashion, providing customers with the staples they need to build a flexible and perpetually fashionable wardrobe that transcends fleeting trends and speaks of Italian beauty in all its forms.
A sophisticated sweet life to be savoured with (sartorial) taste.
Life in linen: Cool, comfortable and classy
While the skill and expertise required to work with linen saw it relegated to a backseat for some years, today it has returned to the heart and closet of the sartorially savvy contemporary dresser.
Despite polarising opinions due to its high susceptibility to crease, there are few materials with the same transportive quality as linen in our books. Wear it and be immediately whisked away to a world of endless summers.
Indeed, linen is the dream textile for sultry summer days. It’s soft, durable, and breathable—the perfect easy breezy wear for warm climates. It’s naturally hypoallergenic and water-absorbent, 35% stronger than cotton, and pile-resistant, actually looking better with age. Made from flax fibre, linen is also an eco-friendly material that can grow without pesticides or water other than rain, making it a particularly sustainable choice.
Luca Faloni is re-imagining linen as a modern-day staple. Using 100% pure linen from the oldest mills in Northern Italy, the brand is at the forefront of celebrating and showcasing the superior qualities of this effortlessly chic material.
Say ciao bello to the hottest wardrobe go-to: Luca Faloni’s sunshine-ready linen collection.
Postcards from Italy: Easy, breezy charm
From Portofino to Panarea, get ready to enjoy the charm and character of Luca Faloni’s linen pieces. Warning: You might feel like the star on a real-life movie set.
Shop our edit of the key linen pieces to refresh your wardrobe and make it instantly chic with minimal effort. Done. Postcard-perfect sights. From Italy with amore.
Italian Riviera: Portofino Linen Shirt
Nail that unique brand of Italian sprezzatura from beach bliss to cliffside cocktails via narrow cobbled streets with Luca Faloni’s Portofino linen shirt.
Subtle details like the ‘giglio’ stitching, the precious mother of pearl buttons and the ‘Paramontura’ collar (made in one piece) instantly elevate its sartorial status. You may not be a linen connoisseur yet but this shirt will teach you exactly what quality looks like. Sourced from expert millers in Bergamo and Brescia in Northern Italy, it will become softer and silkier after a few washes. Kind of like a fine wine, it will only get better with age. The shirt comes in pretty much every colour under the sun, but a white linen shirt is definitely a must for your alfresco soirees.
Tuscany: Forte linen shirt
Nothing says summer aventura quite like Luca Faloni’s Forte Linen shirt, with its relaxed band collar and slouchy fit.
Why not wear the buttons undone to the chest to enhance the casual vibe? Set up your out-of-office automated reply and shrug on this masterpiece of easygoing elegance.
The Forte shirt is made of the finest pure Italian linen—soft, resilient, breathable, and with a high moisture absorbency rate, keeping you calm and cool, even in the mid-day sun. We like it best in Sky Blue, which reminds us of holiday horizons.
Aeolian Islands: Lipari linen trousers
Consider these Luca Faloni’s Lipari linen trousers your summer-optimised vacation regulars now and forever. With their lightweight material and relaxed tapered fit, they’re basically an obligatory addition to your suitcase.
Check out the single elegant button at the waist. Understated yet impactful. Worried about getting the right fit? An internal drawstring means you can adjust as necessary.
Match these trousers with a linen shirt for an espresso on the terrace. Or roll them up for a stroll along the beach. We reckon these Lipari linen trousers would look particularly good with bare feet. Or with a pair of quality loafers.
Tuscan archipelago: Elba Linen jersey polo
If you want something that definitely says summer holiday, get your hands on this Luca Faloni jersey polo. It’s the perfect alternative to your stuffy office get-up and will instantly make you feel relaxed and at ease.
The Elba polo is made from high-quality linen jersey and is absorbent, lightweight, and breathable. In three words: no sweat patches.
It’s also finished with a premium Aloe treatment, making it gorgeously smooth and soft against your skin. Meanwhile, the fit is snug yet comfortable and the mother-of-pearl buttons add a touch of high-end class. Perfect yacht attire.
Sardinia: Linen t-shirt
The Mediterranean climate can leave some of us a little hot under the collar. So ditch the collar completely with this linen t-shirt. It’s breathable, lightweight, and absorbs moisture, eliminating any risk of you getting too hot or sweaty. The Aloe finish also makes it gentle and soft on the skin, which your sunburn will certainly thank you for.
Elevating your standard T to a new level of sophistication, this linen T-shirt is available in two colours, cream or navy blue. Cream will set off our tan nicely while navy always looks suave. Team with your favourite sunnies.
Panarea: Linen shorts
Wondering how to wear shorts without looking like a schoolboy? The answer lies with a pair of these Luca Faloni Panarea linen shorts. Smartly tailored while remaining comfortable, you can wear them in the city for urban elegance or slip them on for an aperitivo on the terrace of your holiday village for an informal yet cosmopolitan vibe.
Made of a blend of linen and cotton for added softness, they have a lightweight and refreshing feel. The dying process, known as tinto capo, creates a charming light washed effect that, in our eyes, couldn’t be more summer-appropriate. The waist closure features a button and internal strings so adjust the fit as needed. You can also roll up these Panarea linen shorts for a more casual look.