# Luxury Affinity Marketing

> Also known as partnership marketing, luxury affinity marketing (not to be confused with affiliate marketing, which is purely a performance-based arrangement) is a highly targeted form of marketing focusing on developing strategic alliances between complementary luxury brands and businesses.

- Canonical: https://luxe.digital/business/luxury-affinity-marketing/
- Author: Florine Eppe Beauloye (https://luxe.digital/author/florine-eppe-beauloye/)
- Published: 2018-01-07 · Updated: 2019-09-12
- Publisher: Luxe Digital (https://luxe.digital/)

## Definition: The meaning of Luxury Affinity Marketing

Also known as partnership marketing, luxury affinity marketing (not to be confused with affiliate marketing, which is purely a performance-based arrangement) is a highly targeted form of marketing focusing on developing strategic alliances between complementary luxury brands and businesses. 

Affinity marketing in the luxury space can take the form of mutually beneficial joint marketing and business development activities — from product placement to media share, and joint events and experiences.
The collaborative effort between value-aligned businesses or high-end brands heightens market awareness, outreach, and brand prestige, by leveraging each partner’s select database of pre-qualified affluent and high-net-worth consumers.

## Our take on luxury affinity marketing

The art of meaningful collaborations. A mutually beneficial relationship between like-minded brands. Offline meets online partnerships.

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