The meaning of digital
Put simply, digital is the broad range of technology-enabled advancements that are transforming how we live our lives and how businesses operate.
Digital is the convergence of social media, mobile, the web, big data and cloud computing.
Digital is a word with many meanings. But there is one shared reality: digital is a disruptive force and those who resist it will most certainly lose big time over the months and years to come.
Instead of looking at digital as a pure technical disrupter, however, businesses should concentrate on how to best cater for the behavioural changes that come with it. Digital is reshaping consumer behaviours, unlike anything we have seen before—think 24/7 connected consumers.
Digital opens the doors to amazing opportunities, and the innovative brands are those gaining the favours of customers. The desire for seamless, personalised experiences and rich, engaging content will only continue to grow. Luxury brands that don’t keep pace with their customers’ digital behaviours and preferences will fall behind, whereas luxury brands that bring the right experiences to their discerning customers at the right moment will outperform competitors.
Our take on digital for luxury brands
Changes and chances. New mindsets. A strategic priority to future-proof businesses. More than technology, a new way of engaging with customers.