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Brand profile

Huckberry

From the thrill of discovery to the promise of stylish escapes, Huckberry is a multi-faceted destination where adventure always beckons.

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The story

From unique encounters and the thrill of discovery to the promise of stylish escapes, Huckberry is a multi-faceted destination where adventure always beckons.

Reflecting the diversity of modern-day culture with all its glorious nuances, Huckberry is the Friday drinks where everyone’s brought a friend:

You’ll find the die-hard thru-hiker chinking a craft beer with the tech bro while a surf bum serves up inexplicably gnarly cocktails by the bar in handmade whiskey glasses he brought himself. Everyone looks like a center spread, but no one looks like they’ve tried to be. Such is the inherent cool of Huckberry.

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The eclectic product curation reflects the dynamism of men’s modern lives; one day, you’re hitting the trails with just a bag and a pack of Twinkies, and the next, you’re living it up under the city lights. Huckberry sees you and strikes the perfect balance between style and responsibility, between the outdoors and the city.

Find a mountain (no pun intended) of reliable clothing, sturdy shoes, must-have Everyday Carry (EDC), and outdoorsy gifts all in one spot. You can even flick through the online journal, packed with stories of the wilderness to inspire your next adventure.

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Explore the wonders of Huckberry at your own pace–there’s nothing but natural beauty here. Discover house brands and carefully curated clothing and home goods, plus legendary outdoor royalty like Patagonia, Filson, and The North Face. Oh, and you’re likely to stumble across a new kid on the block who’s passed the Huckberry test.

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Richard Greiner and Andy Forch, Founders of Huckberry

The name sounds familiar, right? You’re not wrong: Richard Greiner and Andy Forch wanted to call their shop Huckleberry, inspired by the eponymous adventurer of the Mark Twain classic. Alas, someone had already snapped up the URL. So, with necessity being the mother of invention, Huckberry.com came crashing into existence in 2010.

Huckberry review: An open invitation for adventure

Our verdict: Like a trip to Yellowstone, Huckberry surprises us at every turn—in the best ways. But instead of geysers and mountains, you’ll find outdoor gear, stylish fits, and quirky gifts for the adventure lover. Not to mention, we appreciate Huckberry’s own brands as much as the hard-hitting big-brand giants like The North Face, which can all be found on one nifty site. From whiskey accessories to soft fisherman crewnecks, everything at Huckberry is geared towards the dynamic lifestyle of the contemporary man.

Shop Huckberry

The pros:

  • Ideated by guys, *for *guys
  • Well-known brands, high-performing newcomers, and Huckberry’s signature brands all in one place
  • A huge array of products from style essentials to chef’s knives
  • Easy-to-navigate website
  • Inspiring adventure journal on-site to spark your imagination

The cons:

  • Shipping can take a little longer if you’re ordering from outside the US
  • It’s not a budget destination—but one for investments

The Huckberry experience: Rugged and refined, just like you

Aesthetic of the site

We get it. You’re not meant to judge a book by its cover. But Huckberry’s website aesthetic accurately reflects what’s within; with a fuss-free minimalist logo, pared-down hues, and clean design, we’re instantly tempted to explore deeper.

Overall vibe

An online lifestyle destination, Huckberry combines outdoor advice and inspiration with the tools, clothes, and gear you’ll need to execute your adventures *right. *The tone is laidback and friendly yet unintrusive, like the familiar *entente cordiale *with that one other guy fishing at the same lake as you.

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And sure, the outdoorsy collections are great, but don’t overlook the cool clothing curations and homewares for those escapades closer to home, too.

In synergy with the general aesthetic, Huckberry errs on the side of simple and straightforward when it comes to navigation. After all, we don’t want to spend hours trawling on the internet when there are trails to hike and caves to dive. Check out the “Gear by Activity” tab to narrow down your search, and pick from Camping, Hiking, Travel, and numerous other specific activity sections to help you shop seamlessly.

Huckberry price range

Huckberry believes luxury—like nature—should be accessible to all. So, they curate only the highest-quality, hardest-wearing items that are worth your hard-earned dollar—and won’t require regular replacements. No matter what your budget, you can find what you’re looking for—whether to find a steal or to satiate the need to splurge.

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Even better: they offer a “Best Price Guarantee”, meaning they’ll match any lower price you might stumble across on a competing online retailer.

Huckberry discounts

Just like your lifestyle, Huckberry is willing to bend and flex; forage around their Sale page if you’re seeking some wild deals on new and familiar brands.

Not to mention, there’s a 10% discount available for active-duty military personnel, retirees, veterans, and even military spouses and family members. Bravo, Huckberry—we approve.

Who it’s best for

Huckberry is the ultimate destination for the modern man. Who loves to hike by day and hang out in whiskey bars by night; the guy who wants to fish in a fisherman sweater, pummel the pavements in Portland boots, and watch a spectacular sunset through stylish sunglasses.

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Huckberry is a healthy fusion of indoor living and outdoor adventures, encouraging *you *to do the same.

Huckberry shipping

Huckberry ships within the US and to the rest of the world using USPS 1st Class Mail, USPS Priority Mail, UPS Ground, or UPS Surepost, depending on the weight and size of the package.

Shipping everywhere from Iceland to Israel, Finland to France, and plenty more, chances are that Huckberry ships to your country. And, if you spend over $198.00, you’ll benefit from free international shipping, too.

You can track your order easily using the tracking number supplied after your purchase, so you can stay in the loop with your imminent arrival.

Huckberry returns

We all change our minds from time to time. If you’d like to return an order, feel free to take advantage of Huckerry’s 60-day return policy. Longer than your standard returns window, this

gives you plenty of time to make your decision. Like everything else in the Huckberry universe, it’s easy.

Huckberry and sustainability

Like our other favorite featured brands here at Luxe Digital, Huckberry spotlights on sustainability. You’re likely to find brands amongst the collections that use organic and locally-sourced materials, ethical manufacturing practices, and artisanal handicrafts above factory-made approaches. And, of course, the focus on long-haul gear means “throw-away” simply isn’t in Huckberry’s vocabulary. Investing in you *and *the planet, Huckberry gets the sustainability gold star from us.

Frequently asked questions about Huckberry

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