Chinese tourists decide what to buy, where to eat, and where to stay well before starting their vacations.
Digital Transformation in the Luxury Fashion Industry
Discover a unique blend of digital luxury trends, ideas, and in-depth analysis to help you innovate in high-end fashion. Understand how digital is reshaping the luxury fashion industry and how technology can help you engage with your affluent consumers in exciting new ways.
With over 1 billion active user accounts, WeChat is the single most effective platform for luxury brands to engage with their affluent Chinese consumers before, during, and after their trips.
The luxury fashion industry is in the midst of a seismic shift driven by Millennials and their shopping preferences.
Millennials and Gen Z affluent fashion consumers are driving luxury streetwear and social media crave.
Digital is increasingly playing a critical role in luxury purchase decisions.
Jake + Maya’s unique design and production process provide a refreshing take on kids fashion.
Instagram is rising as a social platform of choice for luxury brands.
85% of luxury growth is driven by Millennials who care about the environmental and social impact of their purchases.
Millennial customers care about the impact of their purchases. Large brands take notice.
Influencer marketing is now worth $1 billion dollars, but does it drive impact?