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Brand profile

Anthropologie

The undisputed magnate of all things bohemian-chic, retail mecca Anthropologie has secured its place in our hearts, wardrobes, and homes.

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The story

The undisputed magnate of all things bohemian-chic, Anthropologie has secured its place in our hearts, wardrobes, and homes. Founded by URBN chairman and president Dick Hayne, US-based lifestyle brand and retail mecca Anthropologie was birthed from a trendsetting family with uber-cool siblings to boot. Who are they? Oh, only streetwear royalty Urban Outfitters and earthy-chic soul sisters Free People. Yes, with genes like those, it’s no wonder Anthropologie carries an inherent finesse.

Dick Hayne knows what’s cool—that’s for sure. Anthropologie—named after Hayne’s college major, subtly morphed with a hint of français—opened its doors in 1992 in the affluent town of Wayne, Pennsylvania. Fast-forward just shy of 3 decades, and you can find over 200 Anthropologie stores bejewelling high-streets worldwide.

Anthropologie has a unique vibe—indeed, their evocative wares attract creative women who aren’t afraid to be exactly who they are: be it earth-child* a la* Free People or city-slicker like UO. An Alladin’s cave of discovery, one should enter Anthropologie with no expectations—allowing the rich tapestry of bohemian textiles, sumptuous scented candles, and languorous chaise longues to light the way.

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Providing an otherworldly charm and a window into the rich diversity of our planet, a trip to Anthropologie is a far cry from your run-of-the-mill department store. But take note: it’s not all moons and mandalas (though that’s arguably what they do best). No, Anthropologie draws inspiration from 5 muses: boho-chic, soft and delicate, easy-cool, elegant classic, and modern sporty. So yes, it’s safe to say there’s something for absolutely everyone.

Vibrant, bustling, and a wonderland for the window-shopper and impulse-spender alike, Anthropologie is a tour of the best the world has to offer. Shoppers will reminisce of Balinese street markets, Parisian boutiques, chintzy antique stores, and English coastal villages on their adventures—whatever your energy, Anthropologie will match it with flying colors.

Whether you seek homewares, apparel, accessories, after-dark intimates, or beauty heroes, you’re sure to unearth it here. And, with essentially every piece seeming like a hidden gem, you’ll always leave the store with the glowy satisfaction that you had the luck of finding The One.

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Known for their striking prints, interesting takes on texture and shade, and undercurrent of bohemian flair in every piece, there’s never a dull trip. Offering a heady mix of in-house designs and carefully-curated pieces from all 4 corners of the globe, we recommend taking your time—this is an experience not to be rushed.

Indeed, hailed as “A place for her to lose—and find—herself”, Anthropologie offers a winding journey of self-discovery, and we recommend taking the scenic route.

With celebrity fans like Julia Roberts, Madonna, Taylor Swift, and Jessica Alba, evidently, the clientele is as diverse as the selections on offer.

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