Chinese tourists decide what to buy, where to eat, and where to stay well before starting their vacations.
Digital Transformation in the Luxury Beauty Industry
Discover a unique blend of digital luxury trends, ideas, and in-depth analysis to help you innovate in high-end beauty. Understand how digital is reshaping the luxury beauty industry and how technology can help you engage with your affluent consumers in exciting new ways.
With over 1 billion active user accounts, WeChat is the single most effective platform for luxury brands to engage with their affluent Chinese consumers before, during, and after their trips.
85% of luxury growth is driven by Millennials who care about the environmental and social impact of their purchases.
Luxury skin care sales outperform their mass-market counterparts. High-end beauty is the fastest growing segments of the beauty industry. But new digital-first indie beauty brands are winning affluent consumers with innovative marketing and organic products.