Definition: The meaning of Luxury Affinity Marketing Also known as partnership marketing, luxury affinity marketing (not to be confused with affiliate marketing, which is purely a performance-based arrangement) is a highly targeted form of marketing focusing on developing strategic alliances between complementary luxury brands and businesses. Affinity marketing in the luxury space can take the…
A - Digital Luxury Definitions
Digital Luxury Jargon Buster
We understand. Digital marketing speak can sound like a foreign language. The digital transformation of luxury comes with plenty of marketing jargon. That’s where Speakeasy comes in.
Learn the meaning of digital luxury ideas and read our definitions of marketing concepts to see how digital is reshaping luxury. Discover innovative online trends and be inspired so you can own that next business meeting.